Jenis Ice Cream was founded in 2002 in Columbuss North Market Jeniscom Values Company is Community httpswwwjeniscomaboutcompanyiscommunity http2bpblogspotcomkwxkLlPqITUTfeeJgndDjIAAAAAAAAAhE7uTw0SYhgvIs1600JeniSPOTFullColorPrimaryLogoHjpg ID: 167263
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Slide1
Rachel Politi Slide2
Jeni’s Ice Cream was founded in 2002 in Columbus’s North Market
(Jenis.com)
Values :
Company is Community
https://www.jenis.com/about/company-is-community/
http://2.bp.blogspot.com/-kwxkLlPqITU/TfeeJgndDjI/AAAAAAAAAhE/7uTw0SYhgvI/s1600/Jeni_SPOT_FullColor_Primary_Logo_H.jpgSlide3
The Founder :
Jeni
Britton Bauer
Jeni
Bauer is a Columbus made entrepreneur who founded Jeni’s Splendid Ice Cream in 2002. Jeni attended The Ohio State University where she studied art. She began baking during this time and also became very interested in collecting essential oils. As her passion for essential oils continued to grow, she started to believe her career would land her in the perfume industry. However, one day while experimenting with ice cream, she found that she was able to combine her love of cooking and essential oils, when she used oils to enhance the ice cream she had made. (Jeni’s Ice Cream)
Fun Fact
: She has a daughter that attends CSG
http://1.bp.blogspot.com/-n_hxxtKJ310/UjC0E52IGqI/AAAAAAAAAZ8/AUHDww0k-Ac/s1600/newjeni.jpgSlide4
Round #1 : Scream Ice Cream
http://indianapublicmedia.org/eartheats/files/2011/07/JBB-icecreams-940x626.jpg
Jeni
Bauer started her first homemade ice cream company, Scream Ice Cream, in 1996 in the North Market in Columbus, Ohio
Although this first test run did not take off, Jeni
attributes a lot of her success in Jeni’s to Scream Ice Cream because she was able work out kinks and learn from the mistakes she made while running Scream Ice Cream, along with the knowledge
Jeni
gained from working at La Chatelaine. (Jenis.com)Slide5
Flavors:
Most Popular
: Salty Caramel
http://gardenandgun.com/files/jeni-icecream-4.jpg
http://2.bp.blogspot.com/FH5o23wwrOk/TlflAQF_BaI/AAAAAAAAIRs/EAuuWhZQ4cE/s1600/Jeni%2527s%2BSplendid%2BIce%2BCreams.jpgSlide6
https://www.jenis.com/peek-into-our-kitchen/How Jeni’s Makes Their Splendid Ice Creams
Using the best seasonal & local ingredients
Using Snowville Creamery dairy products
Make every part of the ice cream homemade and with artisan care
Hand-pint/write every pint
In their factory, located in Columbus, Ohio
jenisplendid.typepad.com
thegourmetfoodblog.deandeluca.comSlide7
Why Jeni’s Is So S
uccessful:
Visionary Leader
Good values + friendly staff
People are willing to spend money on a “treat” Maintain classic reliable flavors while implementing new flavors People like to have a “safe” option
People also like to experiment and try new things
They are different and with innovative flavors and ideas
Creative and artsy décor
New seasonal flavors with a twist
They have built themselves a strong foundation, and did not try to grow too fast
Built their crazy fan base in a local community
Cities asking Jeni’s to come to their city
They started in the best entrepreneur- building city in the country : Columbus, Ohio
Artsy and creative environment of the short-north
Business –building environment (typical American city) of
E
aston
Suburbs to support the business
Local farms around to bring in local, season product (Snowville)
Columbus citizens LOVE Ice CreamSlide8
Awards:Accolades for the company’s ice cream have rolled in from
Food & Wine
,
The New York Times, The Boston Globe, Bon Appetit,
the Food Network, and countless foodie bloggers. The company’s Lemon Frozen Yogurt was named recently named “Best Dessert” by the Specialty Food Retailers Association, and Britton Bauer received the James Beard Foundation Award for her New York Times bestseller, Jeni’s Splendid Ice Creams at Home. Among the pages of glowing product reviews the sales team keeps at their fingertips are links to the General Mills’ “The Munchies,” a people’s choice awards competition in which Jeni’s was named Best Ice Cream in America, a video Google made about Jeni’s as America’s Best Ice Cream, and a TIME
article with a headline that dares to wonder: “Can the Best Ice Cream in America Be the Biggest
?” (Moritzlaw.osu.edu)
http://
drawcoffee.com/wpcontent/uploads/2012/07/Jenis.jpgSlide9
Ingredients:
http://www.waltchurchillsmarket.com/departments/dairy/JeniCling.jpg
“We
blend, bake, mix, peel, chop, skin, pulverize, roast, toast, and blow torch the ingredients that become ice creams
.” – Jeni’s Splendid Ice Creams
Local Snowville Creamery dairy products
Locally grown organic produce
Fair Trade Worldly products (ex. Madagascar Vanilla,
Askinose
Dark Chocolate )Slide10
Aesthetics:
“We
write, photograph, envision, tear, play, paint our way through the year on the Jeni’s Recipe Development and Art +Design teams
.” - Jeni’s Splendid Ice Cream
Artsy.
Creative.
Vintage
.
Colorful.
Rustic.
Modern.
Natural.Slide11
Creativity:
** Always trying new and exciting things in the Jeni’s Test KitchenSlide12
New Endeavors
http://
www.bonappetit.com/wp-content/uploads/2011/06/jenis-splendid-ice-cream.jpg
http://graphics8.nytimes.com/images/2012/09/05/dining/05STUFF2/05STUFF2-articleLarge.jpg
** Coming out with new dessert cookbook that contains desserts that will go very nicely with their ice creams (
Jeni’s.com
)
** Also sell other merchandise including ice cream making devices and amenities and apparel (
Jeni’s.com
)Slide13
Current Jeni’s:https://www.jenis.com/scoop-shops/#
columbus
Jeni’s Short North
Jeni’s Grandview HeightsJeni’s Bexley Jeni’s North MarketJeni’s Dublin
Jeni’s Clintonville
Jeni’s Powell
Jeni’s German Village
Jeni’s at the Commons
Jeni’s Easton
Jeni’s
Chargrin
Falls (Cleveland, OH)
Jeni’s East Nashville (Nashville, TN)
Jeni’s 12
th
South (Nashville, TN)
Jeni’s Southport (Chicago, IL)
Jeni’s Westside Provisions (Atlanta, GA)
Jeni’s King Street (Charleston, SC)
livingfreenyc.comSlide14
Sales:Jeni’s employs about 300 people. Approximately 40 employees are needed in the kitchen during winter and 60 in the summer to keep up with demand
. (
qrsmagazine
)T
he privately owned company that boasted $2.1 million in sales in 2008 is projected to hit $13 million this year – a growth rate increase of more than 500 percent. Retail stores have increased from four to 10, including a 2011 expansion to East Nashville, Tenn. Thanks to the wholesale business, which was Lowe’s highest priority upon joining the company, pints of Jeni’s Splendid Ice Creams grace the shelves in 672 grocery stores across the lower-48 today (moritzlaw.osu.edu)Slide15
BibliographyEaton, Dan. "2013 Newsmakers: Jeni’s Splendid Ice Creams Founder
Jeni
Britton
Bauer." Columbus Business First
. American City Business Journals, 24 Dec. 2013. Web. 2 May 2014. <http://www.bizjournals.com/columbus/news/2013/12/ 24/2013-newsmakers-jenis-splendid-ice.html?page=all>.
Jeni's Ice Creams
.
N.p
.,
n.d. Web. 2 May 2014. <https://www.jenis.com/>
Kneiszel
, Judy. "One to Watch: Jeni’s Splendid Ice Creams."
QSR : Limited
Service, Unlimited Possibilities
. Journalistic Inc., June 2012. Web. 2 May
2014. <http://www.qsrmagazine.com/emerging-concepts/
one-watch-
jeni
-s-splendid-ice-creams>.