Patrick Emmerling PhD MBA Licensing Manager 01202015 Attend all the Seminars Fall Sept 23 Fundamentals of IP Oct 21 Patents and the Patenting Process Nov 11 Technology Commercialization amp UR ID: 681280
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Assessing the Commercial Potential of New Technologies
Patrick Emmerling, PhD, MBA
Licensing
Manager01/20/2015Slide2
Attend all the Seminars!FallSept. 23
Fundamentals of IPOct. 21 Patents and the Patenting ProcessNov. 11 Technology Commercialization & UR
Dec. 9 How to Find Inventions, Good Inventions and How to find Prior ArtSpring
Jan. 20 Assessing Market Opportunity of New TechFeb. 10 Working with Third PartiesMar. 17 Risk Assessment for Tech InvestmentsApril 14 Software and Open Source Software
12:00-1:00 Wilson Commons, 2nd Floor Gowen Room Lunch Provided
NEXT!aSlide3
Objectives:
Overview of the Process of Assessing Commercial Value of Nascent Technologies
Apply to current UR TechnologySlide4
UR Ventures Mission:
Develop UR Innovations into valuable products and services to make the world ever better.
Slide5
Develop
UR Innovations into valuable
products and services to make the world ever better.
UR Ventures Mission:Slide6
?
Unmet Market Pain
Viable commercial Product
Interesting New TechnologySlide7
The ProcessSlide8
Perfect Paraxial Cloak Design and DeviceSlide9
Perfect Paraxial Cloak Design and DeviceThe Invention
Provide a cloaking volume an object can be hidden from view relative to a continuous range of viewing directions.
Constructed with readily available off-the-shelf isotropic optical components.Slide10
Upfront Due Diligence
TechnicalStatusCompetition
FundingMarketPain / applications
CompetitionSizeDevelopmentProtection of IPSlide11
Technical Questions
Stage of Development?
TheoryProof of ConceptPrototype
Technical problems still need to be addressed?Minor or potentially major issues?Time frame?Slide12
Technical Questions
What is the current bleeding edge of the technology?
Who else is researching in this arena?Same / similar approach?
What sets this apart from the rest of the pack?Slide13
Technical Questions
Current research funding?
Who has funded this research to date?Any Strings Attached?Future funding needs?
Already lined up or still unclear?How much needed?Slide14
Unmet Market Pain
Interesting New TechnologySlide15
What
are some real world applications?Slide16Slide17
OK
…
what are the current alternatives?
Who else is trying to solve this problem?Slide18
Alternative Cloaking TechnologiesDigital Camouflage
MARPATMetamaterialsDuke, MIT, Berkley, etc.
Active (or Adaptive) CamouflageUniversity of Tokyo Retro-reflective ProjectionSlide19
What sets this technology apart from the crowd of competing technologies?Slide20
Perfect Paraxial Cloak Design and DeviceAdvantages
Cloaking volume with continuous range of directions in three dimensions.ScalableUses inexpensive, readily available materials in a novel configuration
.Overcomes some of the limitations of previous
devices such as background discontinuitySlide21
Are there any other potential applications?Slide22Slide23
Interesting
…
is there a market need?Slide24
ResearchSlide25
A Crucial Exercise that is Germaine to Technologies: Test the Market Hypothesis and Value Proposition
Create non-confidential Value Proposition
and Market HypothesisIdentify and Contact Outside Expert
Ask about the identified market painIs the pain / need real?If, no… what is the real pain?
What is the current Gold Standard?Propose and discuss Value Proposition
Re-evaluate Value Proposition and Market Hypothesis
Refine as needed
REPEATSlide26
Unmet Market Pain
Viable commercial Product
Interesting New TechnologySlide27
Development
What needs to be done to take technology from current state to ______________?
Proof of ConceptPrototypeFull product
How much will that cost?Where will that work be done?By Whom?Slide28
What
is the best way to protect the intellectual property
?Slide29
Intellectual Property
CopyrightsTrademarks Trade Secrets/Know HowPatentsSlide30
Check out Reid’s IP presentations on the UR Ventures YouTube page!Slide31
Decision Point!
Technical
Market
Development
Protection of IPSlide32
Report findings and conclusions to the inventor(s)Slide33
Questions?Slide34
Attend all the Seminars!FallSept. 23
Fundamentals of IPOct. 21 Patents and the Patenting ProcessNov. 11 Technology Commercialization & UR
Dec. 9 How to Find Inventions, Good Inventions and How to find Prior ArtSpring
Jan. 20 Assessing Market Opportunity of New TechFeb. 10 Working with Third PartiesMar. 17 Risk Assessment for Tech InvestmentsApril 14 Software and Open Source Software
12:00-1:00 Wilson Commons, 2nd Floor Gowen Room Lunch Provided
NEXT!a