How to write a leaflet

How to write a leaflet

Leaflets

Must look attractive and be easy to read;

Use headings with different sizes and styles of writing to make the leaflet look interesting;

Include all the relevant facts in a logical and clear way;

Attempt to persuade the reader using slogans or persuasive language;

Include pictures only if it improves the leaflet, but don't spend too long on them.

Do Use picture boxesUse headings + subheadingsParagraph

Don'tx Draw picturesx Write lots of 1 sentence paragraphsx Use too many bullet points

Must

be aimed at the right audience and for the right purpose

Remember

Write in full sentences and in shorter paragraphs.

You can use informal language, but remember to use varied, interesting,

ambitious vocabulary –

no slang!

You can use bullet points to set out key points and information. Do this at the end or near the end of the leaflet. Make sure you have explained each point fully, earlier in your writing.

Use A FOREST

!

Make sure you include lots of facts about the topic as well as opinions.

Use lots of statistics!

Images – what kind of pictures will you choose?

Topic sentences and short paragraphs

The words and phrases you will use to persuade your audience and suit your purpose

:

Questions Do you want to know how to make a change?Benefits With determination you can defeat your demonsAdvice Try to talk to someone you trustInformation Contact us on 0800 88998899 or at WWW.drugs.co.ukReassurance John’s story shows that it can be doneUnderstanding It can feel like you are on a downward spiralRisks If you do nothing, things are likely to get worseUSE A FOREST DRIP TECHNIQUES

Headings and layout

Different fontsBullet pointsItalics to add emphasis

Colours – what would fit with the topic of your leaflet?

Information and facts that you will use to inform and persuade your readers

Things to think about when you are planning your leaflet:

A FOREST DRIP You can still use some of these techniques

A

necdotes – remember

Charlie the cat that was starved by its owners and left for dead

F

acts/statistics

– over 96% of the people at school said..

O

pinions – Clearly, the best way to lose weight is to cut out fatty foods

R

hetorical

question – don’t we all want to go on holiday?

E

motive

language/exaggeration – the tragic loss of pies from the school lunch menu….

S

arcasm or

humour – we all know that training for a marathon does not include a daily jog to Macdonald’s?

T

riples – annoyed, appalled and irritated

D

irect language/inclusive language – you, we, our, us

R

epetition – education, education, education

I

mperatives – try this, consider…picture, imagine, follow, look, stop,

P

unctuation for

effect - ! ? : ; -

Every cigarette you smoke contains three very dangerous substances, they are;

Tar

– Blocks arteries and causes cancer

Nicotine

– Is addictive and causes cholesterol levels to riseCarbon monoxide – restricts oxygen circulating body

Each cigarette smoked takes between 11 and 15 minutes off your life!

Smoking doesn’t just harm you, it also harms others around you; this is called passive smoking.Passive smoking harms family, friends and children if you smoke around them.

Smoking - the killer facts

Over half of all addicted smokers will die from their addiction.Things are getting better for stopping smoking, in 1972, just under half of all adults in the UK smoked. Now, in 2014, that has fallen to just over a quarter.

Over 25% of all smokers in the UK started as under aged smokers whilst they were teenagers.

If a woman smokes during pregnancy, her child will have a much higher chance of being disabled than a child with non smoking parents. Also there is an extremely high chance of that child being an addicted smoker in later life.

How to stop

In three simple steps

1.

Join a ‘stop smoking’ club

to help you understand what you should do and to get your life back on track

2.

Try and quit with a friend that smokes

, it is always easier if you have someone helping and supporting you but yet in the same position

3.

Talk about your problems

with someone you are close to, maybe they could help talk you out of your habits and support you in your quest to quit