1 Prepared by Poker Players Research Ltd Autumn 06 392m 397m 418m 426m 445m Total Number of Poker Players Trends All Players All Regions 45 135 Percentage ID: 368578
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Slide1
Playing Poker At All At Least Once A Month
1
Prepared by Poker Players Research Ltd.
Autumn ‘06
39.2m
39.7m
41.8m
42.6m
44.5m
Total Number of Poker Players – TrendsAll Players All Regions
+ 4.5%
+ 13.5%
PercentageChange
Winter ‘07
Spring ‘08
Spring ‘09
Spring ‘10
Total unweighted sample size = 346,222 respondents
Note: These are numbers of people playing any form of Poker not necessarily Online, not necessarily For Money
‘10 v ‘09
‘10 v ’0
6Slide2
2
Prepared by Poker Players Research Ltd.
Total
Number
of Poker Players - Trends
Playing Poker At All At Least Once A Month
39.2m
39.7m
41.8m
+ 4.5%
+4%+5%
+13.5%
N/C
+33%
‘10 v ‘09
‘10 v ’06
42.6m
Percentage
Change
Spring ‘09Spring ‘08
Winter ‘07
Autumn ‘06
Spring ‘10
44.5m
Total unweighted sample size = 22,469 regular poker playersSlide3
3
Prepared by Poker Players Research Ltd.
Total
Number
of Poker Players – Trends by Gender
Playing Poker At All At Least Once A Month
39.2m
39.7m
41.8m
+ 4.5%
+5%
+4%
+13.5%
+6%+29%
‘10 v ‘0
9
‘10 v ’06
42.6m
PercentageChange
Spring ‘09
Spring ‘08
Spring ‘10
44.5m
Total unweighted sample size = 22,469
regular poker players
Winter ‘07
Autumn ‘06
Note: People are counted equally no matter how often they play i.e. someone who plays Once a Month counts the same as someone who plays Every Day. This is why the Female percentage is much higher than if you were to take any snapshot at any moment in time.Slide4
4
Prepared by Poker Players Research Ltd.
Total
Number
of Poker Players – Trends by Age
Playing Poker At All At Least Once A Month
39.2m
39.7m
41.8m
+4.5
%+8%
+1%
+13.5%
+27%
-6%
‘10 v ‘09
‘10 v ’06
42.6m
PercentageChange
Spring ‘09
Spring ‘08
Spring ‘10
44.5m
Total unweighted sample size = 22,469 regular poker players
Average Age
Winter ‘07
Autumn ‘06
36.8
37.7
38.0
-1%
+7%
38.3
38.6Slide5
5
Prepared by Poker Players Research Ltd.
Number Of People Playing Online Poker For Real Money At All
17.8m
15.2m
20.0m
+ 6.7%
Jan-07
Spring ‘08
20.8m
Spring ‘09
Sep-06
+ 24.7%
22.2m
Spring ‘10
‘10 v ‘09
‘10 v ’06
PercentageChange
Total unweighted sample size = 346,222 respondents
Note: Includes Players who are not necessarily Playing Online for Real Money at Least Once a Month.Slide6
6
Prepared by Poker Players Research Ltd.
11.9m
11.1m
13.1m
+ 5%
Spring ‘08
13.8m
Spring ‘09
+21%
14.5m
Spring ‘10
‘10 v ‘0
9‘10 v ’0
6
PercentageChange
Playing Online Poker For Real Money “At Least Once A Month”
Total unweighted sample size = 356,222 respondents
Winter ‘07
Autumn ‘06Slide7
7
Prepared by Poker Players Research Ltd.
11.9m
11.1m
+5.1%
+5%
+5%
+21.0%
-7%
+63%
‘10 v ‘0
9
‘10 v ’0
6
13.8m
PercentageChange
Spring ‘09
Spring ‘08
Spring ‘10
14.5m
Playing Online Poker For Real Money “At Least Once A Month”Total unweighted sample size = 7367 Online Real Money Players playing ‘At Least Once A Month’
Winter ‘07
Autumn ‘06
13.1mSlide8
8
Prepared by Poker Players Research Ltd.
+ 5.1%
+10%
-12%
+21.0%
+16%
+40%
‘10 v ‘0
9
‘10 v ’0
6
PercentageChange
Spring ‘09
Spring ‘08
Spring ‘10
11.9m
11.1m
13.1m
13.8m
14.5mPlaying Online Poker For Real Money “At Least Once A Month”
Winter ‘07
Autumn ‘06
Total unweighted sample size = 7367 Online Real Money Players playing ‘At Least Once A Month’
Note: People are counted equally no matter how often they play i.e. someone who plays Once a Month counts the same as someone who plays Every Day. This is why the Female percentage is much higher than if you were to take any snapshot at any moment in time.Slide9
9
Prepared by Poker Players Research Ltd.
+ 5.1%
+
12%
-4%
+21.0%
+35%
+2%
‘10 v ‘0
9
‘10 v ’06
PercentageChange
Spring ‘09
Spring ‘08
Spring ‘10
11.9m
11.1m
13.1m
13.8m
14.5m
Playing Online Poker For Real Money “At Least Once A Month”
Average Age
Winter ‘07
Autumn ‘06
35.0
35.1
34.4
34.0
33.5
-3%
-3%
Total unweighted sample size = 7367 Online Real Money Players playing ‘At Least Once A Month’