EXPLAINED Visitor arrives on web page Javascript detects What the page is Whether the visitor has been to the site before Where the visitor came from Etc Javascript makes a call to web analytics tool with all of this information ID: 275288
Download Presentation The PPT/PDF document "Web Analytics Tagging and Tracking" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Web Analytics Tagging and TrackingEXPLAINEDSlide2
Visitor arrives on web page
Javascript
detects: What the page isWhether the visitor has been to the site beforeWhere the visitor came fromEtc.Javascript makes a call to web analytics tool with all of this informationGlorious analysis ensues
How Web Analytics Works: Tagging
Web Page
http://www.coolanalytics.com/index.htm
Javascript “page tag”
Web Analytics ServerSlide3
Visitor arrives on web page
Javascript
detects: What the page isWhether the visitor has been to the site beforeThe campaign code in the URLEtc.Javascript makes a call to web analytics tool with all of this informationGlorious analysis ensues
How Web Analytics Works: Campaign Tracking
Web Page
http://www.coolanalytics.com/index.htm?
cmp=myawesomecampaignJavascript
“page tag”
Web Analytics Server
Email,
iMedia
, other “controlled” linksSlide4
Questions?http://bit.ly/waworks
tim@gilliganondata.com
@tgwilson