life imitates art imitates life All that I desire to point out is the general principle that Life imitates Art far more than Art imitates LifeOscar Wilde Intentions tropical diseases Kuhns1970 ID: 105129
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Ana PaulaQuirino SimoesCG7 Spring 2003 life imitates art imitates life "All that I desire to point out is the general principle that Life imitates Art far more than Art imitates Life."Oscar Wilde, "Intentions" tropical diseases (Kuhns1970). Do ads imitatelife? Ads differ from Art:Persuasive Nature Ads differ from Art:Persuasive NatureAds have to pay special attention to social characteristics of their target population Advertisements depict and describe the materialartifactsprices commanded by various goods. (...)(A)dvertisements If ads function like a mirror of a society, than we should expect to see several differences in the design of advertising campaigns in different cultures. Sources of social variation"positive/negative associations"communication styles"e.g. direct, ironic, logical" Glenn,Witmeyer& Stevenson, 1977 As part of a majorrebrandingpush for the and tastes. (fromAdAgeGlobal) Mars Goes LocalBillboard ads that run phrases that aim to trigger feelings of pleasure will differ in each market."In UK: Saturday 3 pm"refers to soccer kick-off time for weekend game Mars Goes LocalBillboard ads that run phrases that aim to trigger feelings of pleasure will differ in each market."In UK: Saturday 3 pm"refers to soccer kick-off time for weekend gamesIn France: August"refers to summer vacation month Mars Goes LocalBillboard ads that run phrases that aim to trigger feelings of pleasure will differ in each market."In UK: Saturday 3 pm"refers to soccer kick-off time for weekend gamesIn France: August"refers to summer vacation month"In Germany: The last parking space IWC IWC IWC IWC and commodity, and questions ofglobalismand Case StudyWe have to move beyond thinking of McDonald's as American because I think just to be an American company today may have some positives and may also have some negatives. So what we want the people to say is, "I understand it's an American company but it fits my lifestyle. It fits the Philippine culture" or whatever country you happen to be in. DP:This is an example?this is running in Argentina today.(...) It is a AA: That's international?have toreshootit if it went to the Advertising Act, initiated by TedDiro. "Do you have 2 minutes for your Health, the Environment and our Future?" "The recipe of our Love?To enjoy it with passion!" Nationalism can also sell! file:///home/aquirino/School/Classes/TA/CG7/Materials/canadian.mov