6 October 2015 Apple Pay now accepted In store Inapp purchases Transport for London In store UK high street retailers Potential to be many more as uses NFC readers that provide technology for contactless ID: 755046
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Slide1
Apple Pay
Breakfast briefing
6 October 2015Slide2
Apple Pay now accepted
In store
In-app purchases
Transport for LondonSlide3
In store
UK high street retailers
Potential to be many more as uses NFC readers that provide technology for contactlessSlide4
In-app
Extra payment optionSlide5
London Underground
No Oyster card or ticket required
iPhone or Apple watch
Create account on TfL website to view journeys and payments
Simple to apply for refunds when things go wrongSlide6
UK MarketSlide7
Contactless in UK
70 million cards issued
259k bank-owned terminals available
£2.5bn spend in 2015 H1
2014 -
27% of all card transactions in Leeds were contactlessSlide8
Contactless in UK
June 2015
Over 80 million transactions - trebled since May 2014
Average spend of £6.98
September 2015
Transaction limit raised to £30
Not implemented by all retailersSlide9
Apple Pay in UK
Apple Pay UK launch 14 July 2015 – 1 million transactions in first 3 days
Payment limit £30
With option to accept higher value because it has ID confirmationSlide10
Apple Pay available most high street banks
HSBC & first direct
NatWest
Santander
Nationwide
Lloyds
Halifax
Bank of Scotland
TSB
Barclays
Coming soonSlide11
Apple Pay devices
iPhone 6 models
Apple Watch
80% of Apple Watch owners use Apple PaySlide12
How to use Apple PaySlide13
How to set up Apple Pay
Open Passbook (iOS8) or Wallet (iOS9)
Tap to link a new card
Photograph your card
Add security code
And you’re doneSlide14
How to use Apple Pay in storeSlide15
How to use Apple Pay in appSlide16
CompetitorsSlide17
Barclays bPay
Sticker, fob, wristband
Purchased separately
Pre-loaded from an account
Limited to UK Visa & Mastercard
No additional security required
Mobile app to track spending & top up on the goSlide18
Android Pay
Released end 2015 in US
Payment available
In store by NFCIn app
Direct competitorSlide19
Samsung Pay
South Korea - released August
1.5 million transactions $30million
USA - released 28 September
Releasing soon
UK, China & Spain
Available on
Galaxy S6 models
Note 5
Uses Magnetic Secure Transmission (MST) so usable on swipe machines Slide20
20
Samsung pay Slide21
What’s ahead?Slide22
Seamless payments
Amazon One-Click
Differentiates service
Drives loyaltySlide23
Enabling the “spontaneity economy”
High browsing rates on e-commerce
But users switch to desktop to checkout
Tricky to enter full details (address & credit card info) on the phonePhone payment can increase the number of spontaneous purchasesSlide24
‘Zero interaction’ retail experience
Pick up an item
Scan it in
Pay from the appWalk out with your purchaseSlide25
Loyalty cards
Integrating mobile payment with loyalty points to promote seamless checkout
Coming with Wallet iOS9Slide26
Improving accessibility
Wheelchair users may not be able to reach and see PIN pad but holding phone out will be easier
People with reduced hand mobility can use fingerprint ID and don’t have to expose security by asking someone else to type PIN
No need to remember PIN so easier for people with learning difficulties or mild dementia Slide27
What’s ahead?
Seamless payments in app could encourage app usage vs response websites
More conversions on mobile
Increase in smaller purchasesSlide28
Questions?Slide29
References
Deloitte Mobile consumer report 2015
http://www.deloitte.co.uk/mobileuk/
US satisfaction with use
http://www.nfcworld.com/2015/08/11/337076/apple-pay-gets-98-satisfaction-rate-for-in-store-purchases/
Support for UK banks
http://appleinsider.com/articles/15/09/11/uk-banks-lloyds-bank-halifax-bank-of-scotland-add-support-for-apple-pay
Contactless payments
http://www.bbc.co.uk/news/business-31164806
Barclaycard bPay
https://www.bpay.co.uk/home
Samsung pay
http://www.bbc.co.uk/news/technology-33957376
Android pay
http://mashable.com/2015/05/29/android-pay-hands-on
Using Apple Pay on TfL
http://www.pocket-lint.com/news/134644-apple-pay-on-the-underground-9-top-tips-for-using-your-iphone-or-apple-watch-for-tube-travel
Accessibility potentials
http://www.bloorresearch.com/analysis/apple-pay-a-boon-to-people-with-disabilities/