FOCUS

Presentation on theme: "FOCUS"— Presentation transcript:

FOCUS

Social Media for Sales

Pinterest

Sharing Inspirations

With the iPhone app you can ‘pin’ wherever you are

Blue Sky Travel Egypt on Pinterest

Take aways

DRIVE TRAFFIC TO YOUR WEB SITE

Great potential for retailers

Boost your brand image by sharing cool but relevant images

If you have a catalogue this is one opportunity to digitize it

Inspire people and generate a viral effect

Generate leads, find out what’s interesting for users

Never SPAM your followers

Share what’s interesting and drive traffic to your website

Pin, re-pin and like other users’ images that you find relevant

Brands that only share own content are uninteresting

Instagram

Instagram Overview

Become a photographer

Promote your brand

Hot Topics – websta.me

Tagsforlikes.com

Take aways

Enhance overall brand image with product offerings, fulfilling promises made to users and promoting

core values visually.

Curate content ranging from loosely brand-related to product-specific.

Engage with users to build an online community.

Drive traffic to other websites and social channels (Twitter,

Facebook

, etc.

Hold visually stimulating contests and giveaways.

Direct users to the brand’s homepage.

#ramadangran

Qatar Coral for Real Estate Development L.L.C, announced

Instagram

campaign for Ramadan titled "#

Ramadangram

". A one week contest starting from 29thJuly to 5th August 2012 which included the

Garangao

night wherein the people of Qatar would not only get the unique opportunity to capture and showcase their special Ramadan moments through their eyes but also win some cool prizes which would include

iPads

and a Nikon D-90 DSLR camera.

Liptagram – Lipton tea

Liptagram

presents us their first photography contest on

Instagram

where fans have to upload and share their positive moments via

Instagram

for a chance to win great prizes.

Every week for a month Lipton will release a new challenge, each one having a Lipton-theme.

(EG “Brightness” for this first week).

To enter, all fans have to do is sign up to

Liptagram

using their

Instagram

details, (on the Lipton

facebook

page) take an

Instagram

photo and tag it with the weekly challenge hash tag (#)

Other Brands To Explore

#nbdnationalday

The Middle Eastern bank Emirates NBD ran a contest in the occasion of United Arab Emirates’ 41st National Day.

Instagrammers

could enter by

hashtagging

their best photos with #

nbdnationalday

. The 41 most liked ones were featured in an exhibition at the bank’s headquarters.

That’s already cool in our book. But it gets even cooler when winners show up and share their excitement…Through

Instagram

, of course.

Ford #Fiestagram

Each week Ford announces a new hashtag associated with one of the Fiesta’s features. People can then submit photos tagged with “#Fiestagram” and that week’s hashtag. The best photos were selected to be featured in real-life galleries and digital billboards. In addition, Ford gave weekly prizes to those submitting particularly striking images. The final prize was a Ford Fiesta.

Starbucks

Last spring Starbucks encouraged people to create a ‘Hope’ graphic and post a picture to Instagram with a message of support for Japan.

Deftones

To enter their Instagram contest, the band asks that fans tag photos from the shows including their location. Every day, one submission is chosen for the Instagram ‘Fan of the Day’, and featured on their Facebook page. At the end of the tour, all of the featured submissions will be entered into a drawing. The grand prize winner will claim a guitar signed by the band, and 5 runners-up will be given a signed vinyl copy of the “Around The Fur” album.

Other Brands Using Instagram

Tiffany & Co.Bergdorf GoodmanAldoLevi'sRebecca Minkoff (designer)Good Morning AmericaMichael KorsRed BullMark JacobsThreadlessGucci

Kate Spade NY

ABC World News

Celtics

Burberry

NPR

American Eagle

Puma

Pepsi

MTV

NH Hotels