Seo SeungHyup You Yong Hee Kim 2 Introduction of the technology Social amp Individual perspectives of the technology The expected future of the technology Things to complement Contents ID: 687018
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Slide1
Group 3
Dasom
Han
Min-
jeong
Seo
Seung-Hyup
You
Yong-
Hee
KimSlide2
2
Introduction of the technology
Social & Individual perspectives of the technology
The expected future of the technology
Things to complement
ContentsSlide3
3
Introduction of the technology
- What is the IRIS RECOGNITION TECHNOLOGY
- A
n
automated method of biometric
identification
Through
mathematical pattern-recognition
techniques on video images of the
iris, whose complex
random patterns are unique.
Design
Built in
computer:
- Extracting the region of iris - Analyze the input data
Camera: - Taking picture of iris.
Definition
Function
Taking
a
picture
Extracting
the region of iris and pupil
Shooting beam
to pupil
Receiving reflected beam
Analyzing
the condition of pupil
Identifying individuals by comparing iris codeSlide4
1.
An alternative of the current identification card - ID cards, medical and birth control system, E-passports, ID cards, licenses…
2. Security System
-
National defense area,
corporate
internal information control…3.
Advanced
targeting strategy
from corporations
-
Analysis of consumer behavior / mental & emotional state4. Transaction System - On-line trading and E-commerce, ATM and bank side… 4
Introduction of the technology
- How will it is used in the future society.
Usage
Changes
in daily life
Enhanced Public securitySlide5
5
Social
A certain apprehension, fear and hesitation among people
Privacy rights issue
Release of a biometric data to various third parties.
Data Security issues
Hacking will be getting more serious and serious.
Objection to a ‘forced’ system.‘Umbrella Fear’ of Big Brother
Financial
Huge infrastructure cost
Currently Iris access system costs at least $2,000 Even changing ATM machine because of new bill cost $220 billion
Expensive data building costHard to find investors before proving its efficiency and convenience.
Implementing new system into whole society requires a great fortune
II. Social
& Individual perspectives of the
technology
- Obstacles of the technologySlide6
6
Social
Financial
1
Collaboration with
government and bank
is necessary
.
- Government & bank investment for the new system
- Law should allow / force the replacement of ID card into iris recognition system.
2
Emphasize convenience and security of the new system.
E.g
.
Promotion with government for better trust.
3
Persuade big companies to join the system for their better performance.
II. Social
& Individual perspectives of the
technology
- Strategies to overcome & diffuse the technologySlide7
7
II. Social
& Individual perspectives of the
technology
- Expected benefits and harmful effects to society
Benefits
Harms
Increased convenience
individual identification can be
done without any cards.
Easier transaction without credit
cards or cash bills.
Reinforced security.
No one shares same iris pattern with other people.
Easy to track down criminals3. Better targeting & marketing
Based on the accumulated database.
Using immediate information such as a consumer’s mental/emotional state.
4. Individuals will receive more individualized/helpful information.
Privacy issues.
Personal information being
collected and used by others.
Concerns about security of the
system itself & info leakage.Overheated competitions
for data
accumulation. The more data, the
bigger profit.Possibility of monopoly or oligopoly.
The system will be not affordable for small companies.
In
formation
gap between larger
corporates
and small
businesses
will be enlarged and profit as well.
Slide8
8
II. Social
& Individual perspectives of the
technology
- Institutional mechanisms to help the strategy applicable.
Standardization
and Legalization of the Guideline
To prevent a) misuse of biometric data
b
) invasion of personal privacy
Unify scattered
private research Form a national-level research groupBasic regulations and standards to follow
a) Scope where biometric data can be used b) How much personal information should be revealed in the data c) To whom the data will be accessible.
Education
& Government initiative Run a government-level-program
Providing a
professional education Utilize it starting from the government level.Form a expert committee composed of representatives from: a) Government b) Academia c) Industry circle d) Civic groups to explore diverse opinions and reach consensus among them.Slide9
9
II. Social
& Individual perspectives of the
technology
- How would individuals feel when they use it in their daily lives
The scanning is fast and
easy
Maximized convenience
Displeased from revealed personal information.
A daily life in 20XX
7
am
A daily life in 20XX
He wakes up and turn his computer on to check his e-mail. A built-in iris scanner scans his iris and he is automatically logged in to his e-mail account.
8am
He is trying to go to work. He takes subway. While he waits for his train to arrive, iris scanners in the platform scans his iris and charges the fee. The amount of the fee is deducted from his bank account.
9
am
Now he arrived to his workplace. To enter the office, he needs to let the iris scanner scan his eyes. The scanner identifies him and the door opens.
1
p
m
During the lunch break, he goes to a restaurant in front of the office to get a meal. The scanner scans his eyes and recommends a set of foods. The restaurant keeps its own record of which customer prefers which of its food. Again, transaction is done by scanning.
7
p
m
He is released from the work but he is so exhausted and stressed out. He goes to a supermarket to get something for his dinner. When he was shopping in the supermarket, the scanner scans his eyes and electronic display in front of him shows a image of beer. Seeing the image, He decides to add some alcohols in his shopping list.
7
am
8am
9
am
1
p
m
7
p
m
E-mail account
Automatic log-in
Subway transaction
Entering into the office
Restaurant
recommendation
Supermarket
Individualized marketing Slide10
10
The expected future of the technology
- Will this technology be adopted in the future? When and how?
Industry Life-Cycle as an S-curve
Current Identification
method
Present level of Iris
Scan
technology
1
Will it be adopted?
2
3
When?
How?
Yes. There are huge possibilities to improve.
Within 10 years
Whenever
the global standardization is
agreedSlide11
11
Main database
(managed by government
)
Retail
Company
Social security
Other public sectors
Transpotation industry
Other private sectors
Banking sector
Health care industry
The expected future of the technology
- Will this technology be adopted in the future? When and how?
Banks will use main database of Iris for transactions of their clients.
C
ompanies will use main database for marketing.
Hospitals will use Iris Scan to recognize their patients data.
Airports will use Iris Scan to identify their customers.
Our prediction of how the technology could be implementedSlide12
It will be very difficult for Blinds &
people with glaucoma to use this technology.
12
IV. Things to complement
Further Discuss
Global
standards are needed
In
global world,
there should be no
difficulty even when foreigners try to use
their iris recognition technology in other
countries.
1
2Slide13
13