Part 1 An Overview Kelly Greenly Raluca Titirig Valerie Lambert amp Mollie Hammar Monday September 29 2014 Oracle Confidential InternalRestrictedHighly Restricted Copyright ID: 629697
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Marketing Tools and Resources
Part 1 : An Overview
Kelly GreenlyRaluca TitirigValerie Lambert & Mollie HammarMonday September 29, 2014
Oracle Confidential – Internal/Restricted/Highly Restricted
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Slide2
Marketing Tools and Resources Part 1: OverviewOracle Confidential – Internal/Restricted/Highly Restricted
Oracle communication To Partners
Solutions Catalog: Who, What, WhyPublishing partner eventsPartner Marketing Kits: Comprehensive content for your campaigns
1 Red Team
behind your OPN Portal to help you drive additional businessSlide3
Communication TO Partners – OPN Portal Home pageOracle Confidential – Internal/Restricted/Highly Restricted
3Slide4
Communication To Partners
Oracle Confidential – Internal4Slide5
Communication
To
Partners Join the Conversation! Follow
Us and
Learn More
Twitter.com/
OraclePartners
Facebook.com/
OraclePartners
youtube.com/
OraclePartnerNetwork
OPN News Blog
blogs.oracle.com/
partnernews
OPN Strategy Blog
blogs.oracle.com/
oraclepartners
medianetwork.oracle.com/media
Linkedin.com
Search Groups for: OPN
google.com/+
oraclepartners
Oracle Confidential – Internal
pinterest.com/
oraclepartnersSlide6
Oracle PartnerNetwork Solutions Catalog
Chris KeeganDirector, WWA&C OPN Website
6Slide7
Oracle PartnerNetwork Solutions CatalogShowcase your expertise to visitors worldwide
Reach new customers and prospects
Provided to you as an OPN member benefitNo cost way to leverage the Oracle brand7Slide8
30KPut your company in front of customers, partners and Oracle
field sales
8Visitors per monthSlide9
Solutions Catalog Features
9Slide10
OPN BenefitsEvent Publishing & Google AdWords
Raluca TitirigSenior ManagerWW A&C Communications & EventsSeptember 29, 2014
Oracle Confidential – Internal/Restricted/Highly RestrictedCopyright © 2014, Oracle and/or its affiliates. All rights reserved.
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Oracle Confidential – Internal/Restricted/Highly Restricted11
EligibilityIf active Gold SpecializedPlatinum
DiamondEvent focused on an Oracle Product or Solution
Partner Event Publishing Service
Support Specialized Partners by publishing their events on events.oracle.comSlide12
Why Publish?
Build brand
Broaden event exposureGet customers100%
FREE, no additional cost
Simple Submission
30,000The single Oracle events listing source globally
Over 30,000 unique monthly visitors!
Event listing directly to your website
12
Oracle Confidential – Internal/Restricted/Highly RestrictedPartner Event Publishing ServiceSlide13
Ready? Identify events occurring in the next 5 months;Complete the
Oracle Publishing Services Request Form;Submit completed form with company logo (.jpg) to the Events Publishing Team!
Oracle Confidential – Internal/Restricted/Highly Restricted13Slide14
Use Oracle Trademark in Your Google AdWords Campaigns
Global OPN benefit for partnersOracle Confidential – Internal/Restricted/Highly Restricted
14Slide15
Global Partner Marketing: Channel Kits
Valerie Lambert & Mollie HammarGlobal Partner Marketing Slide16
Kits are designed to be used globally.of Oracle’s sales are through our partners.
Kits are available for use today.Ensuring up-to-date and consistent branding / messaging.
Oracle Global Partner Marketing Channel KitsResources to Drive More Revenue Through Partners
80
%
102Slide17
Demand generation basics:Eblast with source files
Customer facing presentationsTele-prospecting scriptsSocial Media links and Copy Blocks
Call to action: DatasheetsAnalyst reports, whitepapers, videos, webcast replays, eBooks, etc.New for our Smart Combos – Oracle on Oracle (
OoO) for partners: ‘Event in a box’ asset
Partner sales resources (New):Partner facing presentations – Sales PlaysBattle CardsCompetitive information when available from GTM teams and CI teams
Global Partner Marketing Channel Kits: A Closer Look
25,000+ Oracle
PartnerNetwork (OPN) members get complete Go-To-Market kits containing everything needed to run successful marketing programs, including:Slide18
Channel Kits on OPN New content and
New Classification
+ Sales Resources from GTM team
Partner facing PPTX (Sales plays for Partners)
Battle Cards
Datasheets
Competitive information
GTM + MKG KITSInto ONE Kit‘Get all you need in 1 click'
New
Matching TabsSlide19
Channel Kits – OPN demoOracle Confidential – Internal/Restricted/Highly Restricted
19Slide20
Supplying ELOQUA-ready partner assets and nurture programs in existing channel marketing kits
Prioritizing programs by current Oracle sales plays
Eloqua Pilot Slide21
Zift Pilot in EMEA
Sponsors : Tim Payne , Dian Thompson, Paul Leonard, Steve McHale, and Gwen Milligan
Oracle Confidential – Internal/Restricted/Highly Restricted21What is it?
1 year Pilot starting May 2014, ending May 2015
Nurturing / Multi-touch /Demand Generation activities10 Global partners - 6 EMEA / 4 NAStrong Oracle FocusLarge Customer
databaseTechnology and Application campaigns
Gives our partners competitive advantage
Ease working with Oracle and improve partner experience
Information available through various channels and support
Content already prepared and ready to go
Increase sales engagement
Improve partner loyalty
Long term campaigns are engaging and cost effective – progress our ROI
Achieve our primary objective to develop campaigns for 1 to many...a fewReuse of content for multiple partnersUse ‘Modern Marketing’ tacticsImprove partner retention and sales engagementBe the first!
Partner’s benefits
Oracle benefits
We are supplying
existing content
from our kit pagesSlide22
Oracle Confidential – Internal/Restricted/Highly Restricted22
Want to know more ?
See you on Wednesday @ 1:30 pm Session: Marketing Tools & Resources – Key Benefits (Part II)Description: Join us for a deeper dive into the more popular marketing and sales tools for our partners. Topics will include:
Solutions Catalog demo Marketing Kits
Event publication services OPN Syndicated Oracle Showcase, powered by SharedVue Any other requests for topics that you’d like to learn more about!Speakers: Raluca Titirig – Senior Manager, WWA&C Communications
ExecutionChris Keegan – Director, WWA&C OPN WebsiteRachel Joyner – Account Manager, SharedVue
Valerie Lambert & Mollie Hammar – Global Partner Marketing
ManagersSlide23
Engineered to Win Together
Oracle and Partners Slide24