By Riley Peronto Main Trends Collaboration tools development Mobilization Education Creation of physical items Gaming Difficulties Coding gameplay Creating art styles Sound Sense of fun WildTangent ID: 621426
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Slide1
Technology 2009-Present
By Riley PerontoSlide2
Main Trends
Collaboration tools development
Mobilization
Education
Creation of physical itemsSlide3
GamingSlide4
Difficulties
Coding gameplay
Creating art styles
Sound
Sense of funSlide5
WildTangent
Prior to 2009
Studio = expensive; hard to make profit
Specialization in third party games
Provided platform (i.e. central hub)
Since 2009
Emergence of ‘Unity’
Studio re-opened in 2013
Polar BowlerSlide6
SportsSlide7
Baseball
Result of ‘Steroid
E
ra’:
Home runs created sense of excitement (same reason NFL adjusts rules to benefit offense)
Lower TV ratings
Stadium attendance plummets
Pro: cleaner game creates niche fan base
Tech advancements cater to this groupSlide8
PITCHf/x
Developed by
Sportvision
Debuted October 4, 2006
Tracks pitch’s trajectory, speed, break, and location
Transmitted to MLB
Gameday
applicationSlide9
How PITCHf
/x Works
Takes about 20 pictures of ball in flight
Determines 3-D ball location on field from pictures
Finds a pitch trajectory that best fits these 20 (or so) points
Assumes constant acceleration (good for spinning ball)
Sportvision
employee at every MLB game makes sure system is calibrated
Future:
FIELDf
/x
http://
www.youtube.com/watch?v=HIJRZW3AoOwSlide10
MLB Advanced Media
CEO Bob Bowman
Named #33 on SI’s most powerful men in sports
“Baseball
is the stodgiest of the major American sports, but over the last decade it has been way ahead on the tech curve because of the brilliance of Bowman, a 57-year-old former Michigan state treasurer whose outfit is setting the gold standard for live sports streaming, ticketing, merchandising and stats on the Web. Experts estimate MLB AM's value at $6 billion -- more than the Dodgers and the Yankees
combined.”Slide11
MobilizationSlide12
Mobile and its Effect on FB
Mobile = #1 shift
Facebook
2009 = massive growth, discovering business model
Pushed FB ‘credits’
Consumers backlashed, FB pivoted to advertising
Stocks plummet because of mobile
Second pivot changes ads in mobile application
23% of revenue in 4
th
quarter of 2012
Expected $965Mill in mobile ad revenue in 2013Slide13
EducationSlide14
Education
Cheaper computers (except Apple)
Code;
CodeAcademy
CourseraSlide15
Physical ItemsSlide16
Physical Items
Low end 3-D printers: ~$1000
CAD software (i.e. Google
SketchUp
& Blender): freeSlide17
EntertainmentSlide18
Entertainment
Consumer created entertainment
DatPiff
9.8 million visits monthly from 3.8 million people
Amazon Studios
Machinima
“This generation doesn’t watch TV in the same way. They want to create. We’re giving them something television isn’t.”
2011:
Mortal
Kombat
: Legacy
gets 18.4 million viewsSlide19
…If you can dream it, you can make it happen…