PDF-Banking on Digital Growth The Strategic Marketing Manifesto to Transform Financial Brands

If you8217re part of a financial brand marketing sales or leadership team you know the entire industry is in the midst of exponential change fueled by new technologies Consumers now make purchase decisions long before they walk into a physical branch location if they walk into a branch at all while mobile banks digital lenders and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies Up to this point you8217ve only dabbled in digital marketing without a formal plan or strategy to guide you Now you feel frustrated because you8217re not getting the results you hoped for You8217re also confused about what you should do next In Banking on Digital Growth James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands You8217ll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader8212not a cost center. 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