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By David McBee –  Director of Training By David McBee –  Director of Training

By David McBee – Director of Training - PowerPoint Presentation

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By David McBee – Director of Training - PPT Presentation

PROGRAMMATIC VIDEO Kevin Barry Sr Director Business Development Alex Panhans Director of Sales Local of US internet users watch online video every day 55 source Pew Research ID: 781451

source video programmatic ads video source ads programmatic digital watched reelseo mobile television billion online users emarketer play roll

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Presentation Transcript

Slide1

By David McBee –

Director of Training

PROGRAMMATIC VIDEO

Slide2

Kevin BarrySr. Director, Business Development

Alex PanhansDirector of Sales, Local

Slide3

of US internet users watch online video every

day.

55%

source: Pew Research

Slide4

of US internet users watch

online video every week.

78%

source: Pew Research

Slide5

32.2VIDEOS

Each month users are exposed to

source: Forbes

Slide6

of media buyers plan to

spend more on digital video.( 62% on mobile video)

63%

source: IAB

Slide7

of a message is retained when watched in a

video.95%

source: Insivia

Slide8

10%

when reading text.

source:

Insivia

Slide9

4X

as many customer would rather watch a video about

a product than read about it.

Source:

HubSpot

Slide10

In 2012 and 2013 t

he averagetime spent watching videos doubled

on mobile p

hones and tripled

on tablets

Source:

Reelseo

Slide11

Mobile video consumption grows at about

10% each year since 2013.

Source:

Emarketer

Slide12

of internet users recall watching

a video adin the past 30 days.

80%

source:

ReelSEO

Slide13

took action

46%

source: ReelSEO

Slide14

v

isited the websitenamed i

n the

ad

22%

source:

ReelSEO

Slide15

v

isited the businessin t

he ad.

15%

source:

ReelSEO

Slide16

purchased the product in the ad

12%

source:

ReelSEO

Slide17

of marketing professionals

worldwide name video as the typeof content with the best ROI.

51%

Source:

Hubspot

Slide18

The commercial rollout of 5G

slated for 2020 will lead to higher bandwidth,enabling video to

bedelivered even

faster

Source: Thomas Burnett, Cisco

Slide19

In 2016 the percentage of local mobile video

ads served with location-based targeting jumped from 5% in Q2 to

17% in Q4

Source: Positive Mobile

Slide20

WHO IS PROGRAMMATIC

VIDEO RIGHT FOR?

Slide21

They

know the

value of an ad seen by prospects multiple

times.

Television Advertisers have video

assets and advertising budgets.

Slide22

PROGRAMMATIC VIDEO

COSTS LESS

THAN TELEVISION

25 spots on television run about the same as 350,000 impressions online

*

Online ads come with video interaction

reports,

showing true measurement of viewership

*Rates and impressions will vary

Slide23

PROGRAMMATIC

VIDEOADS AVAILABLE

Slide24

PRE-ROLL

Video ads that play

before free contenton sites like Yahoo!,

The Weather Channeland many news

websites.

Slide25

MID-ROLL

Video ads that play in the middle of a video. Mid-roll ads usually work well with longer videos, like television episodes.

MID-ROLL

Slide26

INTERSTITIAL ADS

Video ads that play in-app, often between rounds or levels of a game.

Slide27

INTERSTITIAL ADS

Video ads that play in-app, often between rounds or levels of

a game.

Slide28

PREMIUM PUBLISHERS

Slide29

LOCATION

Videos are normally displayed front and center

Slide30

SO MUCH MORE THAN CTR

Slide31

MEASURING

PROGRAMMATIC

VIDEO SUCCESS

Impressions

Clicks

Sites where ads served

Watched 25%

Watched 50%

Watched 75%

Watched 100%

Paused video

Muted video

Unmuted video

Watched in full screen

Slide32

42%

In App58%

In Browser

Slide33

In 2020, video will

account for 23.2%of marketing spend,

compared with 17.7% in 2015

Source: Tubular Insights

Slide34

Programmatic Video buying seeing broad adoption and steady growth – accounting for 41% of

all digital video dollars spent, representing 58% growth from over the last 2 years.

Source: IAB

Slide35

US digital video ad spendingis predicted to reach

$28.08billion in 2020, up from$6.84 billion in 2015.

Source:

eMarketer

Slide36

62.6%

of SMB owners plan to increasevideo spend in the next 12 months

.

Source: Animoto

Slide37

In 2016, US advertisers spent $6.18 billion

for digital video ads purchased programmatically, up from $3.00 billion in 2015. On a percentage basis, this year’s total amounts to 60.0% of all digital video ad spending, compared with 39.0% last year.

Source: eMarketer

Slide38

By 2018, programmatic digital video advertising will reach $10.65 billion

, or 74.0% of total video ad expenditures. Source: eMarketer

Slide39

U.S. digital video ad spending is expected to grow

12% in 20179% in 2018

Source: J.P. Morgan Study

Slide40

Kevin BarrySr. Director, Business Development

Alex PanhansDirector of Sales, Local

Slide41

THANK YOU