PROGRAMMATIC VIDEO Kevin Barry Sr Director Business Development Alex Panhans Director of Sales Local of US internet users watch online video every day 55 source Pew Research ID: 781451
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Slide1
By David McBee –
Director of Training
PROGRAMMATIC VIDEO
Slide2Kevin BarrySr. Director, Business Development
Alex PanhansDirector of Sales, Local
Slide3of US internet users watch online video every
day.
55%
source: Pew Research
Slide4of US internet users watch
online video every week.
78%
source: Pew Research
Slide532.2VIDEOS
Each month users are exposed to
source: Forbes
Slide6of media buyers plan to
spend more on digital video.( 62% on mobile video)
63%
source: IAB
Slide7of a message is retained when watched in a
video.95%
source: Insivia
Slide810%
when reading text.
source:
Insivia
Slide94X
as many customer would rather watch a video about
a product than read about it.
Source:
HubSpot
Slide10In 2012 and 2013 t
he averagetime spent watching videos doubled
on mobile p
hones and tripled
on tablets
Source:
Reelseo
Slide11Mobile video consumption grows at about
10% each year since 2013.
Source:
Emarketer
Slide12of internet users recall watching
a video adin the past 30 days.
80%
source:
ReelSEO
Slide13took action
46%
source: ReelSEO
Slide14v
isited the websitenamed i
n the
ad
22%
source:
ReelSEO
Slide15v
isited the businessin t
he ad.
15%
source:
ReelSEO
Slide16purchased the product in the ad
12%
source:
ReelSEO
Slide17of marketing professionals
worldwide name video as the typeof content with the best ROI.
51%
Source:
Hubspot
Slide18The commercial rollout of 5G
slated for 2020 will lead to higher bandwidth,enabling video to
bedelivered even
faster
Source: Thomas Burnett, Cisco
Slide19In 2016 the percentage of local mobile video
ads served with location-based targeting jumped from 5% in Q2 to
17% in Q4
Source: Positive Mobile
Slide20WHO IS PROGRAMMATIC
VIDEO RIGHT FOR?
Slide21They
know the
value of an ad seen by prospects multiple
times.
Television Advertisers have video
assets and advertising budgets.
Slide22PROGRAMMATIC VIDEO
COSTS LESS
THAN TELEVISION
25 spots on television run about the same as 350,000 impressions online
*
Online ads come with video interaction
reports,
showing true measurement of viewership
*Rates and impressions will vary
Slide23PROGRAMMATIC
VIDEOADS AVAILABLE
Slide24PRE-ROLL
Video ads that play
before free contenton sites like Yahoo!,
The Weather Channeland many news
websites.
Slide25MID-ROLL
Video ads that play in the middle of a video. Mid-roll ads usually work well with longer videos, like television episodes.
MID-ROLL
Slide26INTERSTITIAL ADS
Video ads that play in-app, often between rounds or levels of a game.
Slide27INTERSTITIAL ADS
Video ads that play in-app, often between rounds or levels of
a game.
Slide28PREMIUM PUBLISHERS
Slide29LOCATION
Videos are normally displayed front and center
Slide30SO MUCH MORE THAN CTR
Slide31MEASURING
PROGRAMMATIC
VIDEO SUCCESS
Impressions
Clicks
Sites where ads served
Watched 25%
Watched 50%
Watched 75%
Watched 100%
Paused video
Muted video
Unmuted video
Watched in full screen
Slide3242%
In App58%
In Browser
Slide33In 2020, video will
account for 23.2%of marketing spend,
compared with 17.7% in 2015
Source: Tubular Insights
Slide34Programmatic Video buying seeing broad adoption and steady growth – accounting for 41% of
all digital video dollars spent, representing 58% growth from over the last 2 years.
Source: IAB
Slide35US digital video ad spendingis predicted to reach
$28.08billion in 2020, up from$6.84 billion in 2015.
Source:
eMarketer
Slide3662.6%
of SMB owners plan to increasevideo spend in the next 12 months
.
Source: Animoto
Slide37In 2016, US advertisers spent $6.18 billion
for digital video ads purchased programmatically, up from $3.00 billion in 2015. On a percentage basis, this year’s total amounts to 60.0% of all digital video ad spending, compared with 39.0% last year.
Source: eMarketer
Slide38By 2018, programmatic digital video advertising will reach $10.65 billion
, or 74.0% of total video ad expenditures. Source: eMarketer
Slide39U.S. digital video ad spending is expected to grow
12% in 20179% in 2018
Source: J.P. Morgan Study
Slide40Kevin BarrySr. Director, Business Development
Alex PanhansDirector of Sales, Local
Slide41THANK YOU