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Slide1

New product development in today’s scholarly publishing environment

Society for Scholarly Publishing | 28 May 2015

Slide2

Welcome and introductions

28 May 2015

2

Slide3

Business school in 60 seconds

28 May 2015

3

Slide4

Product life cycle

Introduction

Growth

Maturity

Decline

Product

Extension

Sales

Time

Embracing the product life cycle where you realize that you need to have new products to replace old (or certainly need to reinvigorate old to make them new) is a basic tenet learned in business school.

Slide5

Growth matrix

28 May 2015

5

Also from my business school days, it is worth keeping the growth matrix

in mind as a way to categorize the ways in

which

products

can be

enhanced or created

.

Slide6

BCG portfolio growth-share matrix

28 May 2015

6

Slide7

McKinsey product portfolio analysis matrix

28 May 2015

7

Slide8

Tools we use

28 May 2015

8

Slide9

Idea generation

28 May 2015

9

Slide10

New products du jour

28 May 2015

10

Slide11

New product development cycle

28 May 2015

11

Slide12

28 May 2015

12

Slide13

New journal development questionnaire (sampling)

28 May 2015

13

Slide14

Thank you

Cara Kaufman | Managing Partner | Kaufman Wills Fusting | cara.kaufman@kwfco.com

cara.kaufman@kwfco.com

28 May 2015

14

By: risilvia
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Type: Public

New product development in today’s scholarly publishing environment - Description


Society for Scholarly Publishing 28 May 2015 Welcome and introductions 28 May 2015 2 Business school in 60 seconds 28 May 2015 3 Product life cycle Introduction Growth Maturity Decline ID: 803034 Download

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