Society for Scholarly Publishing 28 May 2015 Welcome and introductions 28 May 2015 2 Business school in 60 seconds 28 May 2015 3 Product life cycle Introduction Growth Maturity Decline ID: 803034
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Slide1
New product development in today’s scholarly publishing environment
Society for Scholarly Publishing | 28 May 2015
Slide2Welcome and introductions
28 May 2015
2
Slide3Business school in 60 seconds
28 May 2015
3
Slide4Product life cycle
Introduction
Growth
Maturity
Decline
Product
Extension
Sales
Time
Embracing the product life cycle where you realize that you need to have new products to replace old (or certainly need to reinvigorate old to make them new) is a basic tenet learned in business school.
Slide5Growth matrix
28 May 2015
5
Also from my business school days, it is worth keeping the growth matrix
in mind as a way to categorize the ways in
which
products
can be
enhanced or created
.
Slide6BCG portfolio growth-share matrix
28 May 2015
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Slide7McKinsey product portfolio analysis matrix
28 May 2015
7
Slide8Tools we use
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Slide9Idea generation
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Slide10New products du jour
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Slide11New product development cycle
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Slide1228 May 2015
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Slide13New journal development questionnaire (sampling)
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Slide14Thank you
Cara Kaufman | Managing Partner | Kaufman Wills Fusting | cara.kaufman@kwfco.com
cara.kaufman@kwfco.com
28 May 2015
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