Kuli Kuli Operations Plan ReportJaclyn Dab, Supriya Kannan, Justine Ke - PDF document

Kuli Kuli Operations Plan ReportJaclyn D
Kuli Kuli Operations Plan ReportJaclyn Dab, Supriya Kannan, Justine Keller, Kevin YangTable of ContentsExecutive SummaryKuli Kuli CompanyValue Proposition Bene�tcorporationCompetitive AnalysisCompetitive AdvantagesCompetitive LandscapeCurrent OperationsOperations Str

ategyBusiness Model CanvasCurrent Supply
ategyBusiness Model CanvasCurrent Supply PositionDesired Supply PositionInitiativesStandards InitiativeSupply Chain and Operation Strategy ImitativeSupply Chain and Operation Strategy OutcomeSuggested Supply Chain and Operations StrategySuggested Operations Strategy

Value-Added VendorThree Year Operatio
Value-Added VendorThree Year Operations Plan Bene�tsRevised Business ModelNext StepsTeamCurrent PositionRecommendationsInitiativesExecutive Summarycompanymarket.levelsantioxidantsCentralWestTheyfairly-traded,providingcompetitiveCurrently,theyWehaveexistinghavepr

ovidedsolvebelieveTheymend that Kuli Kul
ovidedsolvebelieveTheymend that Kuli Kuli overhauls their supply chain to accommodate a value-added vendor to manage the vendormakeimprovinglivelihoodsWehaveyeartransitionBackgroundFounderworkedPeacediscoveredmarketraisingThey’veexpandcompanyInitially,theycooperativesWestimp

roveTheycooperatives,payingTheylivelihoo
roveTheycooperatives,payingTheylivelihoodemployeesraisedKellogg’sventureVenturesInvestEco,investors.investment,sevenmarketingcompany.oleifera,horseradishPakistan,abovebeyondvegetablepowder,havingappearancelikeantioxidants,manyminerals.levelsverylanky.youngkeepbushykeepleavesha

vepractical,oleiferaleaveshavetraditiona
vepractical,oleiferaleaveshavetraditionalmanyAyurvedicpreventmanyoverhaveinterventionsMalawi,harvestedyear-roundavailable.makesrainfalldevelopingKuli Kuli Companyimprovelivelihoodsfair-tradecooperativesovereveryonedrivewomen’sagriculturaldevelopment.providesavailable,provides

manybyValue Propositioncorporation.corpo
manybyValue Propositioncorporation.corporation,theytheyTheystakeholders,environmentalfair-tradeBene�t Corporationpowder,mixes,U.SafewayFoods.Mexicopowder,providingmarket.TheyhaveMarket,internationally. KivaLeafPowder,Terrasoul,Veda,Zen ZijaFoods,Maran,Mexicain Compet

itorsMoringa PuraSalomen Naturals, Eat M
itorsMoringa PuraSalomen Naturals, Eat Moringa, and Super LeafCompetitive AdvantageKuli Kuli has several competitive advantages: Firstmarket Highest Only OnlyCompetitive LandscapeWePorter’sFiveForcesPositionmarketplace.manyexpertisecorrectly.incorrectly,make haveprovideAlt

ernativesmarketPowerLowpopular,havekeepa
ernativesmarketPowerLowpopular,havekeepalternatives.power,PowergivenhavekeepveryhaveveryLowmarket,existshavingBargaining Power of FewIndustry RivalryFewBargaining Power of BuyersUnawarenessCurrent PositionCurrent Operations StrategyU.S.developinglocally,livelihood.Theyprovideb

yKuli carefully manages their supply cha
yKuli carefully manages their supply chain and they source only a portion of each harvest for Western practices,payingworkedFoods,FoundationAlliance, to create a moringa enterprise to help reforest deforested parts of the country and provide TheyhaveFoodsFoundationsustainability

,operationsFoundercompanyyeartrajectorya
,operationsFoundercompanyyeartrajectoryaggressivestrategy;marketingwhyoperationskeepsalwaysin-stock.”Theysupplier relationship and to bolster the sustainability of their supply chain, they help their farmers and providingKuli Kuli is a lean company comprised of seven main depa

rtments: Product Development, Operations
rtments: Product Development, Operations, Marketing,IT,WeworkedMcCarthyOperationsBusiness Model CanvasWeCanvasoperates.Wekeyco-packerskeypartner.sunnyrainyhaveseasonality.harvestedleavesdry,sievedremoveboxesco-packerarrivesco-packer,theytakerandomtheyForsieving.co-packers.qual

ity.Weaverageyeast,liketheypayleavesFor
ity.Weaverageyeast,liketheypayleavesForexample,�ber,protectivephytochemicals.USDAapproval.entire production process be inspected to verify that all ingredients and products meet the standards water,naturaldevelopingtheyhaveannually.Toradiation.say“organic”USDAing

redients”,TheytheybyNormally,bytradetr
redients”,TheytheybyNormally,bytradetradeActually,exploredmoveInitiativesKuli Kuli needs our help because they do not have enough supply of moringa that meets their high keeptheybysupply.Moreover,theyincorporateValue-AddVendorexposurespot-contamination, provide access to a l

arge volume of moringa that can serve th
arge volume of moringa that can serve them as they continue grow,bylivelihoodCurrent Supply Positiontheyreceivesupply,theyhavehavesupply,theycan’thaveinventoryDesired Supply PositioninventorytheyhaveexcessinventorystockedTheymakeInitiative One: Moringa Standardsinitiative,rev

iewrevisedrevisinghavemarket.initiativea
iewrevisedrevisinghavemarket.initiativeachievetrade-offinventorycapacity.byhavingmarket.However,operations,revisingleavesexposedtheytheyresolveoperationalef�ciency.we’veinitiativeInitiative Two: Supply Chain & Operations Strategyoperations,initiativedevelopinitiativ

eremovingachievingalleviatingprovidingvo
eremovingachievingalleviatingprovidingvolumeimprovinglivelihoodsInitiative One OutcomehaveInitiative Two Outcomeshaveoperationsoperationsstrategylivelihood.RecommendationsWeyeast,USDAtradeother.positivelytradepositivetheyprovidesreassurancerandomKenyaleavingalterations,leaves

Unfortunately,leavesStaphylococcusmayavo
Unfortunately,leavesStaphylococcusmayavoidabovecontrol contamination because even though the spot samples been analyzed there is no guarantee effectivemayvegetablesleaves,leaves(FDA,extendedvegetables.Suggested Supply Chain & Operations StrategyWe suggest that Kuli Kuli modify

their supply chain to include a Value-Ad
their supply chain to include a Value-Added Vendor to clean and test havetheygrow,ratherValue-Added VendorValue-AddedVendor(VAD)vendorimprovesoperationsbyprovidingcompany.Value-AddedVendortakerawVAD.TheyVADtheyhaveVADTestquality.VADmakesOperations Strategyvendorco-packersYear

One: Add New VendorValue-Added VendorYe
One: Add New VendorValue-Added VendorYear Two: Focus on FarmersValue-Added VendorFocus on Value-Added VendorCleaning ProcessYear Three: Transition SupplyThree Year Operations PlanyeartransitionValue-AddedVendors.year,Value-AddedVendorwayVendorsovervendors.Vendormayhavevendor

,these vendors to be an asset to Kuli Ku
,these vendors to be an asset to Kuli Kuli, standards and values need to be established and understood byvendors.Year Two: Farmer Focus YearconvertingimprovinglivesinitiativeswaysimprovelivesYear One: Add New VendorYear Three: Transition Supply Yeareverythingtransitionsover.year

,Value-AddedVendor.transitionhavecompany
,Value-AddedVendor.transitionhavecompanyhaverawvendor.transitiontransferovervendors.Vendorsoleiferamarket.Vendorshaveseveraltradeprocessor,TheyVendorinternally.Reduce Cost of Testing and Cleaning:WorkingValue-AddedVendorachievecompetitiveVAD,theyhaveoverseeingVADtakelivelihoods

TheybypreventlikeIncrease Volume of Supp
TheybypreventlikeIncrease Volume of Supply:WorkingVAD,givesvolumeTheyVADthey’rereceivevolumehavedeterioration,doesn’tdrasticallytakesVAD,transitionimprovinglivelihoodVAD,theylikelyincorporatingrevisedVADkeykeyValue-Vendor.theyhavepaytakestheyimprovelivelihood.Next StepsWeh

aveworkedprovideimproveoperationsstrateg
aveworkedprovideimproveoperationsstrategy,givenTeamCreativeThinkerexcelsstrategyinnovation.overyearsexperiencepracticingrecently,workeddevelopingmarketingstrategiesleveragemarketing tactics and personalization to both strengthen trial user engagement and increase the conversionr

ateStrategyintelligence/datacompany(curr
ateStrategyintelligence/datacompany(currentPermanente.development,byeyeStrategyJustine Keller graphiccomplexStrategyKevin Yangdevelopmentinnovation.Kevin has a passion for bringing innovation to business models and he is interested in industrial design positivepeople’slives.St