for younger people ACM Vejle 15032019 Bjørn Arve Bentsen RD Norway 201819 Membership status YMI Current status for Ys Men in Norway In one year lost four ID: 799624
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Slide1
How to make Y’s Men attractive for younger people
ACM, Vejle 15.03.2019Bjørn Arve BentsenRD Norway 2018-19
Slide2Membership status YMI
Slide3Current status for Y’s Men in Norway
In one year
- «lost»
four
clubs
:
Eidsvoll YMCÅsane YMC, BergenTiller and Heimdal YMC, Trondheim Stockholm/Bromma YMC, SwedenTwo new clubs started in 2018 – not yet decided to be Y’s MenFour new club intiatives takenMember status: 1330 (-97 during last year)Number of clubs: 47Regional board is worried – Actions taken!Mistet disse klubbene: Eidsvoll, Åsana og Till49 klubber mot 50.3 direktemedlemmer mot 4.Alle distrikter har mistet medlemmer bortsett fra Møre hvor Hareid og Ulstein har fått 5 nye.Regionen har nå 1320 medlemmer mot 1377 (-57) pr 01.08.18.
Slide4YMI – is
getting weakerNo clear actions for improvement
Top
heavy
organisation
- not focused on fundamental challengesGreat distance between governing elite and members at club levelIs there a danger that recruiting to management positions is characterized by prestige rather than skills and competenceAn organisational development process needs to be initiated# Unrealistic goal for growth: 50.000 in 2022
Slide5Status: YMI Area Europe
Long lasting decrease
in
number
of
membersSweden is almost erased – alarming situation!Top heavy organisation - traditional and unclear roles and tasksLonely ASDs miss challenges and complain for lack of feedbackAnnual reports can be copied from previous year – no changes – no actions taken(?)WE MUST TAKE ACTIONS!! Europe must take the lead
Slide6What do we
do in Region Norway?No quick fix – things take
time!
An
internal
work
group was established in September 2018 – expected to answer these questions:Are Y’s Men’s clubs a valid choice only for retired adultsWhy is our YMI concept not attractive for young people?Their report was presented to the regional board in DecemberThe leader of the new club, Y-FOLK was an important member and contributor in the work group (Y-Folk has not
yet
decided
to
join
YMI) – (
Hopefully
they
will
!!)
Slide7Reflections (1):
Today’s
concept
of
Y’s
Men’s
clubs is not attractive for younger adults in the age group 35-55May young people think that the concept is too rigid – it has similarities withmasonry - the framework is too old-fashioned?Members might dislike to commit themselves to service efforts beyond personal capacities and desiresThe language spoken is unfamiliar («a tribal language») – abbreviations areplentyfull Current member-age in Norwegian clubs signals that «This is nothing for me, at
the
age
of
42!»
Slide8Reflections (2):
The name «Y’s
Men’s
Club» is
difficult
to understand and
communicate
externallyFor a club to become member (chartering) the ceremony is too comprehensive and old-fashionedFor people to become members, the ceremony is too formal and personal focusedThe Rules and Regulations are considered rigid and demanding – little room for individual local solutionsThe expectations for service activities, that create money, are overwhelming
Slide9Reflections (3):
Adults in their 40-50’ies have
been
providing intense support and
logistic
services for
their children for about 20 years (sports, scouting,music, etc.) Both parents are normally workingThey are not looking for new service opportunities in the first place Service activities might be valid and interesting in the long run,but do not come first!WELL-BEING is what they search for – together with people of same ageand life situation An evening out – to meet with friends – in a
good
atmosphere
–
listening
to a
good
and
interesting
talk/
lecture
- is
attractive
Reflections (4):
Young adults look for
informal
venues
where
they can meetinteresting people and discuss relevant issues and everyday challengesChristian basis must be the basis – must be a natural element in every meetingA formal membership in an international organisation must prove tobe of significant value (What is in it for us?)How should we in YMI «sell» our movement to convince clubinitiatives to become members?
Slide11Recommendations:
For
making
YMI, an
organisation
to
join
for younger people –we need to loosen up formalities and create a concept that becomesattractive for 40+ generation in 2020!This is what we are working on in Region Norway at the momentWe work closely with YWCA – YMCA Norway
First
step
is a
revised
Agreement
of
Cooperation
between
Y’s Men and YMCA
Important points in Agreement
of Cooperation between Y’s Men Norway and Norwegian YWCA-YMCA
“Y's Men International, Region Norway (Y's Men) has as its main objective
to support the work within the YWCA-YMCA movement in Norway”.
“YWCA-YMCA of Norway will actively contribute to maintain and
establish new clubs (e.g. Y-people / Y Service Clubs / Y's Men’s Clubs)
for adults over the age of 30”.“YWCA-YMCA will communicate (internally and externally) that membershipin clubs affiliated with Y's Men are recommended alternatives for adultswithin YWCA-YMCA”. “The Y’s Men’s clubs are to be profiled on the YWCA-YMCA website and insocial media”.