Fourth Quarter 2014 Tourism Presented to Charlotte Harbor Visitor and Convention Bureau Research Data Services Inc February 24 2015 Fourth Quarter October December 2014 Key Visitor Metrics ID: 377576
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Charlotte CountyFourth Quarter 2014 Tourism
Presented to:Charlotte HarborVisitor and Convention Bureau
Research Data Services, Inc.February 24, 2015Slide2
Fourth QuarterOctober – December 2014Slide3
Key Visitor Metrics (Oct. – Dec. 2014)(Overnight Visitors Staying in Charlotte County Commercial Lodgings)Slide4
Key Visitor Metrics (Oct. – Dec. 2014)(Overnight Visitors Staying in Charlotte County Commercial Lodgings)Slide5
Visitor Origin Distribution (Oct. – Dec. 2014)Slide6
Charlotte Q4 2014 Visitor Zip Code Mapping (Oct. – Dec. 2014)Slide7
Charlotte County
OccupancyADR2013 *2014
2013 *2014October 46.9%
51.0%
$75.18
$80.57
November
50.3
50.4
76.04
75.82
December
45.7
54.8 75.53 77.84Oct. - Dec. Average 47.6% 52.1% $75.58 $78.08
Smith Travel Research Occupancy
* 2013
UpdateSlide8
Purpose of Trip(Multiple Response)
Q4 2014Vacation/Getaway 85.4%To Visit with Friends/Family 29.2Business/Meeting 8.2A Kayaking Trip 6.6
Family Events 6.3Golf/Tennis Trip 4.9A Fishing Trip
4.6
A Boating Trip
4.2Slide9
Types of Websites Consulted for Travel Information (Multiple Response)
Q4 2014Destination Sites 50.2%Hotel Websites 49.1Airline Websites 43.8Review/Rating Sites (i.e., Trip Advisor, Yelp, etc.)
40.7Booking Sites (i.e., Travelocity, Expedia, etc.) 37.5Mapping Sites (i.e., Map Quest, Google Maps, etc.)
30.7
Restaurant Websites
28.5
Rental Car Websites
25.0
Daily Deal/Coupon Sites
(i.e.,
Groupon, Living Social, etc.)
17.1
Social Networking Sites
(i.e., Facebook, Twitter, Pinterest, etc.) 16.0Slide10
Booked on the Internet for Trip (Prompted)Slide11
Charlotte MessagingSlide12
How Visitors Travel to CharlotteSlide13
Airports Deplaned (Visitors who flew)Slide14
Repeat Charlotte County Visitation
2.1% of Q4 2014 visitors are visiting Florida for the first time.Slide15
How First Learn About Charlotte (Multiple Response)
Q4 2014Recommendation 59.9%Internet 38.2Brochure/Visitor Guide 14.6Magazine/News Story 8.3Slide16
Type of Lodging UsedSlide17
Party Composition (Multiple Response) Slide18
Activities Enjoyed in Area(Multiple Response)
Q4 2014Dining Out 86.6%Beach 83.6Relaxing 78.7Walking on the Beach 69.7
Shopping 59.0Reading 56.9Pool 55.6
Swimming
52.3
Shelling
43.6
Visiting with Friends/Relatives
37.2
Fishing
26.2
Bars/Nightlife
23.5
Bird Watching 19.5Boating 17.9Golfing 15.5Slide19
Satisfaction/Plan to Return
92.9% of Q4 2014 visitors plan to return to the area.Slide20
DemographicsQ4 2014Average Age
56.2 yearsMedian Household Income$102,064Slide21
Charlotte CommentsLove its quaintness.Close to home, affordable.Fabulous, unspoiled beaches.
Great escape from the cold.Old Florida. Great quiet place.It's a great family vacation place; lots to do.Best beaches in the world.Relaxing, safe, clean, and friendly.Great restaurants and shops.Very pretty area, lots to do, even on rainy days.
Quiet spot, great place to unwind and relax.Friendly, affordable luxury.Great place away from crowds and congestion. A real community, not a resort.It is beautiful, carefree, warm, relaxing place to be and visit.Slide22
Charlotte CommentsSlide23
Thank You!!