Types of Questionnaire Questions Types of Questionnaire Questions Openended questions Closeended questions Open ended Questions Subjective questions Usually included at the end of the questionnaire that ID: 555730
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Slide1
Designing Questionnaire
Types of Questionnaire QuestionsSlide2Types of Questionnaire Questions
Open-ended questions
Close-ended questionsSlide3
Open- ended Questions
Subjective questions.
Usually included
at the end
of the questionnaire that
asks for feedback
or
suggestions for improvement
from respondents. Slide4
What are the advantages and disadvantages of using open-ended questions?Slide5
Advantages of Open-ended Questions
Give your respondents opportunity to
express their opinions
in a free-flowing manner.
The questions don’t have predetermined set of responses and the respondent is
free to answer
whatever he/she feels right.
You can get
true , insightful
and even
unexpected suggestions
. Slide6
Disadvantages of Open-ended Questions
Difficult to tabulate the data with different answers from the respondents.
Time-consuming for the respondents to answer.Slide7e.g.:
Unstructured
:
Why did you choose to study at
UniMAP
?
b) Word Association
:
What is the first thing that comes to mind
when you hear the following
:
Exam: _______ (nervous, challenging)
Lecture: ______ ( interesting, boring)
c) Sentence Completion:
When I first arrived at
UniMAP
, I feel...Slide8
Close-ended Questions
Objective Questions.
Respondents are restricted to choose among any of the given multiple choice answers.
ADVANTAGES:
Easy to analyze the data.
Ideal for calculating statistical data and percentages.
Quick to be answered by the respondents.Slide9e.g.:Slide10
Types of Close-ended Questions
Importance Questions
Likert
Questions
Dichotomous Questions
Semantic Differential Questions
Rating Scale QuestionsSlide11
1. Importance Questions
To assess what is the
MOST IMPORTANT
to your respondent rating scale of 1 to 5.
Help you to understand what the respondents like BEST and LEAST about the program or service that you chose.
Measuring the level of importance will garner critical information that allow the service/ program to continue or to be modified.
E.g.:
Slide12
2. Likert Questions
Help you ascertain how strongly your respondents
AGREE or DISAGREE
to a series of statements.
Help you assess your respondents feels towards certain issue, product or service. Slide13e.g.: Slide143
. Dichotomous Questions
Simple questions that have TWO possible responses. (Yes-No, True-False)
An effective tools if your want to screen the participants for a particular quality.
E.g.:Slide15
4. Semantic Differential Questions
The semantic differential scale asks a person to rate a product, brand, or company based upon a seven-point rating scale that has two bi-polar adjectives at each end. The following is an example of a semantic differential scale question.
Example:
Would you say our web site is:
(7) Very Attractive
(6)
(5)
(4)
(3)
(2)
(1) Very Unattractive
Notice that unlike the rating scale, the semantic differential scale does not have a neutral or middle selection. A person must choose, to a certain extent, one or the other adjective.Slide16
5. Rating Scale Questions
Respondents are asked to RATE a particular issue on a scale that ranges between
POOR to GOOD.Slide17
PROBLEMATIC QUESTIONS
Presuming or Leading Questions
e.g.:
Don’t you think
that the bank should open at night for the convenience of clients?
Questions that use phrases like
“Wouldn’t you say that…” or “Don’t you agree that…”
* These phrases may also lead the respondents to prefer a certain choice given.Slide18
PROBLEMATIC QUESTIONS
B. Questions which rely on memory.
e.g.:
“How many times did you SMS your friend
last week?”
“What were you doing on the night of 14
th
February last year?”
* Questions which tax the respondent’s memory too much are likely to lead to
inaccurate
reply. Slide19
PROBLEMATIC QUESTIONS
C. Questions requiring prior knowledge.
e.g.:
“Do you think
UniMAP’s
engineering clean room is the best in Malaysia?”
* For someone who is at
UniMAP
for the first time, they will not know. Slide20
PROBLEMATIC QUESTIONS
D. Long wordy question.
- Questions that have many words.
- If the questions are too long and detailed,
the respondents may get lost and their responses will relate only the beginning or the end of the question. Slide21
PROBLEMATIC QUESTIONS
E. Double-
barrelled
Questions
e.g.:
Please rate the lecture in terms of its content and
presentation.
Don’t ask for multiple information at a time.
Ask for only
one piece of information
at a time.
1. content
2. presentationSlide22
PROBLEMATIC QUESTIONS
F. Hypothetical Questions
Questions based on SPECULATION and FANTASY.
e.g.:
If you were the President of
UniMAP
Student’s Committee Council, what would be the changes that you would bring?
If you were given a million dollar….Slide23
PROBLEMATIC QUESTIONS
G
. Sensitive Questions
Personal details (e.g.: age); Health; Personal Habits; Income; etc.
People are likely to give honest replies to personal questions if some rapport has been developed with the interviewer.
It is generally best to keep all questions dealing with demographic (such as age) at the end of the questionnaire. Slide24
Designing Instruction
INTRODUCTION
:
- At the beginning of the questionnaire:
Indicate WHO you are and WHY you are doing the survey. You should also have a letter to your lecturer or supervisor to authenticate this.
(
I
f applicable) indicate how the respondents were selected.
Indicate how it is to be answered.
How to return the questionnaire (if not being delivered in person. Slide25
e.g.:
We are students of ____________and we are doing on a survey about________ in
UniMAP
. In order to complete our survey, we need your help and cooperation. We really appreciate your cooperation for taking part in this survey, so that we can gather information for our report. The questionnaire is consists of four sections. Please tick the appropriate answer for each section. Slide26
B. CONFIDENTIALITY STATEMENT
.
All information given will be treated as confidential.
Whatever the content in
this proposal
is confidential and is only used in UVW 312’s assignment.
All of the information provided will be treated as completely confidential and it will not be possible for anyone to identify the information that you give us when we write up the project report. Slide27
C. QUESTIONS’ INSTRUCTION.
At the beginning of each part:
ensure that each section or question has clear instruction on how to respond/ answer.
Indicate the form of the answer expected.
e.g.:
-Please give your opinion/ answer for the statements by placing a tick (√) in the appropriate box.
- Circle the appropriate answer.
Slide28Question Order
Start with the easiest questions ( usually close-ended) Slide29
Purposes:
To test how long it takes to complete.
To check that the questions are not ambiguous.
To check that the instructions are clear.
To allow you to eliminate questions that do not produce usable data.
Ideally it should be piloted on a group similar to the one that will form the population of your study.
Pilot StudySlide30Your questionnaire must include…
Title.
Introduction.
Include some pictures about the program or service. (max: 4 pictures)
Confidentiality statement.
Instructions.
Questionnaire questions.Slide31Exercise
What are open-ended questions
?
How many types of open-ended questions do we have
?
What are the advantages and disadvantages of using open-ended questions in your survey?Slide32
d. What are close-ended questions?
e. How
many types of close-ended questions do we have?
f. When
we are constructing the questionnaire, there are several types of question that we must avoid? List THREE examples of problematic questions in the questionnaire.
g. Which
of the following is NOT the reason to pilot a
questionnaire
?
i. To test on the duration needed to complete the survey.
ii. To interpret on the data collected.
iii. To make sure there are no ambiguous questions.
iv. To check on the clarity of the instructions.