Designing Questionnaire - PowerPoint Presentation

Designing Questionnaire
Designing Questionnaire

Designing Questionnaire - Description

Types of Questionnaire Questions Types of Questionnaire Questions Openended questions Closeended questions Open ended Questions Subjective questions Usually included at the end of the questionnaire that ID: 555730 Download Presentation


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Designing Questionnaire

Types of Questionnaire QuestionsSlide2
Types of Questionnaire Questions

Open-ended questions

Close-ended questionsSlide3

Open- ended Questions

Subjective questions.

Usually included

at the end

of the questionnaire that

asks for feedback


suggestions for improvement

from respondents. Slide4

What are the advantages and disadvantages of using open-ended questions?Slide5

Advantages of Open-ended Questions

Give your respondents opportunity to

express their opinions

in a free-flowing manner.

The questions don’t have predetermined set of responses and the respondent is

free to answer

whatever he/she feels right.

You can get

true , insightful

and even

unexpected suggestions

. Slide6

Disadvantages of Open-ended Questions

Difficult to tabulate the data with different answers from the respondents.

Time-consuming for the respondents to answer.Slide7



Why did you choose to study at



b) Word Association


What is the first thing that comes to mind

when you hear the following


Exam: _______ (nervous, challenging)

Lecture: ______ ( interesting, boring)

c) Sentence Completion:

When I first arrived at


, I feel...Slide8

Close-ended Questions

Objective Questions.

Respondents are restricted to choose among any of the given multiple choice answers.


Easy to analyze the data.

Ideal for calculating statistical data and percentages.

Quick to be answered by the respondents.Slide9

Types of Close-ended Questions

Importance Questions



Dichotomous Questions

Semantic Differential Questions

Rating Scale QuestionsSlide11

1. Importance Questions

To assess what is the


to your respondent rating scale of 1 to 5.

Help you to understand what the respondents like BEST and LEAST about the program or service that you chose.

Measuring the level of importance will garner critical information that allow the service/ program to continue or to be modified.



2. Likert Questions

Help you ascertain how strongly your respondents


to a series of statements.

Help you assess your respondents feels towards certain issue, product or service. Slide13
e.g.: Slide14

. Dichotomous Questions

Simple questions that have TWO possible responses. (Yes-No, True-False)

An effective tools if your want to screen the participants for a particular quality.


4. Semantic Differential Questions

The semantic differential scale asks a person to rate a product, brand, or company based upon a seven-point rating scale that has two bi-polar adjectives at each end. The following is an example of a semantic differential scale question.


Would you say our web site is:

(7) Very Attractive






(1) Very Unattractive

Notice that unlike the rating scale, the semantic differential scale does not have a neutral or middle selection. A person must choose, to a certain extent, one or the other adjective.Slide16

5. Rating Scale Questions

Respondents are asked to RATE a particular issue on a scale that ranges between

POOR to GOOD.Slide17


Presuming or Leading Questions


Don’t you think

that the bank should open at night for the convenience of clients?

Questions that use phrases like

“Wouldn’t you say that…” or “Don’t you agree that…”

* These phrases may also lead the respondents to prefer a certain choice given.Slide18


B. Questions which rely on memory.


“How many times did you SMS your friend

last week?”

“What were you doing on the night of 14


February last year?”

* Questions which tax the respondent’s memory too much are likely to lead to


reply. Slide19


C. Questions requiring prior knowledge.


“Do you think


engineering clean room is the best in Malaysia?”

* For someone who is at


for the first time, they will not know. Slide20


D. Long wordy question.

- Questions that have many words.

- If the questions are too long and detailed,

the respondents may get lost and their responses will relate only the beginning or the end of the question. Slide21


E. Double-




Please rate the lecture in terms of its content and


Don’t ask for multiple information at a time.

Ask for only

one piece of information

at a time.

1. content

2. presentationSlide22


F. Hypothetical Questions

Questions based on SPECULATION and FANTASY.


If you were the President of


Student’s Committee Council, what would be the changes that you would bring?

If you were given a million dollar….Slide23



. Sensitive Questions

Personal details (e.g.: age); Health; Personal Habits; Income; etc.

People are likely to give honest replies to personal questions if some rapport has been developed with the interviewer.

It is generally best to keep all questions dealing with demographic (such as age) at the end of the questionnaire. Slide24

Designing Instruction



- At the beginning of the questionnaire:

Indicate WHO you are and WHY you are doing the survey. You should also have a letter to your lecturer or supervisor to authenticate this.



f applicable) indicate how the respondents were selected.

Indicate how it is to be answered.

How to return the questionnaire (if not being delivered in person. Slide25


We are students of ____________and we are doing on a survey about________ in


. In order to complete our survey, we need your help and cooperation. We really appreciate your cooperation for taking part in this survey, so that we can gather information for our report. The questionnaire is consists of four sections. Please tick the appropriate answer for each section. Slide26



All information given will be treated as confidential.

Whatever the content in

this proposal

is confidential and is only used in UVW 312’s assignment.

All of the information provided will be treated as completely confidential and it will not be possible for anyone to identify the information that you give us when we write up the project report. Slide27


At the beginning of each part:

ensure that each section or question has clear instruction on how to respond/ answer.

Indicate the form of the answer expected.


-Please give your opinion/ answer for the statements by placing a tick (√) in the appropriate box.

- Circle the appropriate answer.

Question Order

Start with the easiest questions ( usually close-ended) Slide29


To test how long it takes to complete.

To check that the questions are not ambiguous.

To check that the instructions are clear.

To allow you to eliminate questions that do not produce usable data.

Ideally it should be piloted on a group similar to the one that will form the population of your study.

Pilot StudySlide30
Your questionnaire must include…



Include some pictures about the program or service. (max: 4 pictures)

Confidentiality statement.


Questionnaire questions.Slide31

What are open-ended questions



How many types of open-ended questions do we have



What are the advantages and disadvantages of using open-ended questions in your survey?Slide32

d. What are close-ended questions?

e. How

many types of close-ended questions do we have?

f. When

we are constructing the questionnaire, there are several types of question that we must avoid? List THREE examples of problematic questions in the questionnaire.

g. Which

of the following is NOT the reason to pilot a



i. To test on the duration needed to complete the survey.

ii. To interpret on the data collected.

iii. To make sure there are no ambiguous questions.

iv. To check on the clarity of the instructions.

Shom More....
By: sherrill-nordquist
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Type: Public

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