National School Lunch Week October 1519 2018 Copyright 2018 School Nutrition Association The National School Lunch Program NSLP was signed into law in 1946 and serves 30 million ID: 669168
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{Insert your schoolor district name here}
National School Lunch Week October 15-19, 2018
Copyright 2018 School Nutrition AssociationSlide2
The National School Lunch Program (NSLP) was signed into law in
1946 and serves 30 million students every school day!National School Lunch Week (NSLW) was created in 1962 by President John F. Kennedy to recognize the importance of a healthy school lunch in a child’s life.95% of U.S. elementary and secondary school students are enrolled in schools that participate in the NSLP.
Did you know?Slide3
Introducing Lots 2 LoveSlide4
In the SpotlightSlide5
Why is NSLW Important?
Helps us increase student participationReminds parents, administrators, and other stakeholders of the importance of a healthy school lunch for kids’ successProvides an opportunity to connect with local media and spread the message that school lunch is healthy Slide6
Why Participate in NSLW?
NSLW projects the importance of a healthy school lunch in a child’s life onto a national stage. National observances tend to get the attention of the media.NSLW campaigns help to elevate the school nutrition profession. It’s an ideal occasion to invite lawmakers to visit our cafeteria. It’s an opportunity to raise awareness at the local level about our operation’s achievements and the role our team members play. It connects the children we serve to the people who serve them and the food they eat in new, creative and fun ways, boosting engagement and staff morale, along with our bottom line.
It’s an opportunity to tell our school lunch story—what makes it special, who the characters are, and how it all comes together to create a vibrant culinary experience for children that is unique to our team.Slide7
NSLW National Campaign GoalsSlide8
Celebrate with Love
{Insert a slide(s) for your school or district celebration plans—here are some examples you can make your own}Slide9
Celebrate with Love
{Insert a slide(s) for your school or district celebration plans—here are some more examples you can make your own}Slide10
Share the Love
Facebook Cover Images Instagram MemeSlide11
Social Media Dos & Don’ts
DO
DON’T
√ Use relevant hashtags: #NSLW18, #SchoolLunch, #lots2love, #schoollunchlove, #poweredbyloveX
Share poor-quality photos. Move background objects out of frame, keep the camera steady and crop images instead of using the zoom.
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Share photos of healthy menu options and special events with captions of what’s depicted.
X
Post any photos of students without checking your school and/or district’s policy regarding photo-media releases.
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Think about who uses what platform; students use Instagram and Snapchat, while parents prefer Twitter and Facebook.
X
Limit yourself to posting just the week of NSLW—promote and generate excitement ahead of time and follow up with a post-NSLW update.Slide12
#NSLW18 InfographicSlide13
Merchandise to Love Slide14
Resources to Love
SNA’s NSLW18 website has many more resources to “share the love” about school lunch week – visit www.schoolnutrition.org/nslw for ideas, tips, and more! Slide15
Thank YouFor YourTime!
www.schoolnutrition.org/nslw Copyright 2018 School Nutrition Association