March of Dimes Initiatives

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Secretary’s Advisory Committee on Infant Mortality. Washington, DC. November 15, 2012. Cynthia Pellegrini. Senior Vice President, . Public Policy & Government Affairs . March of Dimes Foundation. ID: 371816 Download Presentation

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March of Dimes Initiatives

Secretary’s Advisory Committee on Infant Mortality. Washington, DC. November 15, 2012. Cynthia Pellegrini. Senior Vice President, . Public Policy & Government Affairs . March of Dimes Foundation.

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March of Dimes Initiatives




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Presentation on theme: "March of Dimes Initiatives"— Presentation transcript:

Slide1

March of Dimes Initiatives

Secretary’s Advisory Committee on Infant MortalityWashington, DCNovember 15, 2012

Cynthia Pellegrini

Senior Vice President,

Public Policy & Government Affairs

March of Dimes Foundation

Slide2

The March of Dimes mission is to improve the health of babies

by preventing

birth defects, premature birth

and infant

mortality.

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Slide6

Media Coverage

CNN:

http://

www.cnn.com/2012/11/13/health/infant-mortality-mississippi/index.html?hpt=hp_c1

USA Today

http

://www.usatoday.com/story/news/nation/2012/11/13/usa-preterm-birthrate/1686763

/

US News

& World Report

http://

health.usnews.com/health-news/news/articles/2012/11/13/us-preterm-birth-rate-continues-to-drop-report

Kaiser Health News:

http://capsules.kaiserhealthnews.org/index.php/2012/11/u-s-lowering-rate-of-premature-births-but-slowly/?

referrer=search

Huffington Post:

http://

www.huffingtonpost.com/2012/11/13/us-preterm-birth-rate-hit_n_2118244.html

The Hill:

http://

thehill.com/blogs/congress-blog/healthcare/267315-reauthorizing-preemie-act-will-help-reduce-premature-birth-rate

Slide7

Strong Start

HHS executing approximately $1M in media buys during November (Prematurity Awareness Month) for March of Dimes early elective deliveries PSAs and print ads:

Cable television in English

Print and radio targeting African Americans

TV and radio targeting Spanish dominant

Online banners

Search Engine (

google

terms) marketing

Slide8

PREEMIE Act

PREEMIE Act signed into law December 2006 (P.L. 109-450)

Created the first

real focus on coordinating, increasing federal preterm birth activities

Directed convening of Surgeon

General’s Conference on Prevention of Preterm Birth

Expanded CDC activities on preterm birth

Slide9

PREEMIE Act

The PREEMIE Act is due for its five-year renewal H.R. 2679/S. 1440, sponsored by Reps. Anna Eshoo (D-CA) and Leonard Lance (R-NJ) and Senators Lamar Alexander (R-TN) and Michael Bennet (D-CO)Protects federal research into causes, prevention and treatment of prematurityNon-controversial, virtually no new spending

9

Slide10

World Prematurity Day

November 17 is World Prematurity Day

Central page

on Facebook

https

://

www.facebook.com/WorldPrematurityDay

Partnership with World Health Organization,

Partnership for Maternal, Newborn and Child Health,

Save

the

Children and dozens of others

Activities

in dozens of

countries

Article appearing in the Lancet on reducing preterm birth across the globe

Slide11

Light the White House Purple

The March of Dimes is petitioning to Light the White House Purple on January 3, 2013, to celebrate the 75th Anniversary of the March of Dimes and as a symbol of hope for families whose children are born too soon. Sign the petition today at http://wh.gov/klxh and ask your family and friends to sign as well!Photo by David Niblack

Slide12

Thank you!

Cynthia PellegriniSenior Vice President, Public Policy & Government AffairsMarch of Dimes(202) 659-1800 marchofdimes.com · nacersano.org facebook.com/marchofdimestwitter.com/marchofdimes

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