Dr Chiara Zuanni Projects Reactions to the viral video of the Spinning Statuette in the Manchester Museum Twitter analytics for institutional accounts and Social Media Analytics Guidance ID: 561349
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Researching Public Perceptions through Social Media AnalyticsDr Chiara Zuanni
Projects:Reactions to the viral video of the Spinning Statuette in the Manchester MuseumTwitter analytics for institutional accounts and Social Media Analytics GuidanceUse of data analytics by cultural institutions Perceptions of Liverpool as emerging from social media data Impact of (Italian) museums and archaeologists Twitter accounts on publics and institutionsSlide2
Example: The case of the spinning statuetteJune 2013 - YouTube: 5mln+ viewsData collected: 15000+ tweets; 600+ newspapers articles, youtube and blogs; 2800+ comments below articlesAnalysis:
Geolocation / time distributionApps and devices usedMost shared linksQualitative analysis – data on perceptions of: Ancient Egypt; Archaeology; Museums; human remains and restitutionsExample - References to popular culture:Problem: I’m a classicist, archaeologist, museologist! I cannot ‘really’ code!Using R and other coding programmesManaging this amount of data (automating processes; working on different platforms; different time-frames; APIs limitations;
etc
)
Ethics