PPT-Retailers, Wholesalers, and Direct Marketers

1 Objectives Explain the wheel of retailing Discuss how retailers select target markets Show how the elements of the marketing mix apply to retailing strategy Explain the concepts of retail convergence and scrambled merchandising. world. Retailers and marketers tend to rely on full-package sourcing networks, in which theybuy readymade apparel primarily from Asia, where manufacturers in places like Hong Kong,China; Republic of K Wholesale and retail. Trade operations . Home . trade is one, which is carried on within the boundaries of . a particular . country. It consists of buying and selling of goods within . the country. . In this case, both the buyer and the seller belong to the . Retailing and . Wholesaling. PRINCIPLES OF MARKETING. Eighth Edition. Philip Kotler and Gary Armstrong. What is Retailing?. All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.. Who is a Wholesaler?. Wholesalers buy and resell merchandise to retailers and other merchants . and to industrial, institutional and commercial users but do not sell in . significant amounts to ultimate consumers….Cundiff & Still.. Retailers. , Wholesalers, and Direct Marketers. 1. Objectives. Explain the wheel of retailing.. Discuss how retailers select target markets.. Show how the elements of the marketing mix apply to retailing strategy.. What’s in it for your Retailers?. • Increase in Incremental Gallons. . • Increases Marketplace Share. . • Helps Drive New Sales. • Brand Loyalty from Existing Customers. .. • Prevent a Shift in Brand Loyalty. Math .  . You need paper & pencil. LT: What is distribution? . You have to STUDY. Distribution. The concept of a channel of distribution . Who channel members are. Non-store retailing methods. We will look at:. Revision of Chain of Production. Samples of Chain of Production. Primary/Secondary/Tertiary Activities. Channels of Distribution and samples. Wholesalers/Retailers. Questions to consider. DEFINITIONS USED IN SURVEY. 2. Direct-to-Pharmacy (DTP): . In the DTP distribution model pharmaceutical manufacturers deliver their medicinal products directly to the pharmacies through one or more logistic service providers. . Math .  . You need paper & pencil. LT: What is distribution? . You have to STUDY. Distribution. The concept of a channel of distribution . Who channel members are. Non-store retailing methods. Thabang Khuzwayo. Anashrie Naidoo. Polly . Nortje. Ebrahim Hasrod. Mohamed. Dewan. Amit . Gopal. SMALL BUSINESS DEVELOPMENT IN RETAIL AND HOW TO GET IT . RIGHT. . Situation. The Situation from a Small . TEAM KENAKO Team Introduction Thabang Khuzwayo Anashrie Naidoo Polly Nortje Ebrahim Hasrod Mohamed Dewan Amit Gopal SMALL BUSINESS DEVELOPMENT IN RETAIL AND HOW TO GET IT RIGHT Situation The Situation from a Small . Punalkulam. . Near . Thanjavur. , . Pudukkottai. (. Dt. ).  . DEPARTMENT OF BUSINESS ADMINISTRATION. TOPIC: MARKETING CHANNELS. SUBJECT: MARKETING MANAGEMENT. SUB CODE: 16CCBB3. . . Think about the many place where you purchase food today. Food retailers include, in addition to the traditional supermarket, bakery shops, department stores, drugstores and discounters, gasoline filling stations, stop and shop convenience stores, the school cafeteria, fast food .