The next generation of real estate technology 2 Buyers and sellers have new expectations Personalization Always connected Transparent and complete information Seamless relationships 3 Agents must adapt in order to compete ID: 770098
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The next generation of real estate technology
2 Buyers and sellers have new expectations PersonalizationAlways connectedTransparent and complete informationSeamless relationships
3 Agents must adapt in order to compete Robust online presence Unique insights Seamless online and offline service
4 Pre-Research: 7.1 months Strengthen personal connections Active Search: 5.5 months Active Buying: 4.1 months Consumer experience timeline from research to purchase Online research Working with an Agent Facilitate deals Track activity Stay in touch Recommend homes
5 Attract clients Agent-branded, data-rich websites and mobile apps showcase agent experience and insight
6 Build trust Establish rapport by personalizing alerts and recommendations based on client behavior and insights from Zap
7 Prioritize Rank your opportunities based on likelihood to transact as predicted by each lead’s ZapScore
8 Convert more customers Stay top of mind with instant lead notifications and easy-to-use, automated marketing tools
Transact 9 Do all your work in one place with popular integrations such as Docusign , Gmail, Outlook and dotloop.
Agents’ productivity increased as they increased their use of Zap 1 - 5 1.6% Average agent log-ins on Zap per month 10+ 3.3% 8.2% 7.5x NAR average = 1.1% *This study is not a controlled study. It is based on combined agent data from several Realogy brands (not just one brand) and does not include agent data for all Realogy brands. In addition, the agent data is based on approximately 23% of Realogy brand agents (44,302 out of a total of approximately 189,000 US Realogy brand agents). All Realogy brand agents in the study were active as of January 2016 through December 2017. Productivity information is based on Realogy and ZapLabs internal usage data and is intended to show correlation rather than causation. There is no assurance any Realogy brand agent will achieve the same or similar results. 6-10 Agents active on Zap have seen greater increases in units closed, compared to the NAR average.* % increase in units closed (2017 vs. 2016)
More usage = more results Agents who sent more than 5 emails per month through Zap had 25x more showing requests on average than those who sent 1 email every other month through Zap. 25X more Showings requests Agents who posted more than 1 property insight to Zap per month had 3.5x more showing requests on average than those who posted a property insight to Zap once every 3 months. 3.5X more Showings requests This study is not a controlled study. It is based on combined agent data from several Realogy brands (not just one brand) and does not include agent data for all Realogy brands. In addition, the agent data is based on 59,117 Realogy brand agents who have been using the Zap platform for at least a 90 day period. All Realogy brand agents in the study were active as of June 1, 2015 through October 2, 2017. “Showing requests on average” is calculated as the number of consumer-initiated showing requests through Zap over the entire period the agent was active on the Zap platform, divided by the number of days they were active on the Zap platform. Individual results may vary. Past performance does not guarantee future results. Market conditions may influence results and there is no assurance any Realogy brand agent will achieve the same or similar results.
12 8.4 min 4.5 min 4.3 min 2.8 min On average, consumers spend 8.4 minutes per session on the Zap mobile app, compared with 4.5 minutes on Facebook, 4.3 minutes on Pinterest, and 2.8 minutes on Twitter (as found by an independent report on average mobile app sessions). Data sources: eMarketer , April 2017, Verto Index, July 2017, Google Analytics for Zap mobile application Agents are front and center In the average session for a registered Zap user, the agent is promoted 4.9 times. Average mobile app session lengths 4.9X
How we help you succeed with Zap Weekly live group training classes Zap courses for agents, managers and Zap Specialists LeadRouter and lead management courses“Success with Zap” materials for your company meetings Expert coaching accessed through your Brand Ambassador LeadRouter and lead management consulting Business rules consultation On-site or WebEx training Service market reviews Self-help and phone-based support options Self-help Knowledge Base 800 number for live one-to-one support Learning and collaboration opportunities for every role Quarterly broker “sync ups” covering product improvements Live programs at brand events ZapTV monthly broadcast for agents Zap Elite program for power users User Community for sharing best practices Demo title text Training Individualized Services Support Programs
70% quarter-over-quarter increase in web traffic Higher quality and higher volume of leads at one third of the cost 28% year-over-year increase in transactions Better business results with Zap Highlights from ERA Wilder Realty “If you use the system, work the system, and know the system, there’s no way not to be successful.” Lucinda Brasington ERA Wilder Realty