Self Publishing with Smashwords What is Smashwords Why use Smashwords How do I use Smashwords How do I track my ebook sales How do I market my ebook Todays Agenda ID: 808140
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By Kathy SextonReaders Services Supervisor
Self Publishing with Smashwords
Slide2What is Smashwords?Why use Smashwords?How do I use Smashwords? How do I track my ebook sales?
How do I market my ebook?Today’s Agenda
Slide3What is Smashwords?
Slide4Slide5Slide6Slide7Rights - You retain ownership rights and are able to publish your book with any other source at any time in the futureExposure - Smashwords partners with several ebook distributorsFree! – Smashwords only takes a percentage of ebooks
sold, there is no cost to publish your ebook
Why
Smashwords
?
Slide8Books sold on Smashwords earn approximately 85% of the retail priceBooks sold on affiliate sites, like a publisher, author or blogger, receive approximately 70%Books sold through distributors, like iBooks, Barnes and Noble or Overdrive, receive approximately 60%
Compensation
Slide9So am I going to sell tons of books and make big money???Probably notThink of it as a long term investment in your writing career and as a way to get exposure
Slide10If you do not reach the threshold, your balance will carry over to the next quarter.Getting Paid
Slide11Apple – iBook stores in 51 countriesBarnes & NobleScribd, Oyster, Kobo, Yuzu, BlioOverdrive – World’s largest library ebook platform
Baker & Taylor Axis 360 Distributors
Slide12Sign up for Smashwords – it’s free and easyUse the Smashwords Style Guide – it is a must if you want Smashwords to widely distribute your ebookFollow the simple steps on the “Publish” page to publish your Microsoft Word document
How do I get started?
Slide13Smashwords Style Guide
Slide14Smashwords Style Guide
Slide15Need Help?
Slide16Microsoft Word – preferred formatEPUB – can be uploaded with Smashwords DirectAdobe InDesign – not accepted but the Style Guide gives instructions on transferring to WordPDF – not accepted but can be converted
HTML Source File – not accepted but can be converted
Source Formats
Slide17Formats
Slide18EPUB – the most common format that works with a majority of ereaders and appsPDF – readable by most devices, good for books with lots of charts, graphs or a complex layout; not reflowableMOBI – Amazon Kindle format
HTML – allows reading in a browserPDB – PalmDoc primarily used for Palm Pilot devicesLRF
– only for older Sony Readers
Plain Text
– most widely supported file format but does not work well with images for fancy formatting
Slide19An ISBN (International Standard Book Number) is a unique identifier associated with your bookIf your book is in print as well, you will still need a different ISBNYour ebook cannot be accepted by certain sales channels if it does not have an ISBNSo how do you get an ISBN?
Don’t Forget the ISBN!
Slide20What is Bowker?The world’s leading provider of bibliographic information
Slide21Once you have created a Smashwords account and formatted your document according to the Style Guide, it’s time to PUBLISH!https://www.smashwords.com/upload
Slide22Managing Your ebook(s)
Slide23Where’s My Money?!?
Slide24Marketing Your ebook
Slide25Have a great coverLocal LibrariesSocial MediaFree Press Release Wire ServicesEncourage your fans to write reviews on Smashwords and other outletsConnect with other authors
A Few Marketing Tips
Slide26More Resources
Slide27Use Smashwords FAQ page – it’s pretty greatSmashwords Video Workshops on YouTube - http://www.youtube.com/user/Smashwords
Check out the Smashwords blog - http://blog.smashwords.com
Even More Resources
Slide28Thank You!Questions you think of later?ksexton@skokielibrary.info