the big storyYulu146s mission is to champion social innovation by sharing stories that matter brand personality THERE146S mood feel gold rosy ink pulp mint colours fonts futura heavy op ID: 855444
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1 Yulu Brand Guidebook2015 the big storyYu
Yulu Brand Guidebook2015 the big storyYulu’s mission is to champion social innovation by sharing stories that matter. brand personality THERE
2 ’S mood & feel gold rosy ink pu
’S mood & feel gold rosy ink pulp mint colours & fonts futura heavy open sans light + regular + boldYulu’s texual communication styl
3 e is straightforward, intelligent and un
e is straightforward, intelligent and understated. Letterforms should be often a good space to leave between them. Use gold logo in all stand-alon
4 e communications. Alternative logos may
e communications. Alternative logos may be used in contexts where brand communications (as in email signatures). logo & usage Never crop out the
5 tail of the square is aligned to the
tail of the square is aligned to the The pulp logo should be used when overlaying the logo on dark-to-mid-toned images. The ink logo should be
6 used when overlaying the logo on light i
used when overlaying the logo on light images social media guidelinessocial storytelling#tipsInstagram and Facebook. To maintain should be process
7 ed with the Gingham strive to convey a s
ed with the Gingham strive to convey a story. Keep it simple.photo is much more impactful than too many frames and graphics.Keep it real.logos tha
8 t may not add value to the narrative. Is
t may not add value to the narrative. Is there a story?Avoid posting for the sake of having a post. We want to keep our feed thoughtful and genuin