a list of all 13 assertions.1.Do you have awesome Talent ...everywhere - PDF document

a list of all 13 assertions.1.Do you have awesome Talent ...everywhere? (ÒWe are the Yankees ofhome improvement here in Omaha.Ó) Doyou push thatTalent to pursue AudaciousQuests?ÒThe first thing is to hire enough talent that a criticalmass of excitement velocityÑthatÕs increasingly difficult to do,achimera, [big word,ÒrightÓ!],and the rest,as in all good things,willmore or less automatically ideas tend to die hardest in academic bout Strategy1.Do you have awesome Talent ...everywhere? (ÒWe are the Yankees s make a dent in the UniverseÓ(the Word according toSteve Jobs)? IsÒRew technologies with child-like enthusiasm and a revolutionaryÕs zeal?10.Do you ÒserveÓand ÒsatisfyÓcustomers ...or Ògo berserkÓattempting two biggest Does integrity do peopleÓÑto a collection ofsycophants.The question then quickly becomes:What do we eÕve recruit reat Collection of Talentsurpriseand delight ool words are...cool) him or her by heading off to explore territories(ÒHere Be DragonsÓ) and Patricia Ward Biederman make these twostatements:ÒGroups become great only when everyone in them,leaders organizations?People are hardly ÒfreeÓtoÒdo absolute bestÓand Òdiscover greatness.ÓMy view:This should ootball League.And itshould be equally more) quirky.They travel paths of their own making.Their commitment shows on their sleeves ...sometimes tothe annoyance of Òcompany men.ÓI say:ItÕs a weirdtime! Bring on the Misfits! Picked up your kidÕs history book lately? A MisfitsAlmanac ...right? Alexander ve the notion .Race.Age.You name it,and the boardcomposition ,save an open acknowledge-ment of stupidity,for less than one-third of boardmembers being female.(And IÕd like that number tobe-approach 50 percent,frankly.) Hint:I think (know!)this is an issue of the utmost ÒstrategicÓimportance.Togo to the animating spirit t is aplea for originality,passion, new hardware every 30 days orso) and Nintendo (marketing the same Game Boy for14 years in a row)? ItÕs like trying to drive looking inthe rearview mirror.The thing that all of thosecompanies we did itÔrightÕit was still pretty ordinary.ÓGibbons continueson a more general note:ÒI thought,ÔWhat a dreadful our childÑreceive a poor grade in artat such a young age? His teacher informed us that hehad refused to color within the lines,which was a staterequirement for demonstrating Ôgrade-level motorskills.ÕÓ nocorrelation between success in school and an abilityto accumulate wealth,heÕs actually found a negativecorrelation.ÔIt seems that school-related evaluationsare poor predictors of economic com-mitment d ra m at i ca l l y were faster arinestake to this stuff like a duck to water.) In other work,myLeadership11special tempoÓwhich Òunravel the competi-tionÓin Boyd-world.My hero is actually a draft dodger.That is,Captains lines will arguably chain mail of ÔsustainableadvantageÕafter so many battles.But hypercompetition,a state in which sustainable advantages are no longerpossible,is now the only level of competition.ÓÑRich ch of Excellence.Wewandered some of our ideas have needed substantial bur-nishing in the subsequent two decades,this one,as Isee it,remains Exec Job One! By my lights,for example,the abiding and sustaining feature of GEÕs success is itsdetermination to get resultsÑand its performancefetish at all levels of the firm.GE was once (the Õ70s)known as home to a mass of MBA-strategic planners,but it has been trademarked from Edison to Immelt byan abiding donÕt believe biz is dry anddreary.I believe itÕs about people creating things forpeople.(GreatThai food at a restaurant or a pacemaker from Medtronics.) People serving people.People growing and achieving beyond their dreamsÑ & WeirdÑand damned proud of it!IÕm still in love with Òexcellence.ÓÒExceeds expectationsÓis catching a bus from point A to point Band arriving roughly ...it is because of the shriveledimagination of the leader.Period.Call me corny.Callme na•ve.(At age 61,please!) But I am unequivocallyconvinced that any activity,no matter how apparentlyhumble,can be turned into a Work of Magnificent Art.(Okay,IÕm drafting this during the Athens Olympics.One can understand Gymnastics as pure art,but TableTennis? Give me a break.Well,Olympic that he did.ÒMysuccess,Óhe told us,Òis due in large measure to a simple philosophy,ÔRewar the playing fields morphing earth wobble a bit on its axis.ÓSome like it hot! I happen to be among them.Alongwith Jobs,Ogilvy,Daniels,Welch,et al.AsFast Companyput it when reviewing Re-imagine!:ÒIn TomÕs world,itÕsalways better to try a swan dive and deliver a colossal xecs deciding to launch failure),while the ÒuniquenessÓassessment almost s te m s,has the guts to put numbers around this idea:Ò How do dominant companies lose their po s i t i o n ?Two - t h i rds of the time,t h ey pick the wrong co m pe t i to rto wo rry abo u t .ÓL i s twin was re fe rring to No ki aÕs re ce ntp ro b l e m s,which he at t ri b u t was at te n d i n gwas a Cl i e nt get-tog e t h e r,s po n s o red by IndiaÕsI n fo s ysÑthe most exc i t i n g,f a r s i g hted co m p a ny IÕvecome across in years and ye a r s.Thus I could imagineI n fo s ys doing our IS/IT.The best-most inte resting of theb i o techs would do our R&D.UPS would handle any andall supply chain issues.Best of breed specialists wo u l d be photographed ys out the challenge in no uncertainterms:ÒBeware of the tyranny of making Small Changesto Small Things.Rather,make Big Changes to Big Things.ÓDoubtless ITÕs biggest challenge ers was a sharp departurefrom the pastÑdriven, messaging overa secure network.ÓAdios,colonels (middle s health care establishment:ÒOur entire facility is digital.No paper,no film,no medicalrecords.Nothing.And itÕs all integratedÑfrom the lab toX-ray to records to physician order entry.Patients donÕthave to wait for anything.The information from thephysicianÕs office is in registration and vice versa.Thereferring tic overthrowof 250 years of Industrial Revolution would be access to anocean of potential revenueÑP ay that an EDS does 95 percent ofthe IS/IT work for its giant clients.That is,Omnicom Re-imagine!is my extensive tour of theeconomy,from consumer offerings (such as Club Med,Starbucks The emergent story lineis the same everywhere:As global competition heatsup (and up and up),merely itÓthat pre-occu-pies everyone from UPS to Starbucks is Òexperiences.ÓAs in providing remarkable experiences sTheatre & Every Business con-cocting the Òright strategyÓ) is the necessar LouGerstner.ÒIf I could have chosen not to tackle the IBMculture head-on,I probably wouldnÕt have,ÓGerstnerwrote in Who Says Elephants CanÕt Dance.ÒMy biascoming in was toward strategy,analysis,and measure-ment.In comparison,changing the attitude andbehavior of hundreds of thousands of people is very,very hard.ÓGerstnerÕs was a full-fledged conversion:ÒIcame to see,in my time at IBM,that culture isnÕt justone aspect Business,Òeven before we have fullyadjusted to its demands eryinstantÑthe shape of the future is visible xecutive Gian LuigiLonginotti-Buitoni takes this line of argument to theextreme,contending that winners will get into theÒdream marketingÓbusiness.ÒA dream,Óhe says,Òis acomplete moment in the life of a client.Importantexperiences dream,not the product.Dreamketing:Build thebrand around otton toÒdreamketingÓper se.But I contend that the evidence roup) to logistics services(UPS) and enterprise re-imaginings (IBM) and Boomers-G projectsÓ) ...80%Consumer Electronics ...51% (66% home computers)Cars ...68%All consumer purchases ...83% Bank Account ...89%Household investment decisions ...67%Small business loans/biz starts ...70%Health Care ...80%Everything speak and hear a language of status Share of This Crucial Market* * * * *Let me be clear.I am on a mission here.But,alas,it haslittle to do with social justice,or any other lofty aim.My aims are economic.I believe the BusinessOpportunity is enormous (womenÕs purchasing powerin the U.S.,consumer and business goods and servicescombined tunity are simply ...stupid.To conclude on a slightly out of Western people is ...staggering are so poorly understood.ÓÑPeter Francese,founding publisher,American DemographicsÒFocused on assessing the marketplace based on lifetimevalue (LTV),marketers may dismiss the mature market asheaded ossÕs mantra ,say ...ÒHur Di Julius wakes up in the morning with the sameissues (and opportunities) that confront last legs.Commodity strategies are by and large bankrupt.Passion and commitment matter most.Creativity wins.The individual reigns.WeÕre on our own.(Ben Franklin would chuckle with delight!)(Henry Ford would be horrified!)Everything