COMMUNITY BASED LIVELIHOODS RECOVERY PROGRAM CBLRP  FOR EARTHQUAKE AFFECTED AREAS OF AZAD JAMMU AND KAS HMIR AND NWFP CBLRPUNIDO INVESTMENT OPPORTUNITY PROFILE FOR AMUSEMENT PARK IN NWFP SEPTEMBER  S
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COMMUNITY BASED LIVELIHOODS RECOVERY PROGRAM CBLRP FOR EARTHQUAKE AFFECTED AREAS OF AZAD JAMMU AND KAS HMIR AND NWFP CBLRPUNIDO INVESTMENT OPPORTUNITY PROFILE FOR AMUSEMENT PARK IN NWFP SEPTEMBER S

Due care and diligence has been taken to compile thi s document The document may contain human mechanical error or non accuracy of the informat ion at the source No liability for error or omission o r unintentional misrepresentation will be accepted

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COMMUNITY BASED LIVELIHOODS RECOVERY PROGRAM CBLRP FOR EARTHQUAKE AFFECTED AREAS OF AZAD JAMMU AND KAS HMIR AND NWFP CBLRPUNIDO INVESTMENT OPPORTUNITY PROFILE FOR AMUSEMENT PARK IN NWFP SEPTEMBER S




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Presentation on theme: "COMMUNITY BASED LIVELIHOODS RECOVERY PROGRAM CBLRP FOR EARTHQUAKE AFFECTED AREAS OF AZAD JAMMU AND KAS HMIR AND NWFP CBLRPUNIDO INVESTMENT OPPORTUNITY PROFILE FOR AMUSEMENT PARK IN NWFP SEPTEMBER S"— Presentation transcript:


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COMMUNITY BASED LIVELIHOODS RECOVERY PROGRAM (CBLRP ) FOR EARTHQUAKE AFFECTED AREAS OF AZAD JAMMU AND KAS HMIR AND NWFP CBLRP-UNIDO INVESTMENT OPPORTUNITY PROFILE FOR AMUSEMENT PARK IN NWFP SEPTEMBER 2007 SUBMITTED TO AYESHA KHAN CHIEF TECHNICAL ADVISOR Community Based Livelihood Recovery Program (CBLRP) United National industrial Development Organization (UN IDO) BY Sardar Shahid Farid Chartered Accountant Disclaimer All material included in this document is based on data/info rmation gathered from various sources and certain assumption. Due care and diligence has been taken

to compile thi s document. The document may contain human, mechanical error or non accuracy of the informat ion at the source. No liability for error, or omission o r unintentional misrepresentation will be accepted. We reserv e the right to make correction and changes wherever desired in this document or its subsequent versions
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1 1. PROJECT EXECUTIVE SUMMARY 1.1 PROJECT BRIEF The proposed project presents an investment opportu nity in setting up an Amusement Park/Joy Land. The main service to be provided is j oy rides and a pleasant atmosphere to the people visiting this

facility. In order to attr act a cross section of the population, a combination of eleven (11) different rides have bee n assumed in this document. This combination can however, vary according to the fina l site selection and amount of investment with the individual investor. In additio n to joy rides, food and beverage stalls, advertisement sites, and car parking are other sour ces of revenue for this particular unit, however we have not accounted for them in our study . The project is proposed to be located at Manshera o r in its surrounding giving easy access to the visitors. The target

market is the population o f the surrounding areas and the tourist. The region has access to all public amenities inclu ding water, electricity and telecommunication facilities. Capacity of the amuse ment park is calculated to be 27,864 virtual (tickets/rides) per day. The sale at 100% capacity utilization is Rs 27.5 Million. The project should be ready for operation in 06 months. 1.2 FINANCIAL SUMMARY Sales Rs 27,520,000 per annum Gross Profit Margin 55% Payback period 2.61 Years Net Profit Margin before tax 46% Internal Rate of Return 48% Foreign collaboration sought Joint – Venture Loan

Market access Sub contracting Buy – back arrangement Equipment purchase Management expertise Technical expertise Marketing expertise Technology transfer Joint R&D Other :- Studies Available Feasibility study Other Specify Project description Date: 25 October, 2007
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2 2. PROJECT RATIONALE The opportunity of setting up the Amusement Park ca n be linked with the gap of amusement facilities existing in different areas of Pakistan, total population of a specific area requiring recreational activities and the spending capability of people in that area. According to Population Census

reports & Bureau of Statistics (2 004-2005), the total population of Pakistan is 18.64 million with 26 divisions and 104 districts. Out of these 104 districts, 53 districts have population under 1 million, 28 distr icts have population ranging between 1-2 million, another 16 districts have 3-4 million popu lation, and only 2 districts have a population of over 5 million. This population howev er, includes both urban as well as rural areas. There are however, 11 districts in the count ry that has over 1 million urban populations. There are various amusement options available at va rious levels

in the country. These can be grouped into Indoor and Outdoor categories. Indo or options comprise of Cable, Video Games (Play Station), DVD, VCD, etc. Outdoor can be classified as Parks, Zoos, Joy lands, etc. However, looking at the outdoor recreational a ctivities, there are very few outdoor amusement parks in the country. This provides an op portunity for any investor that can design and implement a well researched amusement pa rk in any major city of the country. Availability of local rides is the second factor th at makes investment in this sector economically viable. Local fabrication and

design e nsures that repair, maintenance and operational expertise are readily available at a co mpetitive price. Any entrepreneur can either source the readily available local rides or can also design and custom fabricate its own rides from the local rides manufacturers. Branding/perception of the park (right mix of adver tisement and promotion) of the park are very delicate job. The security of the park as wel l as the safety of the rides has to be up to the standard. In future provision of related facil ities e.g. Mini zoo and/or Mini Park can be operated to earn the extra profit. There are

also s ome points to considered and appropriate measures taken to deal with them e.g local customs and traditions, and non-availability of modern machinery in local market at cheaper rates. 3. MARKET OPPORTUNITY Amusement Parks / Joy Lands fall under the “Tourism Sector” in Pakistan, which has recently been given the status of Industry . The Am usement Park/Joy Land is a facility that provides outdoor physical entertainment to people a nd therefore has a variety of competing factors. Some of the direct or indirect competing a ctivities include cable, TV, Internet cafes, Internet or video

gaming centers, water parks, cine mas and indoor as well as outdoor amusement parks. However, indoor and outdoor amusem ent centers are the major direct competing factors. Amusement park facilities in the country are still at a very primitive
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3 stage with only a handful of competing private sect or. In addition, to private Joy Lands in organized sect or, every district in the country has its own public parks with few rides installed. These pa rks are normally contractual and charge highly subsidized ride rates. In addition to these, in most of the cantonment areas of the

country, cantonment establishments are also renting out public land for establishment of amusement facilities. These are both competing forc es as well as also provides business opportunities if, any investor can enter into a nat ion wide contractual arrangements with local or cantonment governments. It is therefore, e xpected that any investor entering into this sector, and should be able to mobilize a large number of visitors to the facility. The project aims to target a diverse range of visit ors to its facilities. The mix of rides will ultimately determine the kind of guests who will vi

sit the park. The proposed ride mix is a balance of rides with various thrill factors, and s hould be able to target population along the entire continuum of age group. The basic age classi fication of the target group is children, school going children and adults. A 13% annual incr ease in the number of visitors in expected for the proposed facility. 4. BUSINESS PLAN Latest state of the art amusement equipment is to b e introduced. The best services will be provided. The project will define much of its own values as there is no competitor in the market. Possibilities are to be explored in

future for similar entertainment and amusement facilities. The growth trend is vital for the succe ss of the amusement park, thus appropriate marketing and promotional activities will be under taken. 4.1 PRODUCT SALES Revenue: Joy Rides Average Duration of Rides in Minutes 3 Loading-Off Loading Time for Each Ride in Minutes 7 Total No. of Rides per Hours 6 Virtual Capacity of the Amusement Park 46,440 Visitors per Day (At 5% of Virtual Capacity) 2,32 2 Average No. of Visitors Expected Per Annum 835,92 0 Revenue: Others facilities Monthly Average Rentals per Esq. in Rs 50
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Total Area of Signboard in Sq ft 1,000 Monthly Rentals of Signboards in Sq ft. in Rs 4 Visitors Entrance Fee in Rs 10 Average Fee for Rides in Rs 60 Vehicle Parking Fees in Rs 10 Annual Sales 27,520,000 4.2 RAW MATERIALS The main requirement is that of electricity, this i s readily available. Also other supplies such as water and store and spares are available at low prices. SERVICES This is mainly service industry. The customers wou ld come to spend their leisure time with their families. They will be provided quality, sec urity and safety during their stay at the amusement park. 4.3

DISTRIBUTION CHANNELS Marketing and branding of this amusement park will play a key role in the mobilization of targeted number of customers. Major marketing optio ns include, site advertisement, cable ads and handbills among other traditional marketing channels. Marketing budget and strategy would be based on the change in the number and type of visitors to the park overtime. Before launch of the project, it is recom mended that a research for understanding the dynamics of the targeted market should also be carried out, to designing the products as well the promotional strategy. 4.4 HUMAN

RESOURCE REQUIRMENTS The following requirement of staff along with their levels and monthly salary is foreseen for this project:
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5 4.6 PROJECT FINANCIALS OPERATIONAL DATA Growth Rates per year Annual Increase in Visitors’ Entrance Fee 5% Annual Increase in Vehicle Parking Fee. 5% Annual Increase of Monthly Rentals 10% Annual Increase in Visitors’ Entrance Fee. 5% %Age Annual Increase in No. of Visitors. 13% FIXED COST The fixed cost is expected to be Rs 44.914 Million as described below. Amount Rs (000) Land 13,800 Building & Civil Works 8,586 Plant & Machinery 14,675 Tools,

Equipment, Computers & Telephones 331 Electric Installations 4,196 Vehicles, Furniture & Security System 758 Contingencies 571 Deferred & Pre-Operating Cost 1,427 Interest During Construction 570 Total Fixed Cost 44,914
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6 WORKING CAPITAL The investment in the initial working capital is of Rs 100,000 OVERHEAD COSTS In the first year following overhead cost are estim ated. Administration Expenses 354,400 Utility expenses 228,292 Traveling 124,000 Office Vehicle and running 102,800 Office stationary 14,800 Insurance expenses 186,491 Miscellaneous expenses 14,965 Total 1,025,748