Contents 1 The trend of Internet advertising market 2 Case analyzing 3 Main issue 4 Managerial implication 5 QampA Source Zenith Optima The trend of Internet advertising market ID: 763524
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Contents 1. The trend of Internet advertising market 2. Case analyzing 3. Main issue 4. Managerial implication 5. Q&A
Source: Zenith Optima The trend of Internet advertising market
Basic bannerSearch engine Interactive banner
We will give presents!
Case analyzing Convergence Mobile Blog
Blog Creation of New Trend
When you post a blog, include a banner by one click
Cost Per Click(CPC) profit model Visitors click the banners, the blogger earns money
Consumer is inserting banners voluntarily No special ad staticOffered banner images that each includes coupon codes New joiner and blogger could take advantages,saving costs and mileage.
One of the profit models. Visitors click the banners, the blogger earns money. It provides high attention to advertisingB LOGA LLBETLB OLEIMA OECNV E R G E N C E B N N R HINT
Nars Media, 2011.06 Mobile
Change of Mobile banner From early types to the new types of mobile banner ‘Interactive’
Click the ‘like’ button Text type of banner is uploaded to the ‘wall’
Insert banner in your own twitter, you can get benefits
Consumers create their own banners by copywriting
Write copy ourselves and get commission
A kind of Social Networking Service and website launched in February 2004. It represents SNS with twitter. BLOG ALLBETL BOLEIM AOECN V E R G E N C E B N N R F C E O K HINT
Convergence Synergy Effect
Mixing Augmented Reality and GPS
Cityville’s online marketing through Facebook is typical convergence of Social Networking Service and OOOO. BLOG ALLBETL BOEIMA OECNV E R G E N C E B N N R F C E O K L G A M E HINT
Trend of active consumers. So, nowadays, marketers use it frequently. It has same meaning with ‘take part or join’. BLO GALLBET LBOEIM AOECNV E R G E N C E B N N R F C E O K L G A M E HINT
Answer?!?!Give an answer using text message
BLOG ALLB ETLBOEI MAOECN VERGE N C E B N N R F C E O K L G A M E P P R T I T C Trend of active consumers. So, nowadays, marketers use it frequently. It has same meaning with ‘take part or join’. HINT PARTICIPATE !
Main issue One-way communication
Managerial implicationConsumer beneficial elements FUN Development of new-mediaTwo-way communication Interactive elements
Who is the winner?
Q&A
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