PPT-Contents 1.  The trend of Internet advertising market 2.

Contents 1  The trend of Internet advertising market 2   Case analyzing   3   Main issue 4  Managerial implication 5   QampA Source Zenith Optima The trend of Internet advertising market. Notably retail advertisers account for more than a fifth of this spending having invested 71 billion in I nternet ad vertising last year While optimism is more than warranted when year over year Internet advertising growth continues to smash records By Dr. John P. Barrett, Jr.. How To Market Your Practice. Without Advertising. About the Author… Dr. John P. Barrett, Jr.. Dr. John P. Barrett, Jr. , . now retired, founded The . Florida Knee . and Orthopedic Centers in Clearwater, Florida . Chocolate . Products. NAME:. . Dreamland. SELLING . PRICES:. 3 . Euros. ADVERTISING . AGENCY:. James Watson and . Associates. ADVERTISING . MEDIA:. Internet . adevrts. MAIN . OUTLETS:. . Supermarkets. 3 YEAR ADVERTISING SPEND TREND . TV STATIC, INTERACTIVE GROWING, NEWSPAPERS DECLINING. Looking . at the 3 year trend in advertising share, TV has remained static at . 28.4%, . while share of media spend to Interactive grew from . -Access to shops and stores on the Internet, a user visiting an online shopping mall.. -Online shopping, cyber shopping, e-shopping are similar concepts.. -unlike traditional commerce, computers have access to a huge electronic means of buying and selling of goods.. Part . II. Types of Advertising. Institutional. Advocacy. Product. Pioneering .  primary demand for new product or category. Competitive  during growth stage; build demand for brand/product NOT category. LUISS 2015. INTERNET ECONOMICS. Paolo Cellini . @. cellinip. Venture Partner @ . Innogest. SGR. Board Member @ . LVenture. Group SPA. Previously . he had wide ranging, but related experience in many parts of the world:. 2016 first six-months results. www.pwc.com. www.iab.net. Any trademarks included are trademarks of their respective owners and are not affiliated with, nor endorsed by, PricewaterhouseCoopers LLP.. Agenda. Shares of the citrus essential oils market will continue to remain consolidated among emerging players, as the competition at the brink intensifies and emphasis on organic ingredients, product quality, and clean label gains center stage. Despite sluggishness in the sales of automotive vehicles in the past, the automotive tire market growth remained buoyant registering a CAGR of 4.2% during the 2012-2016 period. Global motorcycle sales were to the tune of US$ 112 billion in 2018 and revenues are estimated to grow at a CAGR of 3.8% during the 2017-2026 period. Superabsorbent polymers have perceived increased penetration in the medical sector, with rapid technological developments, and significant funding from investors to research facilities for developing high performance products. Prospects of the isopropanol market will remain modest, as the industry matures and witnesses confinements in innovations & developments. What kinds of ads get your attention? Are they found in “traditional” media like television or unusual places?. Where is the most unique or “oddest” place that you have seen an ad?. This ad was above a urinal..