What is it What purpose does it serve Introduction The BCG Matrix is a business model or portfolio planning tool that was developed by Bruce Henderson of the Boston Consulting Group in the 1970s ID: 570029
Download Presentation The PPT/PDF document "THE BCG MATRIX" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
