PPT-Traditional Media Channels

Chapter 8 Media Strategy The process of analyzing and choosing media for an advertising and promotional campaign Components of a Media Plan Marketing analysis Advertising analysis Media strategy. be wwwvestagraphicsbe Cable or on-air. Integrating the Home. Entertainment Experience. Section 1. Cable/Satellite TV source. Or. On-Air Antenna and Internet. Cable/Satellite bills are monthly. By the time all services are added:. L-09. Audiences . and Communication . Channels. Audience needs. “. General public. ”. notion is not accurate; . Each group has specific interests, priorities and information needs;. Audiences must be identified prior to emergency;. Tracy Stewart. Overview. Learn seven high-impact benefits of using . Facebook. , Twitter, YouTube, blogs, and other online communities. See real-life examples of how you can use social media to increase interest and referrals, as well as accelerate the decision cycle in choosing a college. Paid media: Will it . have the . resonance and influence you need to best advance your goal?. Owned media: The price tag might be more appealing, but will these channels help you reach the decision makers you’ve identified as your key audience?. 1980 CE . - Present. Enduring Understandings. Characterized by a transcendence of conceptions of art and is supported by technological developments & global awareness. Materials, tools, function, style, and presentation are challenged. Paid media: Will it . have the . resonance and influence you need to best advance your goal?. Owned media: The price tag might be more appealing, but will these channels help you reach the decision makers you’ve identified as your key audience?. L.O. – How are media products advertised . and distributed?. Just to be clear…. Advertising/marketing is:. Promotional stuff like posters, adverts, trailers, billboards, interviews, web adverts etc.. Electronic Programme guide . - When connected to the internet the T-Box will have available a 24 hr by 7 days Program guide of what programs are available via FTA and Foxtel if subscribed.. BigPond Movies . Session . Objectives. Explain . social media channel features and their respective features and benefits. Demonstrate . how effective social media can educate, inspire, and entertain those interested in the Order of the Arrow. TYPES OF MEDIA. Messages aimed at mass audiences; can be delivered in many forms or methods.. Traditional Media. Social Media. Digital Media. 2. TRADITIONAL MEDIA. Communication that was well-established before the Internet age; books, newspapers, magazines, etc.. Marketing and Communications. Setting up a social media channel. 3. 1. Consider aims . and . audience. 4. Each . platform has a different purpose and . typical audience. Once you have defined your aims and target audience, find the channel that is most relevant to share your content on. from Swig Media. Streaming to All Screens Globally.. Updated September 2018. . www.SwigMedia.com. / . www.Swig.tv. /. . www.ChanAll.tv. /. www.SwigLive.com. . Swig Media - Original Music TV Channels ( Asian ). – . Understand the relationship between sport and the media. LO4….6 sections . Media. uses . sport. . to promote itself. Sport as a. commodity. Sponsorship and . advertising. Adoption and rejection .