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Earned media: Can you control how (or if) the story will be Earned media: Can you control how (or if) the story will be

Earned media: Can you control how (or if) the story will be - PowerPoint Presentation

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Uploaded On 2017-09-27

Earned media: Can you control how (or if) the story will be - PPT Presentation

Paid media Will it have the resonance and influence you need to best advance your goal Owned media The price tag might be more appealing but will these channels help you reach the decision makers youve identified as your key audience ID: 591300

media communication channels percentage communication media percentage channels phone foundation internet adults audience strategy tools message american leader social

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Presentation Transcript

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Earned media: Can you control how (or if) the story will be reported?

Paid media: Will it

have the resonance and influence you need to best advance your goal?Owned media: The price tag might be more appealing, but will these channels help you reach the decision makers you’ve identified as your key audience?

Your likelihood for success increases when you chose the right channel to deliver your message. Consider how you want your audience to receive and engage your communication.Slide3

87%Percentage of American adults who use the internet.Slide4

90%Percentage of American adults who have a cell phone. 58% have a smart phone.Slide5

74%Percentage of internet users

who use social networks. Slide6

7thThe rank of annual reports as a source of information by engaged Americans.Slide7

“Every year our board asks us why we aren't in NYT or WSJ. The answer to that is easy. We work on systems change! There's nothing sexy about changing systems. The story is in the work our grantees do.”communication LeaderPrivate Foundation Slide8

“I care more about the content and strategy of communication than the tools. I'm passionate about seeing the communication field in philanthropy move away from a fascination with the tools.”Communication LeaderPrivate Foundation Slide9

How do you choose your communication channels?Slide10

What is your social mediastrategy?Slide11

How do you control your message in different channels?