Confidential Confidential Proposed Confidential Global amp Regional Business Trends on Ayurveda Wellness Ayurveda Industry is expected to reach US 149 Billion with growing rate of CAGR 1614 by 2026 ID: 1038877
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5. ConfidentialGlobal & Regional Business Trends on Ayurveda WellnessAyurveda Industry is expected to reach US $ 14.9 Billion with growing rate of CAGR 16.14% by 2026Ayurveda is a big draw for medical tourists to India.Ayurveda is attracting a good number of travellers from CIS countries, Europe & the middle east, as per recent data over 5 lakh people travelled to India for Ayurveda treatment. Ayurveda has seen a positive trendAccording to the government's Make In India report, the wellness industry in India is worth INR 490 billion, and wellness services alone comprise 40% of the market. The AYUSH sector (Ayurveda, Yoga, Naturopathy, Unani, Siddha and Homeopathy) has an annual turnover of around INR 120 billion.India has proved to be a wellness destination for global travellers. Realizing this capability, Ministry of Tourism, Govt. of India is formulating guidelines and policies to promote wellness tourism of India. India is participating in several wellness programmes thereby promoting its wellness programs. The bureau of Tourism will also bestow pecuniary aid to wellness centres‟ accredited National slat for Accreditation of Hospitals and vigour care Services. Such as NABH.
6. ConfidentialWellness tourism has synergy with many high growth niche segments
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12. ConfidentialAlternative Health - Wellness Tourism SectorRemedial tourism has become a familiar form of recreation, or travel; and concealment, broad spectrum of medical services. It mixes leisure, fun and relaxation together with wellness and healthcare. The initiative of the healthiness holiday is to tender you an occasion to dig up away from your daily routine and come into different relaxing surroundings Here, you can enjoy being close to the destinations. At the same time you are able to receive an orientation that will help you improve your life in terms of your health and general well-being. It is like rejuvenation and clean-up (detox – Panchakarma) process at all the levels- physical, mental and emotional.
13. ConfidentialWhere is your property fitting into this wellness tourism sector??
14. ConfidentialProperties has a potential of capturing market share from wellness travellers who are primarily travelling for Wellness related activities seeking Ayurveda & YogaHealthy Resorts – Health DestinationsCAM centres – Health AlternativeOrganic & Natural Restaurants – Healthy Eating Yoga retreats – Spiritual & ConnectionLifestyle & Wellness - Personal GrowthWhat are wellness Travel Trends & What we can offer you?
15. ConfidentialPost COVID - Ayurveda Wellness Tourism in IndiaAyurveda, yoga, and wellness tourism is going to be in high demand in the post-pandemic era with an increased interest in immunity boost and health care.The world is seeing that a good immune system and physical distancing can check the spread of SARS- CoV-2. India stand a good chance to get an upper hand as people trust Ayurveda for improving immunity and wellness,” says Claudia Wagner, a leading German tour operator.The demand for Ayurveda is to increase in the post-pandemic days. It is good to come up with new packages and marketing strategies and India should open its borders and lift curbs on holidaymakers, adds Ms. Wagner, managing director, FIT Reisen, that gets 50% business from Sri Lanka and India.
16. ConfidentialCompetitors – Benchmarks in the Luxury & Mid segment of Ayurveda Wellness – North India
17. Competitors – Benchmarks in the Luxury & Mid segment of Ayurveda Wellness – South India
18. Competitors – Benchmarks in the Luxury & Mid segment of Ayurveda Wellness – West India
19. ConfidentialSWOT Analysis (west India Case study) Strategic – Spectacular Location & easy accessibility for both Domestic & International patrons, from Pune & MumbaiWell blended concept of Authentic Traditions, Ayurveda at comfort of hospitality environmentStrongly backed by Brand market presencePermanent residential clients who are already in the premisesQuite, serene, best natural infrastructure ideal for wellness Associations with international FTO & harnessing the power of locationCorporate Ayurveda Wellness programs for small group of think tankers of the companiesIntegration of Ayurveda with digital, functional approach for wider acceptability Global wellness seekers are looking forward towards India for Ayurveda & YogaCovid situations could poise challenges for market share if not strategically explore future market feedsNew projects are mushrooming up in the region may loose the market shareLong term vision for expanding prototype services into other international destinations should be deliberated – right timeLack of presence in aggregators digital platform could result to severe hindrance in visibilityStrengthsWeaknessOpportunitiesThreatsNo wellness background inspite of being the market for many yearsWellness infrastructure & Management expertise Weak ARR while compared to any other resorts in the vicinity
20. Confidential Gap Analysis & Corrective Recommendations Lack of Robust marketing collaboratesVisual video testimonials on the webpageImplementation of Data driven marketing process harnessing from Amby valley brandAggregators to be looped in, to harvest the Domestic businessVideo Testimonials of Influencers – Brand ambassadors to create hype & visibility Key insurance players to be contracted & harness NABH strengthCRM digitalisation to tap the database & referral business
21. ConfidentialGrowth - Prospective
22. ConfidentialInbound Segment
23. ConfidentialInbound SegmentThis can be tapped by establishing contracts with country specific Foreign Tour Operators (FTO) and outsourced representatives based out of different countries.Primary market for authentic Ayurveda Resorts are currently from UK, Russia & CIS countries like Ukraine, Germany, Switzerland, Middle eastTie up with international aggregators will give a vast exposure to the brand & assist have a better visibility, a few examples as below
24. ConfidentialHospitals / Resort Partnering case study Pune As India is gearing up for the Health tourism there are several hospitals looking for partnering with authentic Ayurveda wellbeing centresIt is worthwhile venturing into local multinational hospital brands to explore for both the health tourism & referral patientsSimilarly with the growing popularity of Ayurveda around the world several stand alone resort properties are looking for partnering with pioneers in the Ayurveda wellbeing to offer in their countries. The potentiality is higher in ASEAN countries, Japan, Middle east, Europe, Canada, USA.
25. ConfidentialCorporate Wellness
26. ConfidentialCorporate Wellness
27. ConfidentialCorporate WellnessPune & Mumbai area hosts many MNC & Corporate offices, considering the proximity to Amby Valley it would be worthwhile to explore this market segment both to have them for in-house therapies as corporate Annual membership schemes or even to park the team into these corporate sectors as service providers and to take care of their employees health & wellness through Ayurveda. Thus enabling us to capture the market share already occupied by new comers like Atamantan, Machan, Hilton Shillim
28. ConfidentialTechnology – Exploring robust Health monitoring methods The world is changing with technology and so is the well being of the people, a link to all the patients through various wearable or mobile app and constantly monitoring & giving necessary feedbacks for them will keep them engaged, confident & build loyalty, track mood & build the guest / patient journey
29. ConfidentialTechnology – CRM Digital ManagementExcellency can be achieved by having a unified CRM Digital platform where every feedback & appreciations provided by the current guests are actively captured, analysed & corrected accordinglyAn internal software is required for digital feed backAn attachment to Tripadvisor as a wellbeing hospitality will also give a fair chances for clients to review and for us to use that learnings to implement service changes
30. ConfidentialSpecific Awards & Accolades in both Ayurveda wellness & tourism Influencers, articles, social media, print media presenceTwo way approach for Positioning Amby Valley both nationally & internationally
31. The content in this report has been prepared based on secondary & tertiary sources of informationThe same have to be treated as reasonable assumptions as in good faith to draw a meaningful inference for reference purpose only.The information & analysis presented on this report is not & does not purport to be comprehensive.DisclaimerThank youCreated & Presented to Amby valley by Confidential