PDF-Inbound Content A StepbyStep Guide To Doing Content Marketing the Inbound Way

The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand. Getting. . Found. . Online. & Driving . Traffic, Leads & Sales. Almost . every business needs a website to reach buyers in the Internet age. A company’s website is its virtual storefront. That includes B2B, B2C and non-profits. All your big competitors have one.. Lessons from the Fastest Growing . SaaS. Company. Mike Volpe. CMO @ . HubSpot. I’m Mike Volpe.. Nice to meet you.. @. mvolpe. 700,000. Inbound. Leads. 120,000. Twitter. Followers. Top 10. Blog. 5,000. Mike Volpe. VP . Marketing. HubSpot. Twitter: . @. mvolpe. SMEI |Social Media . Roadshow. | Feb 2009. Agenda. Inbound vs. Outbound Marketing. Four Inbound Marketing Tips. Outbound Marketing. 800-555-1234. Methodology . Slides. Template Resources for Partners. WHAT IS INBOUND MARKETING? . THE PHILOSOPHY: WHY INBOUND WORKS.. THE METHODOLOGY: HOW INBOUND WORKS.. THE TOOLS: A PLAYBOOK THAT WORKS.. ADDITIONAL RESOURCES.. 5 Things Your Website Must Have to Start Generating Leads. Introduction. Key Concepts and Statistics. More than half of all US residents and more than ¾ of all US adults are online.. 1. One third of US consumers spend at least 3 hours online every day.. - The . F. uture of marketing? . Michael . K. illeen - London . April 2014. M. ovement . getting people back to work . RESULTS: . Created . brand . from scratch. 8,550 . jobs created on . shoe-string . To Drive . Traffic, Leads & Sales. Fortunately for you, many companies still have a “masterpiece” attitude when it comes to content on their web sites. They think that once they’ve created a web site, then it’s perfect and “job’s done”.. CREATING MARKETING PEOPLE ACTUALLY WANT. What is inbound marketing? . Hint: You’re probably already sort of doing it.. …then do it all again . …by helping, not interrupting. attract. convert. Mike Volpe. VP . Marketing. HubSpot. Twitter: . @. mvolpe. SMEI |Social Media . Roadshow. | Feb 2009. Agenda. Inbound vs. Outbound Marketing. Four Inbound Marketing Tips. Outbound Marketing. 800-555-1234. Inbound Marketing Gretchen Hoffman Madison Zahoruiko Continuum Marketing Inbound Marketing & its evolution  Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand Develop and implement an effective content strategy tailored to your business8217s needsInbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It8217s how we engage, how we inform, and how we pass the time content is everywhere, and if you8217re not leveraging its power to promote your business, you8217ve already been left behind. Having a website and social media is not enough if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It8217s not about blindly expanding reach, it8217s about reaching out to the right audience. Today8217s marketplace is no longer about chasing the sale8213with the right approach to content, your customers will come to you.Your content must be valuable, relevant, and consistent8213but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand.Discover the power of storytelling and generate effective content ideasPlan a long-term content strategy and a content creation frameworkCreate great content, promote it, measure it, and analyze its performanceExtend your content8217s value, become a more effective writer, and develop a growth mentalityEffective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales. Martin Lindstrom calls the One-Page Marketing Blueprint quotOne page of gold This book offers a simple and valuable one-page blueprint that essentially guides you on how to create a targeted content marketing strategy to achieve long-term success.quot -- NY Times best-selling author of Buyology, Time magazine influential 100 honoreeImagine being given a map when you first did content marketing.Imagine knowing a clear path that shows you how to get from Point A (no results) to Point B (more traffic, more qualified leads, more sales).Imagine having a guide that teaches you how to focus on the 20 of the things that produce 80 of the results.Imagine no more.Every marketer knows that quotContent is King.quot However, with a single Google search, you get a ton of information on how to plan, create, and publish content. It\'s easy to get lost and overwhelmed. Most of the time, the information you find is complicated and it\'s very rare that you find information on how the different content marketing pieces fit and work together.Content marketing SIMPLIFIED -- this is the crux of this bookThe quotOne-Page Content Marketing Blueprintquot is a map to help you see where each piece of the content marketing puzzle fits and how the different elements work together. The one-page blueprint shows the interdependencies among these content marketing tactics and how they contribute to achieving content marketing success.It\'s a map. If you ever feel lost while going through this book, you can always go back to the one-page blueprint and instantly regain a sense of where you are.What awaits you in this book?The one-page content marketing blueprint that gives you the bigger picture of how the entire content marketing discipline worksThe quotContent Marketing Success Roadmapquot showing you what to expect at each stage of the journey19 chapters of actionable and simplified content marketing strategies and tactics that will start giving you results in 90 daysFree templates and tools you can use to jumpstart your renewed content marketing campaignsActionable next steps and metrics to track at the end of each chapter so you know exactly what to do and what to measure to indicate progressTAKE ACTIONThis is what this book will inspire you to do. With a clear understanding of where you are and where you need to go, and what you should do to get the most out of content marketing, there\'s really no room anymore for overwhelm, frustration, and hesitation. Just room for you to take action.Find out why marketing experts agree: quotThe One-Page Content Marketing Blueprint simplifies a complex process so that any company, of any size, in any industry can develop an action-oriented plan that delivers results.quot -- Joe Pulizzi, Founder of CMI and author of Epic Content MarketingGet the content marketing resources you need: quotA well-crafted, well-researched, and insightful book. Content Marketing is challenging, this book equips you with the right tools to drive success.quot -- Jonah Berger, NY Times best-selling author of ContagiousSo...If you\'ve been an outsider looking in, watching your competitors get results from their content marketing efforts while you get left behind, wondering what it is that you\'re doing wrong...If you\'ve been wasting resources and time creating content that goes to waste...If you\'ve been feeling that you\'re doing content marketing in a dark cave, scrambling around and not really sure if you\'ll see the light in the end...The One-Page Content Marketing Blueprint is for you. Read the book today and change your content marketing destiny forever.