Inbound Marketing 101 Mike Volpe -

0K - views

Inbound Marketing 101 Mike Volpe

Published bymrsimon

VP . Marketing. HubSpot. Twitter: . @. mvolpe. SMEI |Social Media . Roadshow. | Feb 2009. Agenda. Inbound vs. Outbound Marketing. Four Inbound Marketing Tips. Outbound Marketing. 800-555-1234. Annoying.

Tags : social media 000 inbound media social inbound 000 marketing hubspot seo blog page blogging case twitter study www tip
Embed :
Download Link

Download - The PPT/PDF document "Inbound Marketing 101 Mike Volpe" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.

Inbound Marketing 101 Mike Volpe






Presentation on theme: "Inbound Marketing 101 Mike Volpe"— Presentation transcript:

Slide1

Inbound Marketing 101

Mike VolpeVP MarketingHubSpot Twitter: @mvolpe

SMEI |Social Media Roadshow | Feb 2009

Slide2

Agenda

Inbound vs. Outbound MarketingFour Inbound Marketing Tips

Slide3

Outbound Marketing

800-555-1234

Annoying

Salesperson

Slide4

Inbound Marketing

BlogSEO

Social Media

Slide5

Rethinking Marketing

Outbound MarketingTelemarketingTrade showsDirect mailEmail blastsPrint adsTV/radio ads

Inbound MarketingSEO / SEM

Blogging

Social Media

RSS

Free tools / trials

PR / Buzz

Interruption

Permission

Slide6

Agenda

Inbound vs. Outbound MarketingFour Inbound Marketing Tips

Slide7

Tip #1 – Publish, Don’t Advertise

“Think like a publisher”-- David Meerman Scott

Slide8

Where do you get your news?

Slide9

What to Publish?

BlogPodcastVideosPhotosPresentationseBooksNews Releases

Slide10

Where to Publish?

Slide11

Biggest Blogging Mistake

Don’t Use a “free” URL from Blogspot,Typepad, or WordpressHubSpot.blogspot.com – NO!HubSpot.typepad.com – NO!Blog.HubSpot.com – YesHubSpot.com/Blog – Yes

SmallBusinessHub.com – Yes

Slide12

Tip #2 – SEO

7,900,000,000(3,000+ per second)

Slide13

25% of SEO = On Page

Page Title URL H1,H2,H3 tags

Page Text Bold

Slide14

25% of SEO = On Page

Description Keywords

Alt text on images

Slide15

75% of SEO = Off Page

Recommendations from friends “I know Mike Volpe” “Mike Volpe is a marketing expert” You trust the person saying this

Links are online recommendationsA link: www.HubSpot.com

Anchor text:

Internet Marketing

Link is from a trusted website

Slide16

SEO Benefits of Blogging/Publishing

What would you link to?1.5 million

3.9 million

Slide17

Tip #3 – Social Media

Flickr: chelmsfordpubliclibrary

Slide18

“I’m too old to understandthis Social Media stuff.”

Similar to a business cocktail receptionWithout constraints of time or space

Slide19

Social Media = Cocktail Party

Become a real member of the communityAdd value to the communityAsk and answer questionsMore effective than live cocktail partiesNo boundaries of time or spaceOther people can listen in easily

Slide20

Build Network - Keyword Search

Slide21

Build Network - Engage Famous People

2,700 followers

1,200 followers

Slide22

Promote Your Content

Slide23

Promote Flattering Content

Slide24

Using Twitter for PR

I will call you right now

Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet

408 555-1234?

I spoke about our use of social media for biz on 2 panels -

http://tinyurl.com/4v4cgh

AND

http://tinyurl.com/6943l9

Elapsed Time:

50 Minutes

Slide25

Tip #4 – Measurement / Case Studies

Flickr: noblelgnnoble

Slide26

Internet Marketing Scorecard

Slide27

Blog Subscribers & Visitors

Slide28

SEO Ranks

Slide29

Facebook Fans & Activity

Slide30

Traffic, Leads and Customers

Visitors

LeadsCustomersSEO5,289754

12

Blogging

834

72

3

Social Media

511

28

1

Visitors from Blogging

Slide31

Case Study: Publish What You Have

SolidWorks: 100+ Videos on WebsitePublished on YouTube, No Promotion10,000+ Views / Month

Slide32

Case Study: HubSpot Blog

2.5 years and ~400 articlesGoogle is #1 traffic sourceOver 100% growth in past 12 monthsTraffic on ~400 different words… Yesterday!First page ranking for ~400 keywords

Slide33

Case Study: Twitter Grader

Promoted only on Twitter for freeOver 1,000,000 profiles graded to date50% of visitors from Twitter

Slide34

Case Study: Will It Blend?

Blog / Content74 videos2m YouTube channel viewsSEOPage 1 for “blend”55,000 inbound linksSocial Media83,000 channel subscribersOver 500 Facebook groups5 Digg front page stories

Slide35

Case Study: Oughta Know Inbound

MktgVideo40,000 views first week10,000 views first daySocial Media#1 source = StumbleUpon#2 source = Twitter#3 source = FacebookSEOPage 1 for “inbound marketing”

50+ inbound links to blog article

Slide36

Budget vs. Brains

Flickr: Refracted Moments

Flickr

:

Gaetoan

Lee

Slide37

Thank You!

Mike VolpeVP MarketingHubSpot

Liked this presentation?Send me a testimonial:mvolpe@HubSpot.com

or LinkedIn or

Facebook

Slide38

Additional Free Info

SEO Webinarhttp://www.hubspot.com/archive/seo-101-webinar/Blogging Webinarhttp://www.hubspot.com/archive/blog-webinar/Social Media Webinarhttp://www.hubspot.com/archive/social-media-webinar/

Inbound Marketing 101 Mike Volpe - Description

VP Marketing HubSpot Twitter mvolpe SMEI Social Media Roadshow Feb 2009 Agenda Inbound vs Outbound Marketing Four Inbound Marketing Tips Outbound Marketing 8005551234 Annoying ID: 781926 Download

Similar presentations

Inbound Marketing 101
Inbound Marketing 101

Mike Volpe. VP . Marketing. HubSpot. Twitter: . @. mvolpe. SMEI |Social Media . Roadshow. | Feb 2009. Agenda. Inbound vs. Outbound Marketing. Four Inbound Marketing Tips. Outbound Marketing. 800-555-1234.

Inbound Marketing
Inbound Marketing

Lessons from the Fastest Growing . SaaS. Company. Mike Volpe. CMO @ . HubSpot. I’m Mike Volpe.. Nice to meet you.. @. mvolpe. 700,000. Inbound. Leads. 120,000. Twitter. Followers. Top 10. Blog. 5,000.

Inbound Marketing 101
Inbound Marketing 101

5 Things Your Website Must Have to Start Generating Leads. Introduction. Key Concepts and Statistics. More than half of all US residents and more than ¾ of all US adults are online.. 1. One third of US consumers spend at least 3 hours online every day..

INBOUND MARKETING FOR HEALTHCARE
INBOUND MARKETING FOR HEALTHCARE

CREATING MARKETING PEOPLE ACTUALLY WANT. What is inbound marketing? . Hint: You’re probably already sort of doing it.. …then do it all again . …by helping, not interrupting. attract. convert.

Inbound Marketing 101
Inbound Marketing 101

Mike Volpe. VP . Marketing. HubSpot. Twitter: . @. mvolpe. SMEI |Social Media . Roadshow. | Feb 2009. Agenda. Inbound vs. Outbound Marketing. Four Inbound Marketing Tips. Outbound Marketing. 800-555-1234.

Inbound
Inbound

Methodology . Slides. Template Resources for Partners. WHAT IS INBOUND MARKETING? . THE PHILOSOPHY: WHY INBOUND WORKS.. THE METHODOLOGY: HOW INBOUND WORKS.. THE TOOLS: A PLAYBOOK THAT WORKS.. ADDITIONAL RESOURCES..

Inbound Marketing Gretchen Hoffman
Inbound Marketing Gretchen Hoffman

Inbound Marketing Gretchen Hoffman Madison Zahoruiko Continuum Marketing Inbound Marketing & its evolution  Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO,

Web 2.0 and B2B Marketing
Web 2.0 and B2B Marketing

Dr. Dawne Martin. MKTG 241. November 15, 2012. Admin. Things/Learning Objectives. Learning Objectives. Understand . t. he Cycle of Social Marketing. Describe why relationships are so important to success and how Web 2.0 can develop customer relationships.

Tidal Marketing
Tidal Marketing

- The . F. uture of marketing? . Michael . K. illeen - London . April 2014. M. ovement . getting people back to work . RESULTS: . Created . brand . from scratch. 8,550 . jobs created on . shoe-string .

100 Stats, Charts & Graphs to Help You Get
100 Stats, Charts & Graphs to Help You Get

Inbound Marketing Buy-in . How to Use These Slides. ……..Slide 3. Inbound Basics. ………………..….Slide 5. Top of the Funnel. ………………...Slide 29. Middle of the Funnel. …………....Slide 64.