PPT-Target market

Travel Tidbit What is the 1 Tourist attraction in the world Customers vs Consumers Customers buy the product Consumers use the product Target market Focusing all marketing mix decisions on the specific group of people you want to. Adobe Illustrator/Photoshop . lesson COMBO FINAL. Objective:. 1.. . Identify target markets. and how they apply to the students design.. 2.Render a CD layout package design using tools in industry standard software ADOBE Photoshop and Illustrator.. UNIT OBJECTIVE: . The student can create an advertisement that uses commercial strategies and propaganda to target a specific audience.. Unit At a Glance. PART 1: Target Audience. PART 2: Appeals and Propaganda. the nature of marketing . plans.. B. Explain . the role of situation analysis in the marketing planning . process.. Entrepreneurship I. Objective 3.03. Marketing plan. 6. Objectives. Explain STP Process. Segmentation Bases. Target Segment Criteria. Elements of Effective Positioning. Creating Brand Value/Equity. STP Marketing & the Evolution of Marketing Strategy. CTE. By Mrs. Rees. Elk Ridge Middle School. ©. 2009. The Four P’s of Marketing. Product. Price. Promotion. Place. Product. What are it’s marketable characteristics. Who is your target market?. Definition. Mike Woltmann. Illini Farms. Discussion Points. What is $LOT. How can $LOT be used as a marketing tool?. Projected profit per head next 12 months. Using $LOT to project target market weights. What is $LOT. the nature of marketing . plans.. B. Explain . the role of situation analysis in the marketing planning . process.. Entrepreneurship I. Objective 3.03. Marketing plan. Rowan Dowland. Bank Australia. Footprint. Total assets. $4.0 billion. FY16 growth. Loans 20%. Deposits 12%. Capital reserves. $437m. Capital adequacy. 18.67%. Customers. 126,000. Staff. 350. 24 Branches. A . - Promotion. PE - Employ . sales-promotion activities to inform or remind . customers . of . business/product. PI – Explain the nature of sponsorship in the sports/event industries. Define the term Sponsorship. Chapter 4. 4-. 1. 4-. 2. IMC planning. Selecting markets. Segments. Targets. Positioning strategies. Communication objectives. Budget. IMC . components. Chapter Overview. . Develop . awareness. Change . CTE Intro. The Four P’s of Marketing. Product. Place. Price. Promotion. Product. Can be Goods or Services. Marketable Characteristics. Target Market. Definition. : . Anything that can be offered to a market that might satisfy a want or a need.. Unit 2: . Market Identification . MICRO: . Enhancing Competitiveness of Micro-enterprises in Rural Areas. Overview. . . How many slides? . 16 slides in total. How long to read and listen? . 30 minutes (not including exploring the links provided within slides). PE – Select target market appropriate for product/business to obtain the best return on marketing investment. PI – Describe the nature of target marketing in sport/event marketing. The importance of target markets to SEM & why is it increasing. . “to the method made by the business to communicate there product to the target market”. THE PROMOTIONAL MIX. PROMOTIONAL. MIX. 1. ADVERTISING . 2. SALES PROMOTION . 3. PR. 4. PERSONAL SELLING .