5 Page for film Hold On Tight Facebook Help Pages allow real organizations businesses celebrities and brands to communicate with people who like them Pages may only be created and managed by official representatives ID: 587710
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Slide1
5. Facebook pages for businesses
5. Page for film, Hold On Tight
Facebook Help, “Pages allow real organizations, businesses, celebrities and brands to communicate with people who like them. Pages may only be created and managed by official representatives.”Slide2
Who are we communicating with on Facebook through our page?
This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text
How do we get people to like us and engage with us on
Facebook?
What are we hoping to achieve by having a Facebook
page?
?
When should we communicate on Facebook?
Why is Facebook a good platform for our businesses?
To understand how we can get the most out of our Facebook page, we’ll be asking 6 key
5
.1 Key questions to unlock Facebook Pages
1
2
3
4
5
6
Where on Facebook are we communicating?
(in pages, inboxes, groups, friend’s walls
etc
)Slide3
Who are we communicating with on Facebook through our page?
This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text
How do we get people to like us and engage with us on
Facebook?
What are we hoping to achieve by having a Facebook
page?
?
When should we communicate on Facebook?
Why is Facebook a good platform for our businesses?
In your teams, come up with two answers to each of the 6 questions. As you discuss possible answers, keep in mind what you have already learned. If you have more than 2 answers, write these down for future brainstorming sessions about your Facebook strategy.
After
your team discussion on the possible answers to the six questions, every team should share their 2 answers with the rest of the class.
ACTIVITY: Finding answers to key questions about pages
1
2
3
4
5
6
Where on Facebook are we communicating?
(in pages, inboxes, groups, friend’s walls
etc
)Slide4
Who are we communicating with on Facebook through our page?
Friends and family
Acquaintances
People interested in our business
People from the UK
People from other parts of the world
Primarily people
aged 15 – 35
Children and teens, aged 9-19
The largest growing demographic is people age 55+ so be aware of their presence
People of different cultural and religious backgrounds
People interested in films and filmmaking
Other local businesses similar to your business, including your ‘competition
According to Facebook, around 24million Britons log onto Facebook everyday, so our audience has the potential to be
wide
Facebook reports that the most popular Facebook page in the UK is Family Guy with around 4.5million likes, so we it’s likely that many UK users enjoy satirical, though-provoking humour
Looking at possible answers
1Slide5
What are we hoping to achieve by having a Facebook page?
?
I
nform people about your business
Increase your reach
Entertain people
Get people to feel involved and motivated to support your business
Direct traffic to a blog, website, YouTube channel or video
Create a credible, professional branded presence for your business
Share links and news
Invite people to events
Garner support for a crowd-funding campaign
Interact with other pages
Gain a deeper understanding of marketing in a social media space
Find collaborators or partners
Looking at possible answers
2Slide6
Where on Facebook are we communicating?
On our page wall
On our page ‘About’ section
On other tabs on our page
On other pages
On walls of friends (by sharing links to our page or links to Facebook events
On UK pages and groups
On pages and groups run by people in other countries
On industry-related groups
In messages to our fans, in response to messages sent to us
In messages between page admins
In comment sections of group posts, page posts
Through notes
Through events and on event walls
In messages to our friends, possibly inviting them to Like our page
Looking at possible answers
3Slide7
When should we communicate on Facebook?
When UK users are awake and online – busy times are 9am – 8pm
When our page analytical tools tell us our page fans are online
When our fans or friends contact us, we should respond as soon as possible
On other pages
On walls of friends (by sharing links to our page or links to Facebook events
On UK pages and groups
On pages and groups run by people in other countries
On industry-related groups
In messages to our fans, in response to messages sent to us
In messages between page admins
In comment sections of group posts, page posts
Through notes
Through events and on event walls
In messages to our friends, possibly inviting them to Like our page
According to Facebook, “People are online numerous times in a single day and are constantly connected; creating, sharing and engaging with the content that matters to them.”
Looking at possible answers
4Slide8
How do we get people to like us and engage with us on Facebook?
By giving them content that adds value to their experience on Facebook
Say thank you – gratitude goes a long way
By being likable as a brand and as an individual
Be funny, entertaining, relevant and genuine
Like what others are doing and saying and comment on other people’s posts
Be responsive – respond quickly to comments and messages
Be sincere and supportive in your engagement with others
Display qualities that are considered admirable – friendliness, sense of humour, insight, inquisitive nature, high level of motivation to succeed, self-awareness
Be global-minded and ready to engage with others on a world-stage
Be forward-thinking
Be professional, respectful and clear in your communication
Keep asking questions and exploring possible answers in relation to everything you do
Looking at possible answers
5Slide9
Why is Facebook a good platform for our businesses?
Has millions of active users
Easy to use platform
Gives your brand visibility and a credible online presence
Allows you to connect and interact with people and businesses
Has a high level of activity amongst people in the fields of film and video production
Allows you to create an interactive record of the progress of your production and it’s release
Is a visually stimulating platform where creativity is appreciated
According to Facebook, “When people like or comment on your posts, their friends can see them connecting with your Page. This kind of word-of-mouth marketing is a great way to expand your audience
.”
Facebook reported that in 2013, there were more than 645million views on local business pages
Looking at possible answers
6Slide10
In
your teams,
plan a shoot for your cover and profile photograph for your page. These photographs can be changed later but you will need to take some photographs to use when you create your page. Remember that images should be easy to see on mobile phones as well as on computers. In the image below, you can see the dimensions, in pixels, for you cover and profile photograph.
5.2 ACTIVITY: Prepare your page’s profile and cover photoSlide11
You can use any type of picture editing software. Picasa from google is great as it allows you to resize photograph, add text and other effects. Google “download
P
icasa” if you are interested in trying it out. The Modern Family page below have good examples of pictures with text on them.
5.2 ACTIVITY: Edit your cover and profile photographSlide12
In
your teams, follow these
basic steps to set up your business page:
First choose the type of page and give your page a name. 5.3 ACTIVITY: Setting up a page for your businessSlide13
Fill in information about your business
5.3 ACTIVITY: Setting up a page for your businessSlide14
Upload a profile picture that is 180 x 180 pixels
5.3 ACTIVITY: Setting up a page for your businessSlide15
Add your page to favourites:
5.3 ACTIVITY: Setting up a page for your businessSlide16
Reach more people through Facebook advertising (only use this is you have the budget)
5.3 ACTIVITY: Setting up a page for your businessSlide17
Add a cover photo.
5.3 ACTIVITY: Setting up a page for your businessSlide18
Invite your friends.
5.3 ACTIVITY: Setting up a page for your businessSlide19
Less irritation
5.4 More value and professionalism
Promotional-type posts
70%
Value adding content
30%Slide20
Acting
as your page, each team must find pages that have something in common with your Facebook page. Like these pages and like some posts on these pages. Write some comments on the posts. Limit yourself by only interacting with 5 different pages and only liking or commenting 1-3 times on each of these pages.
ACTIVITY:
Using Facebook, as a page, to interact with other pages
Use Facebook as your Page