Engagement Campaign Linking Early Child Health and Development to a Healthier More Prosperous and More Equitable America Major Funding WK Kellogg Foundation The California Endowment ID: 632282
Download Presentation The PPT/PDF document "A Documentary Series & Public" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1Slide2
A Documentary Series
& Public Engagement Campaign Linking Early Child Health and Development to a Healthier, More Prosperous and More Equitable AmericaMajor FundingW.K. Kellogg FoundationThe California EndowmentU.S. Centers for Disease ControlAdditional FundingBlue Cross Blue Shield of MN FoundationSlide3
The Raising of America
2014 Video Release and National PBS Broadcast TBDA 6-part Documentary Series How a strong start for all our kids leads not only to better individual outcomes, but also a healthier, more prosperous and equitable America.A National Public Engagement Campaign To reframe the debate about what we as a society can—and should—do to ensure every infant a strong start.A Companion WebsiteWith interactives, discussion guides, action toolkits and other resources Slide4
Strong Children
Strong Communities
Strong starts yield strong
communities BUT
equitable communities and
nations are
vital to strong
startsSlide5
THE DOCUMENTARY SERIES
Opening 60’ episode:THE RAISING OF AMERICA: Early Childhood and the Future of Our Nation+ Five 30 min. episodes: ARE WE CRAZY ABOUT OUR KIDS? The Cost/Benefit Equation *DNA IS NOT DESTINY: How the Outside Gets Under the SkinONCE UPON A TIME: When Childcare for All Wasn’t Just a Fairytale *STRESSING OUT THE POOR? Building Community ResilienceWOUNDED PLACES: Confronting Childhood PTSD in America’s Shell-Shocked Cities ** Work-in-progress cut available for previewSlide6
The Campaign will help educators, providers, advocates, organizers, public officials and community members use the documentary series and online tools to build the vision and groundwork for bold and transformative childhood policy and systems changes needed to provide
all infants a strong start.The Public Engagement Campaign:Using the series as a tool to change the conversationSlide7
Old Habits of Thinking
The Emerging StoryInfants don’t rememberSuccess / failure shaped by parental “choicesPoverty reflects a moral deficit or ‘lack Failure due to dysfunc-tional racial culturesThe period of our most complex and formative learning Growing inequalities constrain or enhance what parents can doPoverty a consequence of exploitation Racialized opportunity structures & social exclusionWidening the Lens (1)Slide8
Old Habits of Thinking
The Emerging StoryDevelopment takes place within a ‘family bubble’Impairment (‘bad’ kids)Prenatal care ‘Their’ kids This is just how things areFamilies are situated within nested social ecologiesAdaptation (injured kids)Life-course approach‘Our’ kids All policies are child development policiesWidening the Lens (2)Slide9
Using vs. Watching
Advance dialogue within child health and development circlesBuild cross-sectoral alliances with stakeholders from other sectors (e.g. racial justice, business, the religious community, affordable housing and community development, corrections, regional equity, etc.)Spotlight promising practices, innovative projects and progressive initiativesEngage community voices—across the boardHold elected officials and the policy community accountable to families with young childrenSlide10
200+ Campaign Partners
American Academy of PediatricsAssociation of Maternal & Child Health ProgramsBoston Public Health Commission & CityMatCHCalifornia State Libraries & For Our Babies CampaignCenter for the Study of Social PolicySlide11
Official Companion Website
Coming Fall 2014Slide12
Get Involved
Stay informed: eNewsletter & FacebookJoin the ConnectUp DatabaseSign up as a Campaign PartnerCreate your own outreach strategyWork-in-progress screenings (Now– Aug)Sneak Preview Launch Events (Sept – Nov)Screening events (November onward)PBS Broadcast & Twitter Launch Party (TBD)Slide13
Work-in-progress Screenings
Now - AugustAvailable clips and episodes to preview:The Raising of America 11-minute PreviewAre We Crazy About Our Kids?Once Upon a TimeWounded PlacesContact: info@raisingofamerica.orgSlide14
Sneak Preview Launch Events
September - NovemberShow the Opening hour-long episode followed by a panel of local leaders and experts to promote meaningful conversation and local action to improve conditions of families with young children Large events (250–750+ people) that bring together a diverse audience (community members, advocates, policymakers, educators, practitioners, researchers and more) across a range of sectors—early childhood, health, education, business, government, etc. Contact: Rachel Poulain, RP@newsreel.orgSlide15
Campaign Screenings
November onward!Internally; Workshops; ConferencesDialogue and mobilize partners and alliesBuild new alliancesTown hall meetings & Public eventsMedia engagementLocal PBS StationBefore you begin: Using vs. WatchingInternal consensusClear goals and objectives that fit your audience(s)Opportunities for actionSlide16
The success of
The Raising of America will ultimately be measured by how effectively it can be used to intervene in public debate and advance the efforts of organizations that have long worked to tackle inequities and benefit all children in the U.S.How can your foundation use the series?Slide17
Larry Adelman
Project Director & Executive ProducerLA@newsreel.org Rachel Poulain, MPHDirector of Public Engagement & Associate ProducerRP@newsreel.org
Produced
by:
California Newsreel with Vital Pictures
Video Release
Fall 2014 and
PBS Broadcast TBD
www.RaisingofAmerica.org
www.facebook.com/raisingofamerica