Concept and communication plan BACKGROUND 5 December 2014 marks the commemoration of the passing away of former President Nelson Mandela The former President of the Republic of South Africa Dr Nelson Mandela passed away on 5 December 2013 ID: 189208
Download Presentation The PPT/PDF document "Commemoration of the passing away of for..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Commemoration of the passing away of former President, Nelson Mandela
Concept and communication planSlide2
BACKGROUND
5 December 2014 marks the commemoration of the passing away of former President Nelson Mandela.
The
former President of the Republic of South Africa, Dr Nelson Mandela passed away on 5 December 2013
. Government recognises this day for commemorating the passing away of the former President
To this end, South Africa, led by the Dept. of Social Development, together with The Presidency, Department of Communications and the Nelson Mandela Foundation are leading plans to commemorate the life of the former President on 5 Dec 2014, with build up & post activities.
President Mandela had a unwavering dedication to democracy, selflessness, reconciliation, service to humanity & a better life for all.
These are the values and aspirations that are the building blocks for social cohesion and nation building.
President Mandela had a passion for children – by building them; you build the future. Slide3
KEY ACTIVITIES PLANNED
Media Briefing: November 27
A joint media briefing between the Nelson Mandela Foundation and government will be held to announce plans for the commemoration and call South Africans, and the world, to action to keep Mandela’s memory alive.
Tribute Exhibition: December 4
The Nelson Mandela Foundation will host a tribute exhibition on December 4 displaying various Nelson Mandela memorabilia. The event will be addressed by Deputy President Cyril Ramaphosa.
Slide4
KEY ACTIVITIES PLANNED
Official
commemoration: December 5
An official commemoration of the first anniversary of Nelson Mandela’s passing – led by The Presidency, supported by the Department of Social Development – will be held on December 5
.
The programme will have three parts to it, namely:
Prayer / ritual ceremony at Freedom Park at 05h00;
Wreath laying at the Mandela statue in the Union Buildings by veterans / friends of Mandela at 08h30 (e.g., Mrs
Graça
Machel, Mrs Winnie Madikizela-Mandela, Mr Ahmed
Kathrada
, Mr Andrew Mlangeni, Arch Bishop Emeritus Desmond Tutu, Reverend Jesse Jackson and Cabinet Ministers). The wreath laying ceremony will be open to the public. Following the wreath laying by veterans, members of the public will have an opportunity to also lay wreaths throughout the day; and
Main event (500
pax
) to be addressed by Deputy President Cyril Ramaphosa at Freedom Park, starting at 10h00
.Slide5
KEY ACTIVITIES PLANNED
A CALL TO ATTENTION
A
call to attention will be made through, for example, church bells, school sirens, mosque prayer announcers, etc.) at 3 minutes and 7 seconds to 10h00, after which a moment of silence will be observed from 10h00 until 10h03.
The
time lapse from the ringing of the bells to the end of the moment of silence is 6 minutes, 7 seconds and is symbolic of the 67 years Madiba spent in the service of humanity.
The
moment of silence will be broken by the singing of the National Anthem at 10h03 where people will be gathered (e.g., workplaces, public spaces, schools, etc.).
PROVINCIAL
COMMEMORATIONS
Provincial governments will be urged to also hold commemorative ceremonies during the 5
th
or thereafter, taking their lead from the national commemorative event.Slide6
OBJECTIVES
To promote social cohesion in the country through joint remembrance of Madiba;
To encourage South Africans, and the world, to continue living Madiba’s values;
To engender a culture of giving as exemplified by Madiba throughout his life; and
To nurture nation building by promoting Madiba’s vision – and the vision envisaged in the National Development – of a united nation working together to build a better South Africa
.Slide7
PROPOSED CONCEPT
Wear a Mandela T-shirt day on Friday 5 December 2014:
Everyone is encouraged to wear their favourite T-shirt to commemorate the former President
20 Years: Tell your Mandela story
Post photos, videos, stories, favourite quotes, wearing a Mandela T-shirt, etc. on social media platforms
– DoC to provide official sites.
As
part of the 20 years of Freedom of Democracy, we are requesting South Africans to share their Mandela story. When did you meet him? Post pictures, videos, your favorite quotation
Where
were you:
During the treason trial;
Sentencing to
Robben
Island
Release from Prison
Inauguration in 1994.
gSlide8
CONT.……PROPOSED CONCEPT
Each
person much
donate a book:
As part of the 15 day mourning period, the Nelson Mandela Foundation is encouraging South African’s to buy or donate books
As part of the Activities of the 05 December 2014; we want to build a “Book Mountain” at the Freedom Park. We
a
re encouraging all invited guests to buy a book and bring it on the day of the event.
Call everyone
to gather for
6.7 minutes Order & silence
:
At
09
h57
All
church / mosques bells, etc.
are requested to ring their bells and sirens for 3.7 minute. At 10h03 the will be a moment of silence
–
the silence will be broken by the singing of the National Anthem.Slide9
PARTNERS
The Nelson Mandela Foundation
The Presidency
Department of Social Development (Lead)
Department of Arts and Culture
Department of Communications
All Government departmentsSlide10
KEY MESSAGES
A detailed set of key messages will be developed by DoC
Government message:
Together we move SA forward
Main essence of the message:
“Together we move South Africa forward” as the overarching message.
Mandela
had a unwavering dedication to democracy, selflessness, reconciliation, service to humanity and a better life for all.
The former President
had a passion for children –
to protect the children; and by
building them; you build the
future.
Mandela has laid a foundation.
These are the values that we should all embrace.
This
is our time to take responsibility and
play our part
in implementing our National Development Plan
.
Thank the world for support after the passing of the Former President.
This is our time to take responsibility and play our part in implementing the NDP, the development of a better South Africa
Key messages to include build up activities
4. To promote the website, social media platforms, # hashtag
#
remembermandelaSlide11
TARGET AUDIENCES & MESSENGERS
MESSENGERS
President and Deputy President
Minister (DSD) and other Ministers / Deputy Ministers
NM Foundation & Partners (Brand SA, MDDA, Lead SA, Big business, etc.)
Ambassadors and High Commissioners
Premiers, MECs
City Mayors (Gauteng)
Inter-faith leaders
Friends of Mandela / Elders
Musicians / artists / DJs, etc.
IMC on information and publicity
Messages
from BRICS countries /
other
Traditional leaders
Parliament
TARGET AUDIENCES
EveryoneSlide12
COMMUNICATION APPROACH AND PLAN
Media plan, interviews, statements, opinion pieces
Media
houses to promote the commemoration &
to have live broadcasts / streaming
capturing different
moments everywhere.
Extract from special broadcast
of the funeral, 20 gun salute; events that showcased the nation,
the kings
, etc. Extract highlights of the
day.
Social media
(messages, Twitter, Facebook, YouTube, Sound Cloud, Google hang outs, skype, MXIT, Instagram, etc.).
Websites – page on government website
Community radio news bulletins
SA News Agency articles / features
Vukuzenzele and Public Sector Manager
Record a message from the President Jacob Zuma as a Public Service Announcement to be sent to media as a public service announcementSlide13
COMMUNICATION APPROACH AND PLAN
Develop look and feel – clean simple, banners (look and feel to be approved for 5 year period that we can use annually)
Proposed products:
Key messages
Fact
sheet
Email banner
Mobilisation leaflet
Video clip
Generic mobilisation poster / leaflet (with blank spaces for date time and venue so that anyone can have their own event)
Develop and issue a communication toolkit to all Communicators
Community activations / mobilisation countrywide and at Embassies / High Commissions world-wide (DIRCO)
Internal communication and bulk SMS
Letter to all DGs and HoCs not to bulk buy (DoC)
Through stakeholder engagement plan.
Video and photography
Operations
room to be set upSlide14
STRUCTURES AND PROCESSES
Teams: Content and communications & logistics teams.
To
have central
coordinators - DSD
/ DoC / Presidency / NM Foundation
DSD
office team to manage logistics and
coordination
Project Plans
DSD to develop overall checklist with key roles
DoC to develop its communication project plan
Site visit with key stakeholders
Dry run the day before
Next communication planning meeting
:
Friday
28
Nov
I
nvite
: Premiers Office, Foundation, DoC, Presidency – DP’s Office, SASSA, NDA, City of Tshwane, Freedom
ParkSlide15
- End -
Thank you