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Commemoration of the passing away of former President, Nels Commemoration of the passing away of former President, Nels

Commemoration of the passing away of former President, Nels - PowerPoint Presentation

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Commemoration of the passing away of former President, Nels - PPT Presentation

Concept and communication plan BACKGROUND 5 December 2014 marks the commemoration of the passing away of former President Nelson Mandela The former President of the Republic of South Africa Dr Nelson Mandela passed away on 5 December 2013 ID: 189208

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Slide1

Commemoration of the passing away of former President, Nelson Mandela

Concept and communication planSlide2

BACKGROUND

5 December 2014 marks the commemoration of the passing away of former President Nelson Mandela.

The

former President of the Republic of South Africa, Dr Nelson Mandela passed away on 5 December 2013

. Government recognises this day for commemorating the passing away of the former President

To this end, South Africa, led by the Dept. of Social Development, together with The Presidency, Department of Communications and the Nelson Mandela Foundation are leading plans to commemorate the life of the former President on 5 Dec 2014, with build up & post activities.

President Mandela had a unwavering dedication to democracy, selflessness, reconciliation, service to humanity & a better life for all.

These are the values and aspirations that are the building blocks for social cohesion and nation building.

President Mandela had a passion for children – by building them; you build the future. Slide3

KEY ACTIVITIES PLANNED

Media Briefing: November 27

A joint media briefing between the Nelson Mandela Foundation and government will be held to announce plans for the commemoration and call South Africans, and the world, to action to keep Mandela’s memory alive.

 

Tribute Exhibition: December 4

The Nelson Mandela Foundation will host a tribute exhibition on December 4 displaying various Nelson Mandela memorabilia. The event will be addressed by Deputy President Cyril Ramaphosa.

 Slide4

KEY ACTIVITIES PLANNED

Official

commemoration: December 5

An official commemoration of the first anniversary of Nelson Mandela’s passing – led by The Presidency, supported by the Department of Social Development – will be held on December 5

.

 

The programme will have three parts to it, namely:

Prayer / ritual ceremony at Freedom Park at 05h00;

Wreath laying at the Mandela statue in the Union Buildings by veterans / friends of Mandela at 08h30 (e.g., Mrs

Graça

Machel, Mrs Winnie Madikizela-Mandela, Mr Ahmed

Kathrada

, Mr Andrew Mlangeni, Arch Bishop Emeritus Desmond Tutu, Reverend Jesse Jackson and Cabinet Ministers). The wreath laying ceremony will be open to the public. Following the wreath laying by veterans, members of the public will have an opportunity to also lay wreaths throughout the day; and

Main event (500

pax

) to be addressed by Deputy President Cyril Ramaphosa at Freedom Park, starting at 10h00

.Slide5

KEY ACTIVITIES PLANNED

A CALL TO ATTENTION

A

call to attention will be made through, for example, church bells, school sirens, mosque prayer announcers, etc.) at 3 minutes and 7 seconds to 10h00, after which a moment of silence will be observed from 10h00 until 10h03.

The

time lapse from the ringing of the bells to the end of the moment of silence is 6 minutes, 7 seconds and is symbolic of the 67 years Madiba spent in the service of humanity.

The

moment of silence will be broken by the singing of the National Anthem at 10h03 where people will be gathered (e.g., workplaces, public spaces, schools, etc.).

PROVINCIAL

COMMEMORATIONS

Provincial governments will be urged to also hold commemorative ceremonies during the 5

th

or thereafter, taking their lead from the national commemorative event.Slide6

OBJECTIVES

To promote social cohesion in the country through joint remembrance of Madiba;

To encourage South Africans, and the world, to continue living Madiba’s values;

To engender a culture of giving as exemplified by Madiba throughout his life; and

To nurture nation building by promoting Madiba’s vision – and the vision envisaged in the National Development – of a united nation working together to build a better South Africa

.Slide7

PROPOSED CONCEPT

Wear a Mandela T-shirt day on Friday 5 December 2014:

Everyone is encouraged to wear their favourite T-shirt to commemorate the former President

20 Years: Tell your Mandela story

Post photos, videos, stories, favourite quotes, wearing a Mandela T-shirt, etc. on social media platforms

– DoC to provide official sites.

As

part of the 20 years of Freedom of Democracy, we are requesting South Africans to share their Mandela story. When did you meet him? Post pictures, videos, your favorite quotation

Where

were you:

During the treason trial;

Sentencing to

Robben

Island

Release from Prison

Inauguration in 1994.

gSlide8

CONT.……PROPOSED CONCEPT

Each

person much

donate a book:

As part of the 15 day mourning period, the Nelson Mandela Foundation is encouraging South African’s to buy or donate books

As part of the Activities of the 05 December 2014; we want to build a “Book Mountain” at the Freedom Park. We

a

re encouraging all invited guests to buy a book and bring it on the day of the event.

Call everyone

to gather for

6.7 minutes Order & silence

:

At

09

h57

All

church / mosques bells, etc.

are requested to ring their bells and sirens for 3.7 minute. At 10h03 the will be a moment of silence

the silence will be broken by the singing of the National Anthem.Slide9

PARTNERS

The Nelson Mandela Foundation

The Presidency

Department of Social Development (Lead)

Department of Arts and Culture

Department of Communications

All Government departmentsSlide10

KEY MESSAGES

A detailed set of key messages will be developed by DoC

Government message:

Together we move SA forward

Main essence of the message:

“Together we move South Africa forward” as the overarching message.

Mandela

had a unwavering dedication to democracy, selflessness, reconciliation, service to humanity and a better life for all.

The former President

had a passion for children –

to protect the children; and by

building them; you build the

future.

Mandela has laid a foundation.

These are the values that we should all embrace.

This

is our time to take responsibility and

play our part

in implementing our National Development Plan

.

Thank the world for support after the passing of the Former President.

This is our time to take responsibility and play our part in implementing the NDP, the development of a better South Africa

Key messages to include build up activities

4. To promote the website, social media platforms, # hashtag

#

remembermandelaSlide11

TARGET AUDIENCES & MESSENGERS

MESSENGERS

President and Deputy President

Minister (DSD) and other Ministers / Deputy Ministers

NM Foundation & Partners (Brand SA, MDDA, Lead SA, Big business, etc.)

Ambassadors and High Commissioners

Premiers, MECs

City Mayors (Gauteng)

Inter-faith leaders

Friends of Mandela / Elders

Musicians / artists / DJs, etc.

IMC on information and publicity

Messages

from BRICS countries /

other

Traditional leaders

Parliament

TARGET AUDIENCES

EveryoneSlide12

COMMUNICATION APPROACH AND PLAN

Media plan, interviews, statements, opinion pieces

Media

houses to promote the commemoration &

to have live broadcasts / streaming

capturing different

moments everywhere.

Extract from special broadcast

of the funeral, 20 gun salute; events that showcased the nation,

the kings

, etc. Extract highlights of the

day.

Social media

(messages, Twitter, Facebook, YouTube, Sound Cloud, Google hang outs, skype, MXIT, Instagram, etc.).

Websites – page on government website

Community radio news bulletins

SA News Agency articles / features

Vukuzenzele and Public Sector Manager

Record a message from the President Jacob Zuma as a Public Service Announcement to be sent to media as a public service announcementSlide13

COMMUNICATION APPROACH AND PLAN

Develop look and feel – clean simple, banners (look and feel to be approved for 5 year period that we can use annually)

Proposed products:

Key messages

Fact

sheet

Email banner

Mobilisation leaflet

Video clip

Generic mobilisation poster / leaflet (with blank spaces for date time and venue so that anyone can have their own event)

Develop and issue a communication toolkit to all Communicators

Community activations / mobilisation countrywide and at Embassies / High Commissions world-wide (DIRCO)

Internal communication and bulk SMS

Letter to all DGs and HoCs not to bulk buy (DoC)

Through stakeholder engagement plan.

Video and photography

Operations

room to be set upSlide14

STRUCTURES AND PROCESSES

Teams: Content and communications & logistics teams.

To

have central

coordinators - DSD

/ DoC / Presidency / NM Foundation

DSD

office team to manage logistics and

coordination

Project Plans

DSD to develop overall checklist with key roles

DoC to develop its communication project plan

Site visit with key stakeholders

Dry run the day before

Next communication planning meeting

:

Friday

28

Nov

I

nvite

: Premiers Office, Foundation, DoC, Presidency – DP’s Office, SASSA, NDA, City of Tshwane, Freedom

ParkSlide15

- End -

Thank you