PPT-INSURANCE AWARENESS CAMPAIGN

Welcome to LIFE INSURANCE CORPORATION OF INDIA INDIAs No1 Life Insurance Company About LIC of India In the year 1956 245 Indian and foreign insurers and provident societies are taken over by the central government . Agenda. Assessing The Need And Identifying Objectives. Setting Funding Targets. Gaining Initial Support. Selecting An Agency Partner. Fact-based Feasibility Planning. Identifying The Target. Selecting A Positioning . Brand . communication: Research and Analysis of Communication of Global Life Insurance . Brands. NIMITA DAFTARY. BATCH 2014-16. MARKETING. SIMSREE. Brand Philosophy. To make a person . financially secure . Campaign. : . MasterCard, Priceless Sydney. Agency. : Universal McCann. Year. : 2012. Source. : oOh!media. Objective. : Broadcast awareness . and . increase interest . for its . Priceless . Sydney . Campaign . Campaign overview. Launched Ad Campaign Oct. 21, 2013. 3 national outlets. :. Bizo.com, IDGTechNetwork.com and SpecificMedia.com. 26 regional media outlets across 15 cities. :. Los Angeles, Dallas, Houston, Washington D.C., Pittsburg, Denver, San Antonio, New Orleans, Evansville, Oklahoma City, Tulsa, Fresno, Albany, Austin and Midland. Zoopla. Zoopla wanted to increase brand awareness and drive traffic online to their . website. . With the property market rocketing and rival competitors fighting to be the ‘go to’ . resource for . 14. th. March 2016. Blood Donation. Blood donation is a voluntary procedure. You agree to have blood drawn so that it can be given to someone who needs a blood transfusion. Millions of people need blood transfusion each year. & the . CAST approach. How . to. . become. . lionel. Messi?. We . need. Messi’s on . the. . road. Systematic. training:. Skills. Knowledge. Attitude. Result. :. Minimize. . mistakes. Good. Results. Spontaneous ad awareness for the pharmaceutical brand increased by 7%. . Those exposed to OOH were up to 17% more likely to be aware of the pharmaceutical brand’s advertising, and 14% more likely to be aware of an ad campaign for its nasal congestion product.. concern. Protocols, vaccines, signs and symptoms, and . beyond. Susette Worgan-Brown. Information & Projects Co-. ordinator. Who we are. UK charity based in Stroud, Gloucestershire. Meningitis Trust and Meningitis UK merged in 2013. Estée . Lauder. Agency. : OMD. Year. : 2012. Source. : oOh!media. Objective. : Raise awareness and trial of the new Even Skintone . Illuminator . product . while transforming the perception . of Estee . Agency. : Universal McCann. Year. : 2012. Source. : oOh!media. Objective. : Broadcast awareness . and . increase interest . for its . Priceless . Sydney . Campaign . Audience. : . Affluent families w/kids. The marketing objectives were differentiation and being Top Of Mind during the end of the year.. Results.. More than 80% liked the campaign. High recall & attribution amongst the core target. Mass-media creative use of OOH.. concern. Protocols, vaccines, signs and symptoms, and . beyond. Susette Worgan-Brown. Information & Projects Co-. ordinator. Who we are. UK charity based in Stroud, Gloucestershire. Meningitis Trust and Meningitis UK merged in 2013. Véronique del Marmol - MD, PhD. Head dpt Dermatology Hop Erasme. Université Libre de Bruxelles. Chair Euromelanoma Europe. About Euromelanoma. Euromelanoma exists to promote and share information on skin cancer prevention, early diagnosis and .