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Jodi  Ettenberg www.legalnomads.com Jodi  Ettenberg www.legalnomads.com

Jodi Ettenberg www.legalnomads.com - PowerPoint Presentation

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Jodi Ettenberg www.legalnomads.com - PPT Presentation

legalnomads How to Get People to Listen To You Online How to build an engaged and loyal community using social media and why it matters Or First Why does it matter Brand awareness ID: 755742

social people care communities people social communities care curation community brand facebook post news work twitter streams support find

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Slide1

Jodi Ettenbergwww.legalnomads.com@legalnomads

How to Get People to Listen To You OnlineSlide2

“How to build an engaged and loyal community using social media – and why it matters.”Or…Slide3

First: Why does it matter?Brand awareness.Support from the travel or DMO community and support from readers who are engaged with your content.

Building organic links and attention for your site by focusing on longtail and not short term.Slide4

A loyal community that cares about *you*.Engagement that transcends current product offerings.Impetus to support you both at home or away.Engaging people online leads to authenticity in brandingSlide5

The problem with the “how” part:Slide6

With all that noise, how do you stand out?Quality > quantityStand behind everything you put onlineFind articles, news and relevant information your communities care about.

Share other people’s quality work, not just your own.Slide7

Curation: sharing carefully, to make your social streams an extension of you are as a person, and who you can be as a brand.

A Primary SolutionSlide8

CU·RAT·ORnoun /

ˈkyo͝orātər/

“The officer in charge of a museum, gallery of art, library, or the like; a keeper, custodian.”

Oxford English Dictionary

“Latin, from curare to care, from

cura

care.

First Known Use: 1561”

- Merriam Webster DictionarySlide9

“Curators will create an entirely new dialogue based on valued content rather than just brand created marketing messages.”- Rohit Barghava

, The Content Curation Manifesto.Slide10

Brand awareness for your own blog and business, fostering loyalty by showing you are looking out for your followers, not just yourself or your industry.Personal connection to your leads and customers, generating more engagement and interest. With credibility comes trust. 

Why

Curation?

Credibility and InfluenceSlide11

Support your own niches and communities by standing for quality. Target users, followers and micro-communities by curating web based on your interests and their needs.

What

audience are you trying to reach? Slide12

“For me the role of a curator is to find the most interesting things in this massive onslaught of messy information” -Rex Sorgatz (@fimoculous

)Slide13

Maria Popova (@brainpicker), Brain PickingsTina Roth Eisenberg @SwissMiss, creativemornings.com

Colin Wright @colinismyname

Dave Pell @

davepell

,

nextdraft.com

Case StudiesSlide14
Slide15
Slide16
Slide17

Personality comes through and reading choices are education and relevant to a worldwide audience.Slide18

“One digest might make things easier. But two thousand of them can leave people in same state of overwhelmed distress. Ultimately, the goal should be to pick one or two voices that you trust. People need some kind of algorithm to help them cut through the clutter and I've realized that, for some folks, I am that algorithm.”

Dave Pell, @

davepellSlide19
Slide20

News.me: @newsdotme, news.mePrismatic: @Prismatic, getprismatic.com

Percolate (@percolate, percolate.com StrawberryJ.am:@strawberryapp

,

strawberryj.am

Google Reader

Zite

: @

zite

Flipboard

: @

flipboard

Curative

ToolsSlide21

News.me daily summary for SeptemberSlide22
Slide23
Slide24
Slide25
Slide26

What if You Don’t Like What Your Curative Summaries Deliver?Slide27

First: Cut the NoiseUse ManageFlitter.com to

mass unfollow (up to 1000 people) people with no avatar or who are not active on Twitter.SocialBro

Chrome extension to

unfollow

the people who don’t contribute to the conversation (e.g. too active, too niche, etc.)Slide28

Next, Find Curators You TrustCurative tools described above.Aggregators for your own niche: newsletters, curation sites, voices you trust.

FollowerWonk.com to find influencers.Look at influencers and the lists they’ve curated

or that they follow.

Google Plus finder:

www.findpeopleonplus.comSlide29

You can hone your content as you search.Slide30

Use Analytical Tools to Maximize Reach “When to Tweet” services on SocialBro

.Tweetdeck, Hootsuite

: schedule tweets based on when your primary audience is awake

Facebook Insights

: offers demographic efficiency in analysis and targeted ads.

Bitly

for tracking your links based on demographics, clicks and where they come from.

Tweetreach

for specific reach of

hashtags

.Slide31

What are the emails you send to friends but think “no, I won’t post these to my Twitter feed.”Try a test post on Facebook Fan pages once per week to ease in your communities to your new quirky self.Ask your colleagues what separates you from the other people in your field.

Then Find Your Own Online Voice Slide32

The Golden Rule If you haven’t read it and loved it, don’t retweet

or post it. (Let your brand be a gatekeeper for quality, so your community trusts that when you post something, you truly believe in it – and they should too.)Slide33

Twitter: Using “via” instead of “RT”Maximum (seriously, people) one or two hashtags per tweet.Pinterest

: Source and attribute. Turquoise resonates. Vertical images count.Facebook: Alternate your own work with the work of others, sometimes outside your niche. Tagging other pages no longer notifies.

Other, Non-Golden RulesSlide34

Be sincere and pay attention to grammar.On all social streams, feature work you care about.You want to build a community and become a source people turn to for information they care aboutInteract with others

Other, Non-Golden Rules, cont’d…Slide35

Social media is not a necessary evil but a chance to show your personality and interests to the wider world. Make Twitter and Facebook Fan pages fun again.Make your social streams something you can stand behind and take charge of your online communities.

Rethink Your Social StreamsSlide36

Who knows what this strategy will bring…Slide37

A version of these slides will be available at legalnomads.com/curation Email questions to:

jodi@legalnomads.com

Questions? Comments?