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EXPLORING THE INFLUENCE OF REGIONAL BRAND EQUITY IN AN EMER EXPLORING THE INFLUENCE OF REGIONAL BRAND EQUITY IN AN EMER

EXPLORING THE INFLUENCE OF REGIONAL BRAND EQUITY IN AN EMER - PowerPoint Presentation

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Uploaded On 2018-01-15

EXPLORING THE INFLUENCE OF REGIONAL BRAND EQUITY IN AN EMER - PPT Presentation

Dr Bonnie Canziani UNC Greensboro AAWE PADOVA 2017 PURPOSE OF THE STUDY EXPLORE c onsumerperceived regional brand equity in the context of an emerging wine region r espondent intentions towards NC wine and winery visits ID: 623543

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