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Figure 4 Figure 4

Figure 4 - PowerPoint Presentation

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Uploaded On 2016-06-28

Figure 4 - PPT Presentation

RecencyFrequencyMonetary Value RFM Matrix Hi monetary value Hi frequency Hi recency Example 1 RFM Scoring scheme Buy interval frequency total buy lt1 month 5 gt40 5 gt50k 5 ID: 381697

months order frequency rfm order months rfm frequency monetary years points weights max recency purchases variables buy step multiple

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