The effect of jingles on consumer purchases By Mechele Lewis As soon as we see or hear an advertisement our imagination is set in motion and our individual fears and aspirations quirks and insecurities come out to play ONeill p 385 ID: 286830
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Slide1
Jingles, Friend or Foe?
The effect of jingles on
consumer
purchases
By Mechele LewisSlide2
“As soon as we see or hear an advertisement our imagination is set in motion and our individual fears and aspirations, quirks and insecurities come out to play” (O’Neill p. 385)
“Advertisers use weasel words to appear to be making a claim for a product when in fact they are making no claim at all” (Lutz p. 370)
I believe that through simple slogans, that are easy to remember, and music melodies, that trigger your emotions in a positive way, we remember the advertiser’s products, and selling points Slide3
If I were to sing to you, “Like a good neighbor….”,
“State Farm is there.”
Weasel Word
What’s a good neighbor going to do?Slide4
“Save big money, save big money when you shop….”
Menards
Weasel Words
How much is big two pennies?Slide5
“You know when it’s real”
“You know when it’s real”
Weasel Word
Is fast food fake?Slide6
SURVEY SAYs
100% of college student sing along with jingles in the car
98% have caught themselves singing with TV jingles99% of college students said they buy products based on how well they know the brandsSlide7
In Closing
Whether we are young, old, or college students, jingles have influenced the way we shop and live
America loves jingles, and so do the product companies’ profit marginsWe remember what they want us to, right down to their tricky play of weasel wordsSlide8Slide9
So I ask you, once again are jingles friends or foes, you decide.
Any QuestionsSlide10
References
Lutz, W. (1989). With these words, I can sell you anything. In S. Chambers & M.
Botteon
(Eds.),
Exploring language
(pp. 369-381). New York, NY: Longman.
O’Neill, C. (1998). The language of advertising. In S. Chambers & M.
Botteon
(Eds.),
Exploring language
(pp. 381-388). New York, NY: Longman.