Messaging Triangle framework to identify the key pillars of the brand pillar1 pillar3 pillar2 rational emotional functional Think what 3 words succinctly describe what your business does amp stands for ID: 748933
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Slide1
Message
Pillars
We use a
‘Messaging Triangle’
framework to identify the key pillars of the brand.
pillar#1
pillar#3
pillar#2
rational
emotional
functional
Think
:
what’s the thumbnail sketch of your business you want in people’s mind’s eye
?Slide2
Message
Pillars
pillar#1
pillar#3
pillar#2
3-4 subject areas for
each
pillar
xy
z
Next, build out reasons why anyone should care …
ie
the subject areas under each.Slide3
Name – memorable nickname
Brands and Pagesthey Like
Gender
Age
Family statusLocation
How do we target
them and connect with them
1
Demographics
and other pointers
2
Brands or Pages LIKED
Public Figures admired
3
What are
their ‘internal questions’ with
regard to your product or service
Tip: think about all the questions and objections they might have as they consider your product or service over another.
Insert here
Bring to life
w
ith a picSlide4
Stock image libraries
Unsplash
:
www.unsplash.com
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- Sub/One-offGraphic design platforms
Canva: www.canva.com - Free and Sub
Ripl: via the App Store – Free and Sub
V
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slide.ly/promo - SubGoAnimate
: www.goanimate.com - SubAnimoto
:
www.animoto.com
-
Sub
Pexels
:
www.pexels.com
Creative
Resources
Make your own Video
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equipment list
Smart phone
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iPhone 7 or later
Tripod and smart phone attachment:
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Aputure
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LED light clusters
Retailer:
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Training
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