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Cross-Platform Metrics: Many things change, the math doesn’t. Cross-Platform Metrics: Many things change, the math doesn’t.

Cross-Platform Metrics: Many things change, the math doesn’t. - PowerPoint Presentation

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Uploaded On 2019-02-22

Cross-Platform Metrics: Many things change, the math doesn’t. - PPT Presentation

CrossPlatform Metrics HOW OFTEN HOW LONG HOW MANY FREQUENCY TIME REACH CrossMedia Usage is Not ZeroSum The average person spends 7728 with media per week Additional media choices add incremental ID: 753192

time media cross 000 media time 000 cross usage reach frequency internet average incremental base week amp platforms choices

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