EPG World Wide Industry Platform and Solutions Team Colin Masson Industry Manager Kevin Kerr Technology Strategist What is PAS Personalization Accelerator for SharePoint PAS uses a Targeting Cookie and Profile to learn user ID: 719980
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Slide1
Digital Marketing
Customer Experience – Personalization Accelerator for SharePoint (PAS)
EPG World Wide Industry Platform and Solutions Team
Colin Masson (Industry Manager)
Kevin Kerr (Technology Strategist)Slide2
What is PAS?Personalization Accelerator for SharePoint
PAS uses a Targeting Cookie and Profile to “learn” user
behavior from multiple levels deep in your sitePAS adds competitive advantage to our consumer Web experience platform. Our competitors don’t have this capability.PAS uses that information to modify your landing page and sub-pages with PAS Web parts that you have interacted with or are interested in the mostPAS doesn’t require login or authentication
Learning can be un-learned as requested or stopped as requested by the userSlide3
Digital Marketing SA: Behavioral
Targeting (
PAS)Persona: Christine Hughes 40 years old, married, two kids,works full timeAlways trying to make the best choices for her familyUses online tools on a daily basis to stay currentChristine’s husband is a diabetic who is carefully managing his diet and is concerned with a healthy and active lifestyle
Visit 1Christine visits Contoso foods, she starts to browse around to discover what is on the site and the kinds of information available. During this visit, PAS starts to learn Christine’s interests and behaviors. At this point she has been presented with the default Web experience.Slide4
Digital Marketing SA: Behavioral Targeting (PAS)
Visit 2
Christine has a little more time today and finds some interesting recipes on the Contoso site. Christine notices there is a Healthy Living page on Contoso and clicks it.Slide5
Visit 2
On the Healthy Living page, Christine finds the Diabetes Daily page which provides a lot of good information to help her better understand food choices available that support a low-sugar and diabetic healthy diet. Christine Bookmarks this page so she can find it again on her next visit. Christine clicks the “Managing Diabetes” articles and clicks on an interesting article about a diabetic
success story. Digital Marketing SA: Behavioral Targeting (PAS)Slide6
Digital Marketing SA: Behavioral Targeting (
PAS)
Visit 2These articles are going to be very helpful for Christine. The PAS system makes note of these selections and click-through behaviors and stores them in Christine’s Cookie and Profile.Slide7
Digital Marketing SA: Behavioral Targeting (PAS)
Visit 3
On this visit, Christine finds the Healthy Living Message Board. She begins to read through some of the messages. PAS makes note of this for later use.Slide8
Digital Marketing SA: Behavioral Targeting (PAS)
Visit 4
Because Christine has two children, today she decidesto visit the “Your Kids” section of the Web page where she finds some interesting kid-friendly recipes. Slide9
Digital Marketing SA: Behavioral Targeting (PAS)
Visit 4
At this point PAS has “learned” that Christine has an interest in diabetes information, recipes, healthy living, and kid-friendly foods. These preferences have been stored in Christine’s profile and cookie. Slide10
Digital Marketing SA: Behavioral Targeting (
PAS)
Visit 5When Christine returns to Contoso Foods, her landing page has been “Morphed” to fit her interests and behaviors. The Managing Diabetes Web Part has been rendered on the main page, and PAS has matched her interests in diabetes, recipes, and kid-friendly foods to provide her a recipe for sugar-free whole wheat pancakes. Microsoft Tag delivers to her mobile for shopping. PAS data also integrates with Microsoft’s AdCenter platform which provides targeted ad content. Christine feels like Contoso knows her, what she is interested in and her “experience” with Contoso Foods Digital Marketing Web has been greatly enhanced.
Learned Content Slide11
Digital Marketing SA: Behavioral Targeting (PAS)
Visit 5
If Christine were to return to her bookmarked Diabetes Daily page instead of the main landing page she will receive a notice in her menu bar. This notice will inform her that the main page has been “Morphed” to meet her needs. At this time she can click that notification and go to the main page, or turn off the PAS learning behavior. At any time Christine can “Reset” learned behaviors if her interests change completely.Until then PAS will continue to learn and provide greater and more refined personalization experiences for Christine with each visit to Contoso Foods.Slide12
Application Layer
Presentation Layer
Data LayerFAST ESPConsumer Web Site
Wiki Web PartBlog Web Part Mobile ExperienceWindows Mobile GadgetsCross-Channel integration with Microsoft Tag
Ad’s
PAS XAML Web Parts
Behavioral
Targeting
OSProfileWeb Service
User Profile Data StoreContent Management RepositoryXML Metadata
Universal Cookie
Ad Inventory
SharePoint FIS
Microsoft TAG
Telligent
Mobile
Gadgets
Mobile Sites
Search
Mapping
Social Networking
Web Sites
Blog
Wiki
SPS Content Management
Podcasting
XAML
Web Parts
XML Metadata
Live API’s
Live Search
Virtual Earth
Live Services
WPF
Silverlight
.NET
Digital Marketing: Behavioral
Targeting (
PAS
)Slide13
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Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.