ENMDA project – Kick-off Meeting - PowerPoint Presentation

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ENMDA project – Kick-off MeetingMoscow, 22-14 January 2014

Masters Course in Graphic and Audiovisual Expression

Adérito Fernandes Marcos

marcos@uab.ptSlide2

Topics

1. Visions and foundations of Digital Arts: our view2. General Objectives3. Curricula: learning units

4. ExperienceSlide3

Foundations: the Digital MediumSlide4

Art and culture are social phenomena, resulting from the

social interaction, of the individual and collective imaginary manifestations, that together establish a common communicational and informational space embracing artifacts said to be cultural and artistic. These artifacts

,

(possibly

non-

tangible like digital images),

constitute, in fact, the resulting product from the artistic and cultural phenomenon. They are expressions of

the artist’s individual as also our imaginary.

Foundations: the Digital MediumSlide5

… common

communicational and informational space, supported by cultural and artistic artifacts i.e, the central element here is INFORMATION (or informative content)

…

and the artistic and cultural Artifacts can be defined as

Informational Objects

Foundations: the Digital MediumSlide6

Art objects

might be described as symbolic objects that aim at stimulating emotions. They reach us through our senses (visual, auditory, tactile, or other). They are displayed by means of (un)physical material (stone, paper, wood, mechanics, electronics, digital, etc.) and combine some patterns to produce an aesthetic composition.

Their creator intends

to convey some message

, normally to suggest some state of mind or

to induce an emotion

and the consequent feeling.

Foundations: the Digital MediumSlide7

Foundations: the Digital Medium

“

Autopoiesis

” by Ken Rinaldo

(2000)

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The computer medium is defined here as the set of digital technologies ranging from digital information formats, infrastructures to processing tools that together can be taken as a continuum art medium used by artists to produce digital artifacts.

Digital art applies the computer medium

both as raw material

(e.g. the digitally coded information content) and

as a tool

of enhancing creativity.

Foundations: the Digital MediumSlide9
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Lessons Learned: Digital Art’ differential characteristics Slide11

Digital art is mainly based on three grounding concepts:

Randomness Access: (pseudo) non-deterministic instruction-based algorithms open the possibility of instant access to media elements that can be reshuffled in seemingly infinite combinations;Virtuality: the physical object is migrated into a virtual or conceptual object

. The

concept

itself becomes perceptible through its virtualization/perception;

Interactivity

: the viewer may assume an active role in influencing and changing the artwork itself.

Lessons Learned: Digital Art’ Differential CharacteristicsSlide12

Digital art can be defined as art that explores computers (tools, technologies and digitally coded information content) as a tool and material for creation.

Digital content

is defined as informative material of digital nature that holds the ability to be acted to transmit a message.

Lessons Learned: Digital Art’ Differential CharacteristicsSlide13
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Artefacts : examples of digital art Slide16

“A Nova Luz,

Rudolfo Quintas (2013) Slide17

Masters Course ObjetivesSlide18

The principal objective is to provide professional training in the development of

new multimedia interactive applications, products and aesthetic narratives in general for the application domains such are the multimedia industries, education, entertainment and cultural expression; by exploring the fundamental theory and practice in the field of graphic and audiovisual expression.

Each

student is expected to

design

and

implement a project

of high quality in order the give him/her the possibility to develop creative skills as well to realize artistic/creative intervention with autonomy.

ObjectivesSlide19

Professionals in the fields

of multimedia designers, performing arts, content designers, or any creative person in the fields of arts, culture and entertainment who is able to integrate the multimedia and creative technologies industries;professionals in

computer and communication technologies

and graphic and audiovisual multimedia communication. 


Professional profile outcomes:Slide20

The course is divided in two years. During the first year (2 semesters, corresponding

60 ECTS) the student will attend several courses. The second year (corresponding 60 ECTS) is reserved for the preparation of an individual research/implementation project (dissertation) ending with a final oral discussion.
 


Curricular structure and creditsSlide21

1st Year - 1st Semester

NameFieldECTSType

Digital Artifacts Programming

Computer

Science

9

Comp.

Art and the Media Aesthetics

Art

Studies

6

Comp.

Sound and Image Laboratory

Computer Science

9

Comp.

Computer Vision

Computer Science

6

Opt.

Formats and Data Compression

Computer Science

6

Opt.Slide22

1st Year – 2nd Semester

NameFieldECTSType

Virtual Reality and Multiuser Environments

Information and Communication

Technologies (ICT)

9

Comp.

Artistic Intervention Laboratory

Art Studies

6

Comp.

Research Seminar

ICT

9

Comp.

Narratives and Digital Games

ICT

6

Opt.

Learning Objects Conception

ICT

6

Opt.Slide23

2nd Year

NameFieldECTSType

Dissertation

60

Comp.

Comp. = Compulsory; Opt. = Optional

For more information:

http://

mega.dcet.uab.pt