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Fortify:  The I-40/440 Rebuild Project Fortify:  The I-40/440 Rebuild Project

Fortify: The I-40/440 Rebuild Project - PowerPoint Presentation

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Uploaded On 2018-03-10

Fortify: The I-40/440 Rebuild Project - PPT Presentation

The North Carolina Department of Transportation Project Profile An 115mile stretch of a major highway in Raleigh is in dire need of repair after a construction problem decades ago The threeyear project to fix it was ID: 646023

media project work ncdot project media ncdot work fortify motorists increase traffic awareness increased construction page schedules congestion months

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Presentation Transcript

Slide1

Fortify: The I-40/440 Rebuild Project

The North Carolina Department of TransportationSlide2

Project Profile:

An 11.5-mile stretch of a major highway in Raleigh is in dire need of repair after a construction problem decades ago.

The three-year project to fix it was

projected

to cause severe traffic congestion that could interrupt the economy and the quality of life for motorists.

Dilemma: How does the NCDOT repair the road to provide safety for motorists, yet maintain mobility and keep the economy intact?Solution: Get 30,000 motorists off the road during peak commuter times.Slide3

Project Problem:

No public buy-in.

The project’s initial name “

Crawleigh

” had negative connotations.

The media warned the public about the project that would undoubtedly cause miles and miles of traffic jams. The state’s largest school district contemplated changing bell schedules that would alter bus routes. Families were in an uproar.

State agencies were concerned business and events would move elsewhere.Slide4

Project Rebrand:

A new administration in 2012 kicked off a new marketing strategy.

Crawleigh

” was replaced by the name “Fortify: I-40/440 Rebuild Project.”

State and city leaders delivered the new message this construction would usher in long-term economic growth.An interactive website, Facebook page and social media strategy underscored the message and increased awareness.

The media and the public quickly engaged.Slide5

Project Outreach

NCDOT is spending $12 million dollars in federal funds to increase project awareness and combat congestion:

NCDOT partners with Triangle Transit to increase bus ridership, add express routes and introduce car and van pools.

NCDOT is negotiating the return of the “Go-Pass” to allow state workers a free bus ride to and from work.

NCDOT is working with universities and businesses to encourage employees to take alternate routes, allow alternate work schedules and increase online course loads.

NCDOT is utilizing social media, direct mail, radio and billboards to get motorists out of the work zone.Slide6

Media to Support Project Website

An interactive website

was launched to help commuters get quick project and traffic information.Maps

Transit Options

Information on Alternate Work Schedules

Page views have increased 10% in the last six months. Slide7

Media to Support Project:

FacebookA new Fortify Facebook page has increased awareness of the project and the need for motorists to avoid the project zone.

Interaction between NCDOT and Facebook visitors allows construction questions and concerns to be answered by

experts in a timely manner.

Fortify page “likes” have increased 16% in the last six months.

Slide8

Media to Support Project:Twitter

A Fortify Twitter Feed delivers instant construction messaging.

The feed has experienced 12.6 percent growth in the last six months.Slide9

Results

Traffic has already decreased by 13% in the

work zone, thanks to NCDOT’s outreach measures. Phase II is scheduled to begin

in January

2015 and outreach is ramping up to

increase project awareness and mitigate congestion.