PPT-Interpreting Advertiser Intent in Sponsored Search

Bhanu C Vattikonda Santhosh kodipaka hongyan zhou vacha dave saikat guha alex c snoeren 1 Organic results Sponsored results Query 2 3 womens shoes. ustcgmailcom Bin Gao Microsoft Research Asia 13F Bldg 2 No 5 Danling St Beijing 100080 P R China bingaomicrosoftcom Diyi Yang Dept of Computer Science Shanghai Jiao Tong University Shanghai 200240 P R China yangdiyiapexsjtueducn TieYan Liu Microsoft 208/. Online Advertising. David Kauchak. cs458. Fall . 2012. Administrative. Papers due tomorrow. Review assignments out Saturday morning. Review due Sunday. Project presentations next Friday, 7-10pm. 208/. Online Advertising. David Kauchak. cs160. Fall 2009. Administrative. CS Lunch Friday Frank West. Jeremy Frank (class of 1990). Project reports should be ~3 pages. SVN. Checkout the project. Run the following in your “. E. ngine Optimisation. Ever wondered how google matches your searches to websites?. Key words . there . are keywords hidden . here!. Social media. Links . Sponsored links. Updating content regularly. These slides are modified from those by . Anand. . Rajaram. & Jeff . Ullman. History of web advertising. Banner ads (1995-2001). Initial form of web advertising. Popular websites charged X$ for every 1000 “impressions” of ad. with emphasis on information and social networks. T-214-SINE. Summer 2011. Chapter . 15. Ýmir Vigfússon. Sponsored search. How should we set prices?. Lots of different keywords. Should we post prices (like a store)?. Bhanu C. Vattikonda, . Vacha. . dave. , . Saikat. . Guha. , Alex C. . Snoeren. Organic . results. Sponsored. results. Query. 2. Huge and growing industry. 20%. 3. Source: . IAB/PwC Internet Ad Revenue reports. Ruirui. Li, Ben Kao, Bin Bi, . Reynold. Cheng, Eric Lo. Speaker:. . Ruirui. Li. 1. The University of Hong Kong. Outline. Motivation. Problem Statement. DQR Model. Experiments & Evaluation. 2. Audience on Search . May 3 . 2016. Intro to Google Search Audiences. Agenda. Proprietary + Confidential. Audience + Intent . Google Search Audience Products. Intro to Google Search Audiences. Intro to Google Search Audiences. Lecture 8. Maritime Christian College. Scott Jacobsen, Instructor. Today’s Agenda. New Testament History. Interpreting the Gospels. “. Many sectors of evangelical Protestantism have a “restoration” mentality. We regularly look back to the church and Christian experience in the first century either as the norm to be restored or the ideal to be approximated. Thus we often say things like, “Acts plainly teaches us that …” However, it seems obvious that not all of the “plain teaching” is equally plain to all.”. Greedy Algorithms. Competitive Algorithms. Picking the Best Ad. The Balance Algorithm. Jeffrey D. Ullman. Stanford University. Slides primarily taken from . Anand. . Rajaraman. Administrivia. Final Exam. Ever wondered how google matches your searches to websites?. Key words . there . are keywords hidden . here!. Social media. Links . Sponsored links. Updating content regularly. These are some of the ways that Google ranks a website and decides how far down the list it will appear on searches. Use of these tools allow companies to optimise their websites for search engines to gain a high place on the list.. Audience on Search . May 3 . 2016. Intro to Google Search Audiences. Agenda. Proprietary Confidential. Audience Intent . Google Search Audience Products. Intro to Google Search Audiences. Intro to Google Search Audiences. Community Question . Answering. Date. ： . 2014/09/25. Author . ： . Haocheng. Wu, Wei Wu, Ming Zhou, . Enhong. Chen, Lei . Duan. , . Heung-Yeung Shum. Source. ： . WSDM’14. Advisor: .