A hypothesis done by Hyunyoung Choi amp Hal Varian Presented by Martin Maduka Ejeagwu EBusiness Technology Prof Dr Eduard Heindl Table of Contents What is Google Trends How to use Google Trends ID: 564083
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Predicting the Present with Google Trends
A hypothesis done by Hyunyoung Choi & Hal Varian
Presented by Martin Maduka Ejeagwu
E-Business Technology
Prof. Dr. Eduard HeindlSlide2
Table of Contents
What is Google Trends?
How to use Google Trends
How Google Trends work
What are the Features of Google Trends?
Experience Google Trends (practical example)
The Theory of Positive Contradiction
SummarySlide3
Google Trend is a feature in Google where people could search for the most searched subject of the world.
What is Google Trend?Slide4
Simply go to:
http://www.google.com/trends
How to use Google TrendsSlide5
Google Trends computes a search volume in proportion to the total number of every other search on Google and then provides viewers with an index graph.
The result generated is then normalized with a certain variable so that they start at 0 January 1, 2004.
Just below the X-axis of the Google index graph one can see the News reference volume which shows the number of times the subject appeared in Google News stories.
How Google Trends work
http://www.google.com/intl/en/trends/about.html#7Slide6
What are the Features of Google Trends?
Google Labs
Search Trends field
Examples
Today‘s Hot TrendsSlide7
Experience Google Trends
Figure 1 ; FIFA South Africa 1
source :
http://www.google.de/trends?q=fifa+south+africa+ ;
Assessed on 20 June 2009Slide8
Notice Regional Difference
Figure 2; FIFA South Africa; South Africa 2
source:
http://www.google.de/trends?q=fifa+south+africa+; Assessed on 20th June 2009Slide9
Theory of Positive Contradiction
Figure 4; Swine Flu
source;
http://www.google.de/trends?q=swine+flu&ctab=0&geo=all&date=all&sort=0
;
Assessed on 20
th
June 2009Slide10
Figure 5; Vaccine Swine Flu
s
ource: http://www.google.de/trends?q=vaccine+swine+flu&ctab=0&geo=all&date=all
; Assessed on 20th June 2009
EffectSlide11
Google Trend is a hypothesis but true.
It gives a real time value of every topic recorded by it, this we can see from the graphs which I have included.
SummarySlide12
Sources
Figure 1 ; FIFA South Africa 1
source : http://www.google.de/trends?q=fifa+south+africa+ ; Assessed on 20 June 2009
Figure 2; FIFA South Africa; South Africa 2source: http://www.google.de/trends?q=fifa+south+africa
+; Assessed on 20th June 2009
Figure 3; FIFA South Africa; South Africa 3
source:
http://www.google.de/trends?q=fifa+south+africa
+;
Assessed on 20th June 2009
Figure 4; Swine Flu
source;
http://www.google.de/trends?q=swine+flu&ctab=0&geo=all&date=all&sort=0
;
Assessed on 20
th
June 200
Figure 5; Vaccine Swine Flu
s
ource
:
http://www.google.de/trends?q=vaccine+swine+flu&ctab=0&geo=all&date=all
; Assessed on 20th June 2009
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Thankyou